This time being targeted is just the beginning, not to mention Zhao Mingyang, Lingshi Palace is now mostly targeted by people.

The rivers and lakes are still the same rivers and lakes, but they have changed from fighting and killing to more terrible cold guns and verbal criticisms in the back.

Public opinion is very scary, it can ruin a person and a business, and it can also create a lot of myths.

If it's a fight and kill, then it's okay to be direct, and you know exactly who the opponent is, so how simple it is.

And with a cold gun in the back, you never know who the person behind it is.

Zhao Mingyang wrote on the whiteboard: "First of all, the other party is likely to start with Jifeng Automobile this time, give us a disadvantage, or even encroach on our industry from Jifeng Automobile first.

Cars, nothing more than can be made a fuss about the quality of the problem, because of the small and amplified things too much, we have to ensure the quality of the problem, Mr. Qiu you have to check twice a day to ensure the safety of car production.

Secondly, what we are doing this time is to raise the price, start directly with 600,000 yuan, and give up the low-end market."

Qiu Shuhong looked at Zhao Mingyang and said, "But it was originally going to be a model with more than 200,000 or 300,000 models, this is the mainstream market."

Zhao Mingyang put down the pen and said: "That's right, the full coverage of the model is to ensure the life of a car company, preferably hundreds of thousands to millions, each price area is different, the customer is different, the sales volume will be different, each price tends to be the sales can become the car company blood supply chain, this is basically the mature experience of the world's major car companies."

But you have to think about it, we already know that someone is going to do something after our new product launch, so we have to take advantage of this moment to put the best technology we can on the best car and launch it.

First of all, the other party wants to create online public opinion points, and to put it bluntly, we will be criticized and written, and these all need one thing, Internet trolls.

Have you ever considered what kind of group of trolls are? Most of them are unsatisfactory in reality, venting on the Internet, and this group of people is basically at a very low point in terms of cognition and values.

To put it bluntly, they listen to the wind and rain, and they don't think about it at all.

Everyone who has worked in Empty Bottle Media should always know very well, why now marketing accounts can have a cover and a title, at most just pinch the screenshot and extract a certain paragraph of text.

Because this is for trolls, trolls don't look at the specific content and the event itself at all, they don't have the time and patience, their understanding is low, and they are used to listening to the wind and rain, this is because there are no investigative reporters anymore, so the marketing account can quickly get traffic.

When we release the car, we immediately go to a group of car reviewers to evaluate our car, and this group of car reviewers, whether it is an individual or a company, give them a publicity fee.

Part of the sponsorship fee should also be taken out, as for how to sponsor it, I don't need to say it, to help the people who can help us, we need to set up a corporate public relations department, which is responsible for Mr. Gu.

Then we publish our own marketing content to create black spots, just grab a point to send it, "the most expensive domestic car", so that all the trolls only spray our cars are expensive, and only people who are stupid and have a lot of money buy them, so as to minimize the black spots but be hyped up by the heat of the spray. We are not afraid of other black spots overpowering the black spots we have prepared.

….

And our customers, only for high-end consumers, this group of people basically don't have so much time to do something, even if someone deliberately buys our car to find faults, and then it is difficult to organize the owner to make trouble.

The reason is very simple, the owners who can afford to buy a million-dollar luxury car are basically not fools, they are all purposeful, and they all know one thing, buy and leave, except for serious accidents, no one else will be held accountable.

Of course, our car was hyped up and directly made high-end, and then it was much easier to sell in the low-end.

It's just how we keep the high-end, that's what we should do."

Mu Tong took a sip of tea and said, "Mr. Zhao is right, the main high-end is not afraid of trolls, because luxury goods have always existed, and trolls have been spraying, but it does not affect the continuous high sales of luxury goods at all.

Because buy

This group of people basically don't look at the comments of trolls and care about opinions, and this group of customers also know that the goods they buy are bought and left, such as price reductions or something, and they all know that the depreciation of goods is objective.

Unless you buy a high-end limited model, will it appreciate and maintain its value in the future, such as tens of millions of supercars, millions of bags and watches, these things themselves are niche, and the circulation circle is a small circle.

And the value preservation and appreciation that exist here is also very small, because the currency will also depreciate, nothing more than a slow price reduction or maintain the original price value of the original purchase, but that takes some years, if it is calculated according to the commodity, this is depreciation, and the appreciation must be many times more than the commodity itself.

For example, in the early days, someone bought a house in Shencheng with 1,000 square meters, and now the market value is 50,000 or 61 square meters, which must be appreciated, but in the later stage, someone buys at a high point, then there is no room for appreciation, and the house may not rise but fall, and you must have this psychological preparation to buy a house, otherwise you will definitely feel that the price of the house is reduced.

Whether it's a house, a car, a watch, or you are counting on appreciation, then you have to look at this as an investment, investment is risky, and if you can't recognize it, it must be not suitable for investment.

High-end luxury consumers basically know this law, so I am in favor of selling at a high price, and the first car to be out of the supercar, there must be a supercar, the supercar represents the high-end, but also out of the off-road vehicle, urban off-road, large SUV and the like, the off-road vehicle represents the performance.

