Chapter 800: Making Money with Poor Cognition
Zhao Mingyang wants to cooperate with Song Lei for a long time, this person's advantage is that he can mobilize a group of people, which is a great advantage, and Zhao Mingyang needs him to assist in many projects.
For example, Song Lei has helped a lot in the matter of micro-business recruitment agency, as well as the matter of buying a car and renting a car. Zhao Mingyang is a thoughtful person, he knows that a person like Song Lei can betray Liu Qicheng's uncle with Liu Qicheng, it can be seen that this person is not only ruthless enough, but also very interested in interests, the reason why Liu Qicheng's uncle was betrayed by everyone is that this person likes to eat alone.
Zhao Mingyang also found someone to investigate some things about Song Lei, so he knew that Song Lei was very interested in interests.
If you fancy the interests, you will give the benefits, and Song Lei later knew that Liu Qicheng's uncle ate alone and got this fate, so he warned himself that he must not eat alone.
Song Lei looked at the document Zhao Mingyang gave him, and when he opened it, there were photos of a group of people, the characters in these photos are very familiar, they are all people from some previous Hong Kong Island movies.
But they are all supporting roles, but they all know the name of the person in the center.
"This is the spokesperson, your idle winery, just make a beer bar, anyway, your beer is famous, the beer name is Hongxing Beer, and the main market is sold to those people who like to watch the old boys, low-end bars, and this group of people still mix bars every day. High-end bars and low-end bars are basically two concepts, high-end bars are more like chamber music festivals, with top-level lighting stages, singer performances, and the world's top 100 DJ active atmosphere, so to speak, high-end bars, at present, there will be no more than ten in China, these ten are in the first line of the country and second only to the first line of cities, this kind of bar is not looking at any new brand. They buy the wine that the rich people usually like to drink, and sell it at a price several times higher, and other customers are willing to pay, but if it is a miscellaneous brand, it will not work. To put it bluntly, in addition to the liquor produced by several well-known domestic distilleries, the newly launched liquor on the market will be defined as a miscellaneous brand, but what about the miscellaneous brand, it also depends on how you do it, and make it a high-end miscellaneous brand. Let me tell you first, there is no market for making liquor, because liquor is hot for a while at most, and beer can be sold in discotheques and other places, and it can be sold for two or three years. When the funds are returned, you are doing something else, and do what I say, you can return to your capital and make a profit in half a year, this wine is only sold to bars, not in supermarkets, and the online model can be sold, but the price cannot be low, it must be higher than the price of 50% of the beer in the market. The beer market is the same as the liquor market, it is difficult to have a new brand rise, mainly because the channel is controlled by this group of breweries, you want to produce beer, they directly play a price war with you, similar to the nature of cola. The market is very stable now, and it will be very stable in the future, and it is impossible to be surpassed by other latecomers. But in the low-end bars, the boss is to make a profit, the drinks they sell are specific to these places, and there are a lot of miscellaneous brands that can't find the price, especially the discotheque, the black light is blind, it is a messy drink, you know, now go to the disco every day to play, either mixed with the society or a group of young people who want to experience, ordinary people can't stand the noise, go to the music bar to drink, and never go to the disco often. So you can't sell this beer in a music bar, most of the music bars sell craft beer or some drinks known in the market, which can be sold with a little money, and most people go to listen to the music, so they buy tickets. The crowd must be clearly divided, and the most important thing is who to sell the product to. The regular customers of the disco throughout the year are actually very fixed, most of them are young people, most of these young people are mostly bastards who have nothing to do, this group of people has one thing in common, and the three words of the old boy are like thunder. Whether it is the post-70s, or the post-80s and post-90s, they have all seen it, and they are deeply impressed by the characters in the old boy, they are all brought into the movie, but they feel that the people in the play are like that, and I am also like this, I can't tell the difference between the movie and reality in and out of the play. I bluntly said that what they earn is the money from their poor cognition and fixed thinking, and they are the easiest to believe in content orientation, and the money is easier to make. Let's first operate this group of small supporting characters in the movie, report on the Internet, and say which supporting role used to be the boss, how powerful it is, and one fights ten. Everybody writes a story, brags about these people, and then asks these people to help us sell beer, record videos, print portrait rights on beer, and drink this beer with a sip of Jianghu brothers, and then there will be a market. Bar owners are happy to sell this beer, and a lot of bar owners take a sip of it, as long as we blow that group of actors out, that's fine. These actors are currently all cooperative artists under our company, so I will help you out of this endorsement fee and operation fee for free, so I should thank you for helping me. As for your distillery shares, I don't want it either, but you have to help me do one thing, I'm going to make a few sakes, you help me go to supermarkets and Japanese restaurants around the world to push, I don't make money to help with this sake, it's a friend's, your two wines don't conflict, can this Brother Song do it? Song Lei said without hesitation: 'I'll leave this to me, but you've helped me too much, and I don't know how to thank you."
’
"No, Brother Song helped me a lot, brother remember, you just go back and prepare for beer production, I will help you register and design the trademark, and you will be responsible for the promotion of the rest of the matter, everything is ready for you, you just wait for profit." Zhao Mingyang said.
Song Lei got up and said, "Then I won't bother you to listen to the music, I still have some things, so I'll leave first." ”
"Then I won't send Brother Song, you go to the address on the document, go to Ning Dongsheng of Daotian Entertainment, I said hello to him, he will dock with you, when your winery opens, I will let this group of actors cut the ribbon for you." Zhao Mingyang said.
Song Lei said goodbye, he knew very well that Zhao Mingyang's marketing was 100% profitable, that is, to make a brand of disco miscellaneous wine, and the profits would be given to the bar, and the bar would definitely purchase a large number of them.
As for those big brothers? That's a group of bastards, Song Lei himself has mixed with the society and knows that every bastard can blow himself into the sky, he is a bastard.
If you really want a cow batch, just like the three tycoons back then, they opened a bank directly, and the group of bastards in the old boy must have this ability, and they come out to run business performances every day, just the three tycoons are so bullish, in the eyes of some of the subordinates of the original warlords, that is also a little red guy, and the strength is not equal.
Many people can't tell what a big guy is, the top boss must be a doctor, a teacher, etc., this group of people is too well-connected, one is related to the life and death of people, and the other is that the relationship network is too big.
After Song Lei left, Liu Lanshan came, and Zhao Mingyang had something to say to him.