Zhao Mingyang's press card is genuine, and it starts with the word C, the big brother is now scared when he sees the reporter, and no one takes this card out of ordinary people, but sometimes this card is really valid.

As for how to get this certificate, in fact, it is not difficult, you can participate in the qualification certificate with a professional degree or above, and you can apply for a press card and host certificate after getting the qualification certificate, but many people do not have much use even if they get this certificate, and it is difficult to find a job, but if you can take the test in the self-media industry, it will help a lot, especially the press card.

Zhao Mingyang put away the press card, and his use for this thing is very great, because this is the press card of the TV station, and with this card, Zhao Mingyang can be saved a lot.

At that time, many people took the press card of the TV station, and went to the concert and some theatrical performances when they had nothing to do, and this card could enter for free, and the general security was not checked, and the organizer also thought that it was to report the program.

Many people used this to mix various award ceremonies and the like, and then they got a media channel to check for fakes, but if it is true, they will still put it in, but there will be a limit on the number of places.

Walking around various restaurants and shopping malls, Zhao Mingyang has heard a lot of people chatting about live broadcasts.

However, during this period, there are still more game live broadcasts, as well as dance live broadcasts, etc., and the platform is too miscellaneous. Zhao Mingyang lived in the local area for two days, wandering around the major Internet cafes to see what live broadcast software they had on their computers, and what live broadcasts people in the Internet cafes watched and what platforms they used to play games.

YY, the company's predecessor was to play more games, and later made YY voice, and then made Huya, and the user base is very large.

Huya and Douyu are going to live broadcast games, and these two are also the first to enter the live broadcast. However, Zhao Mingyang is thinking about one thing now, whether he should enter the live broadcast now, because each company will only enter the mobile live broadcast next year, and the real year of blood is 15 years, and Kuaishou came out that year.

And Douyin has only really improved in 18 years, and 15 to 17 is the world of Kuaishou.

Do! Zhao Mingyang decided, do it first, because most of Kuaishou's Internet celebrities are Douyu and Huya in the past, and during this period, some newcomers can also be discovered to sign contracts, and when Kuaishou enters the market, Zhao Mingyang will have no anchors available.

How do you get into this business? In fact, this industry has become a climate in 0708, and many anchors have a certain fan base during this period, how can Zhao Mingyang quickly drain traffic?

Zhao Mingyang thought about it, he had to get an identity that people could trust, and the anchors could follow themselves without scruples, and one more point, Zhao Mingyang knew very well why Huya and Douyu could always exist, and they were not killed by Kuaishou and Douyin later, and the other homes were gone, and these two were not necessarily gone.

What are the key takeaways? It is these two platforms that are the platforms with the highest consumption capacity of all platforms.

Whether it is Kuaishou or Douyin, in fact, most of the user groups are not krypton gold groups, that is, it is impossible to bring much consumer spending to the platform, and the reward is limited, so each one has finally become a sales commission with a delivery model.

Both the anchor and the platform rely on selling goods to earn the merchants, and the platform cannot form an internal circulation income, and the live broadcast platform can do it with Huya and Douyu, because the users of these two companies are a group of users who have been paying for virtual products for a long time, and they have become accustomed to the game kryptonite.

Game users are the largest group in spending on virtual products, and this group is the envy of other companies, but other companies can't learn the game live broadcast platform, because there is no space left, and they can only do diversified live broadcasts.

Whether it is Kuaishou or Douyin, it can only be said that it will be popular for a few years and may be replaced by other companies, because there are too many online shopping platforms, and there are no loyal customers who have to use them, just like Kuaishou was so good at the beginning, but it was overtaken by Douyin traffic.

But Huya and Douyu are still very popular, because there are game groups, why can Weibo survive for so long?

It was a gathering place for fans in the entertainment industry. After Zhao Mingyang thought this point clearly, he basically found out the direction, if you want to have a loyal user group for a long time, you must have a core industry, just do this core industry.

Three days, Zhao Mingyang left here on the third day, and found out the general direction here, knowing the general direction, what they are broadcasting live now, and what routines they are playing.

And I also know that most of the big brothers and younger brothers here are now, but there is no formalization, and they are still individual traders.

When Zhao Mingyang returned to Shencheng, he rented an office building for the first time, and the first floor was made into 30 lattice rooms, each room was made into a recording studio's sound insulation effect, and the background wall of the whole house was a green screen.

The entire floor is equipped with an air circulation system, and each cubicle room must ensure fresh air, and there must be a pantry, and a recreation room and activity room.

The first-floor office building is being renovated according to Zhao Mingyang's plan, and Zhao Mingyang also recruited political history teachers, two retired teachers, who will give lectures to the company's anchors every week in the future, mainly talking about what things can't be said, what things don't say, and what things don't go to talk about.

Zhao Mingyang knows very well that the knowledge level of the anchors is uneven, there are many big anchors in the early days, and those who remain are still a little ink, or a little thoughtful, and this group of people are jumping out of everything they say.

The main reason is that most of the early anchors were a group of people who dropped out of school early and had nothing to do in society, and these people made a fortune by live broadcasting, but they also died in dropping out early and mixing in society without learning and skills.

Zhao Mingyang still doesn't know why this group of people is sought after, is it the same for this group of people who are chasing them?

With an office space of more than 700 square meters on the first floor, Zhao Mingyang plans to build this place into a formalized live broadcast company.

But it's a little difficult to choose people, Zhao Mingyang knows very well that the live broadcast is ugly, it's like a zoo in the early stage, most people are like watching a monkey show, whoever can play cheap and ugly will make the audience happy, who has traffic, or vulgar things are often easier to get out of the circle.

But this thing, if there are too many, it is not a good thing for the company, one overturns, two overturns, which will affect the company.

The probability of this kind of anchor overturning is 100%, and there is no fluke, but you don't need this group of people, there is no traffic at all in the early stage.

Zhao Mingyang returned to the house he bought, took out a whiteboard marker and drew on a whole wall of whiteboard, first made a mind map, and then he quickly wrote some important information on it.

First of all, there are several catchy points in the live broadcast, and there must be traffic. The first one is a dance anchor, who looks good and can dance and dress coolly, no need to invite, fans will take the initiative to come.

This kind of anchor has an innate advantage, that is, there are many womanizers, but there are also congenital disadvantages, and there is no dance anchor who has strong monetization ability and can be popular for a long time.

To put it simply, it can't keep people, it's not distinctive, and it's too reproducible.