If you can, I suggest that if you come out with an executive car, you can come out with three cars, three high-end, and the starting point of 600,000 is low, preferably one million, because the gap between 600,000 and one million is still very large.

In order to prevent being attacked by public opinion, it is best to temporarily separate the low-end models, just like the BBA owners spray the most BBA of two or three hundred thousand, and the million-level BBA owners will basically not come out to publish anything, we have to seal the owner's mouth under the premise of the product."

"I am also in favor of directly giving up the low-end, at present, only high-end to deal with this already known crisis, the other party must know what model we are going to come out, there are models in this document, there are models for the plan, there are already internal leaks of information, temporarily not out, only high-end, even if you lose money, you have to get the high-end, the low-end continues to improve." Gu Yan said.

….

Hua Weizhi also nodded and said: "At present, there is no competitive advantage in the low-end market, it is better to hit the high-end, and the opponent is directly aimed at Porsche, but there may be some space."

But it's hard to do that, because there's no way to know for sure if we're going to be able to hold this high-end."

Zhao Mingyang took the pen again and wrote on the whiteboard: "I have thought about this, the high-end we do should be suitable for the local area, haven't you noticed that many foreign high-end are basically unsuitable in China.

We need to know what local customers need and what they need? What do you say the world's top performers need? privileges."

Zhao Mingyang wrote two words on the blackboard, privilege.

Everyone wondered, what was Zhao Mingyang going to do?

However, the two words of privilege proposed by Zhao Mingyang are indeed what everyone yearns for, and they usually hate it, but no one doesn't want it when they need it.

Zhao Mingyang wrote a few words on the whiteboard circled out, and then connected into a line and said: "We want to stabilize the high-end, what we need is not the car at all, we can't compare with other high-end cars, don't think about overtaking in corners, the straights are thrown away, it is too difficult to think about overtaking in corners, the probability of overturning in corners is large, we can't bet, we can do the car stable and safe at most, and there are no big flaws is our biggest goal."

We have to rely on the surrounding to stabilize the high-end image of this brand, first of all, Mr. Ye, you have to go to various airports and high-end shopping malls in Beijing, Shanghai, Guangzhou and Shenzhen to talk, what to talk about, talk about parking spaces, we rent car spaces all year round, and contract an area.

We try to accept the price as much as they give, and we rent it higher than the usual parking space price, and rent an area with our car brand on it and make a fence to fence it off. Only give our brand cars parked.

This can make customers feel convenient and privileged, not afraid of no parking spaces, not afraid of difficult parking, plus free parking, this is one

The display of privilege is also a kind of withdrawal of identity and face.

Mr. Mu, I need you to contact the car repair points in the first and second tier cities, so that they can come to our customers to overhaul and change tires, etc., door-to-door service, attendance once, we give them twice the market price, but be sure to wear our work clothes.

Once again, let customers enjoy the service of buying our car, spend this money, and get the best value for money.

Mr. Gu, you go to contact a group of entrepreneurs and give them a car for free, we need celebrity effect, they don't need to say it, but as long as they enjoy our services, they will definitely become our customers.

Well-known entrepreneurs often represent high-end luxury, and we must stabilize this market.

Mr. Ning, you go and collect the recent film and television drama projects, focus on the film and television dramas in the business war, as well as the wealthy ones, we want to implant them, and let Wang Chenbo and Xiao Yu drive the sports car.

To use the fan effect to enhance our high-end popularity, we must let the reporter take a clear picture of the car, and then quote the title "Wang Chenbo drives a luxury car out", and our car must be defined as a luxury car.

Mr. Hao and Mr. Xiao, you have implanted this piece, which is to keep using marketing numbers to compare our brand's high-end cars with other high-end cars.

….

What we have to do now is to ensure the safety of the car, safety, or safety, and then a crash test, let people know that our car is very safe, and the final competition when buying a car is not the driving feeling but safety, and don't make mistakes in each safety link.

As for the car, we will release 10,000 cars, and then all of them will be sold out, we will buy them ourselves to give away or press, and don't let people buy them easily, there are only 10,000 cars in the market, and don't release others.

We will speculate on these 10,000 cars, let people buy them at a higher price, give the car to second-hand dealers, give scalpers to speculate, count as much as they earn, and give them a low price, such as a million cars, give them 800,000, and don't want them to advance money, put a car on them when they sell it, let them sell as much as they can, preferably a million cars, increase the price to 15 to sell, we give them a limited amount, at least 12 to sell the car, let the scalpers speculate the price.

As long as there is a car in the second-hand market, we will take it back at 10% higher than the original price.

To make people think that our car is difficult to buy, can't buy, hard to find, and let people know that our car has a super high value retention rate, which blocks the mouth of the trolls, gives high-end consumers face and service, and people have the psychology of buying and earning.

Mr. Li, what are the results of the vehicle-machine interaction system you have developed?"

Li Yanqing is not used to being called Mr. Li, but Zhao Mingyang and they all call each other Mr. Ah, it really made him instantly cut off from the office scene here, not to talk to Zhao Mingyang in private.

Many of these people are not familiar with Li Yanqing, he is only relatively familiar with Hua Weizhi, he glanced at the report and said: "The car-machine interaction system, now at most, is voice calling, voice opening windows and air conditioning, voice adjustment seat heating, and can't do what you said about assisted driving, at most install a few more cameras, and then take a panoramic look at the surrounding scene, install a few more radars to remind users, and set up 24-hour monitoring of this,

Install a traffic card for the car, so that the mobile phone can fully monitor the surroundings of the car, but there will be delay, and there is entertainment interaction, at most a large tablet.

Battery, the battery company that the group invested in before, now gives feedback that it runs at most sixty or seventy kilometers, as for the expected 200 kilometers, it can only run to 200 kilometers under very good conditions, but it is difficult to basically do it, that is, it has been downhill and it is summer, and it is really 60 or 70 kilometers that can be used, which is similar to the battery car.

Zhao Mingyang actually expected that now the battery is not mature at all, and it will be semi-finished, but Zhao Mingyang must be the first to eat crabs, so he does gasoline-electric hybrids, mainly to make a tram gimmick.

"Then announce to the outside world that the first batch of car buyers will enjoy a free battery upgrade service within three years, and we will only sell 10,000 cars, remember, it may still be these 10,000 cars in the next two or three years

Run on the road.

In the next one to two years, what we do is to stabilize the high-end image, as for the money we make from investors and shareholders, what we want to do is not to rush to build a car, but to use a sum of money first, and strive to make the market value of Jifeng Automobile in 20 billion US dollars."

….

"Is the car finally named according to the previous one?" Qiu Shuhong asked.

"No, we're going to change it to a simple one, and the logo also needs to have a memory point, do you have any ideas?" Zhao Mingyang asked.

Hua Weizhi thought for a while and said: "Car brands are really difficult to get, because many car companies in the market are ruined because of the car logo and car name, and the first thing to consider is the global or domestic market.

If it's global, then it's best to choose a name that is easy to call and a simple icon with a memory point.

But now it is difficult to make a highly recognizable car logo, because the car logo is not big, we might as well make a recognizable to the whole, and integrate the car logo into the car, everyone sees, this is our car. It's like the little golden man of Rolls-Royce."

Zhao Mingyang also agrees with this point of view put forward by Hua Weizhi, and he also found that it is difficult to be remembered if a car has no memory points.

The exterior design of the car is good, but the logo and name of the car have been revised over and over again.

In the end, Zhao Mingyang discussed with everyone, the car logo is modified with a swastika, because of this word, this symbol has appeared in many movies and animations, and customers around the world will not be too unfamiliar, there is a sense of familiarity, and this word represents auspiciousness, golden flashes, and the car logo will become golden when the car starts.

This idea was proposed by Hao Ren, a two-dimensional dead house, because he had been in contact with many two-dimensional creators, and there was a child who designed a car in the comics he drew, and the logo was changed from this.

The shape can be fine-tuned to make it more textured, and the color can be adjusted to create a new icon, and it is said that the Maybach logo has also been changed from this word.

This is left to the designer to design, the icon must make people look like this word but it is not, and it seems to be familiar, as for the name of the car, in the end, everyone discussed it called "famous", just use Zhao Mingyang's name Mingyang, and the famous foreigner is good to read, and it has the meaning of being famous all over the world, going abroad.

Zhao Mingyang was still a little unaccustomed to it, and felt obedient, but Hua Weizhi said directly: "Mercedes-Benz, Audi's names are not smooth at first, especially Mercedes-Benz is human life, Rolls Royce, no one cares if the name is good or not, as long as it is valuable, it is good, it is worthless, many good names you think are very LO, this is the market."

The final name of the car is tentatively known as the car, and if it needs to be modified in the later stage, what needs to be done now is how to fight back.

Zhao Mingyang wrote some words on the blackboard again, posted some photos and said: "This order was made by an overseas company entrusted by a company under Empty Bottle Media, there is more than one, it should be Duojia, and I checked this overseas company, it is a shell company, and the people behind it don't know.

But since the other party wants to play with us, we can't sit still, Mr. Li, check for me, check the other party can find all the information left on the Internet, Mr. Ye, you go to follow up offline, the other party's remittance account is country F, the other party did not directly look for empty bottle media, it is afraid of being found information, but the other party ignores that empty bottle media has more than one media company in China, and most of the market is owned by empty bottle media.

After this information is found out, we will do it directly, don't talk to each other, because there is no need to talk, everyone is ready to act, I hope that this time we will fight to the death with each other, otherwise we will be targeted by many people, and let everyone know that we are not easy to provoke, if we provoke us, we just have an attitude of not dying."

None of the others spoke, everyone actually understood one thing very well, if Zhao Mingyang couldn't keep the industry this time, this circle of people basically couldn't keep it, and they all had to go their separate ways.

Wait until the meeting disperses

, Ye Chuan asked Zhao Mingyang alone for something.

Fine vests