Zhao Mingyang took a whiteboard marker and wrote a few key words on the whiteboard, the first is belief, the second is familiarity, and the third is ordinary people.

In online public opinion, the easiest to be rhythmized is ordinary people, because the level of contact between ordinary people is limited, and the information gap has been too long, what is not an ordinary person? Most of them have relatively simple social relations, and the voices heard are also single.

For example, a doctor, his social relationship is very complicated, they will be invited to all kinds of dinners every day, there may be businessmen, lawyers, sir, etc. at one table.

The information that can be obtained from the mouths of professionals at the dinner table cannot be verified and obtained by ordinary people, and some content cannot be published in the media at all, so it is difficult for the general news media to lead the rhythm of this group of people.

This kind of people rarely do some radical things online and offline, and most of the information of ordinary people is obtained from online media, newspapers and magazines.

But ordinary people are also a double-edged sword, because they can believe in some big Vs, but they will also believe in others, as long as the previous big Vs burst black material out, this group of people will quickly lose their fans.

Zhao Mingyang first listed several big V accounts here, and found someone to pick up the information of this group of people, and then transferred the contradictions, which was the fastest.

Secondly, we have to find something that foreigners believe in to start, where science is talked about every day, in fact, the most feudal superstition, they believe in God and Buddha very much, believe that there are demons in the world, and there is awe of some things, although this awe is not much, but it is certain that they believe in this, but we seem to have not believed in these.

So foreigners very much believe that our kung fu can float on the water, can fight cattle across the mountains, Master Ma is also because of this, he is crazy to cut leeks, if he does not go to the battle, it is estimated that the domestic people will not be tower defense, but he can also go back abroad to teach, because his foreign martial arts hall is still open.

Domestic information, in fact, foreigners will not pay attention to it at all, everyone thinks that Master Ma should be ruined, but in fact, foreigners don't know or even pay attention to it, even if they do, Master Ma has been calculated by the villain, and foreigners can believe it.

Overseas Chinese circles actually account for a small proportion, smaller than most people think, so many people feel that the domestic is very hot, foreign must also be very hot, this is a wrong perception, most of them are a group of foreign bloggers who specialize in making money in the Chinese circle will make many people in China think that the domestic fire abroad is also popular, this group of people to say bluntly who gives money who is the father, desperately boasting, immediately changed face after going back.

There is a big difference between Chinese and Western thinking, and there is a big difference in thinking, and many people will bring Eastern thinking to the West, and it will definitely not be adaptable.

In the early years, some people pointed out the difference between the East and the West, saying that the West is a group of elites in charge of a group of fools, and there is no generation gap between the elite thinking in the West and Eastern thought, but ordinary people are not.

And on the eastern side, everyone thinks that they are the sleeping dragon and phoenix, they all think they are the smartest, and they think everyone else is stupid, which is an essential difference.

Therefore, Western netizens are more likely to be led into rhythm, and there are even few controversial incidents, while in the East, one thing must be very controversial, and everyone will find the truth they want.

Master Ma gave Zhao Mingyang inspiration, everyone in China is becoming more and more unbelievable, but foreigners may believe it, they will believe it, and this side is suitable for marketing, and foreigners are easy to fool, otherwise Master Ma's chain martial arts hall will not be able to open.

This is like a second-rate Western person running to China to talk about how children grow up scientifically and how to become future scientists, reverse marketing.

What do ordinary people want most? Money! This is what most people need and want, but for ordinary people, they need money even more.

Zhao Mingyang wants to let this group of foreigners better understand Huaxia and accept Huaxia faster, what can he do?

No matter how much operation you do, it's better to make them rich, how to get rich? Worship the God of Wealth, let them know where the God of Wealth is.

They believe in gods and Buddhas so much, what are the gods in the West? It's nothing, the system is even a little chaotic, and the specific positions are messy.

But the gods of Huaxia are different, if you want to get good results in the exam, you go to worship Wenquxing, you want to get rich and worship the God of Wealth, and you want to worship the Dragon King in the rain

Marriage, moon worship, and so on.

How detailed this system is, how professional it is, and how clear the division of labor is, so why not operate these?

Many directors and media people in China always want to open up the Western market with delicious scenery and traditional culture, which is too difficult, just like hamburgers, some people like to eat and some people don't like to eat, it is difficult to reconcile, but everyone likes gold.

Filming Journey to the West, filming the Fengshen List, some big directors shoot this to make foreigners feel like they are holding grass and cow criticism, and then quickly get sought after, which is too difficult.

Because the other party doesn't even understand your mythological system, what can you understand?

Hollywood is very good at finding shooting spots, filming Chinese elements and filming Kung Fu Panda, Kung Fu is highly sought after in the West, and Panda is also a unique national treasure in China, the combination of these two will have a market and a selling point, and then the characters in it are making a few actions of Uncle Long, using Uncle Long's international influence to quickly get the recognition and substitution of fans.

So what should you do if you want to open up the West? Probabilistic, heart-to-heart surprise, from the heart let them accept and believe something.

Three days later, Zhao Mingyang picked up the phone that Hua Qinghua gave him and called a person named Lao K who remarked the personnel transfer, and the other party quickly connected to Zhao Mingyang's phone, and Zhao Mingyang told the other party what he needed, and there were some things that he needed to help with.

The other party asked Zhao Mingyang to wait for a while, and the purchase for Zhao Mingyang was completed within five hours at most.

Zhao Mingyang first wanted a few foreigners to perform in a group, and Zhao Mingyang gave the other party a few contact information for big Vs on American social media.

Zhao Mingyang found that these big Vs are simply making advertisements, with no personal intentions or inappropriate remarks, but they are very popular, because they are sharing some articles they have written, college videos they have taken, and advertising in videos and articles every day.

This kind of can be found, at least it is to recognize money and not people, and Zhao Mingyang checked, the advertising fee is not low, it starts with 10,000 US dollars, but their number of fans is not low.

As for other marketing accounts and the like, Zhao Mingyang specializes in finding the kind of small personal self-media people to start, give them money, and let them help promote together, it is difficult for big media, there are bosses behind this group of people, Zhao Mingyang asked Hua Qinghua to buy some traditional newspapers and magazines, and picked out some newspapers and magazines that used to be well-known, but were eliminated in the Internet era and were about to go bankrupt.

After the acquisition, verify the official account on the Internet, and then use these accounts to publish some content that can attract traffic, first do it, without personal inclination, and finally slowly release some things.

If you want to post something here, the most difficult thing is not to be discovered by the other party, because the other party has too tight control over speech.

So when Zhao Mingyang came here, the first thing he did was not to rush to do anything else, but to screen accounts and partners.

And it has to be filmed and released on the same day, and it can't stay, and then cause the Internet to follow the trend, which is uncontrollable.

The reason is very simple, even if Lao Mei's high-level executives were exposed and hammered that what they said about their personal privacy was fooling, Lao Mei didn't admit it, and he had to confront them on the spot, and he had to go back to their territory to confront them, just for this reason, there are still many netizens who believe that Lao Mei protects privacy.

This kind of popular content, even if they find something wrong, they don't dare to block it, if they really don't give a reasonable reason to block it, their lies will not be tenable in the local area, afraid that some hot-brained netizens will make trouble on the street, Lao Mei's senior management knows better than anyone that these people are best fooled and are most likely to be led by others, so they will not easily block the number of this group of people, even if they know that things are raising Gu, they have to raise them, because Internet public opinion is inseparable from this group of people, so Zhao Mingyang seized this opportunity, Take this point to make a few hot out.

Three hours later, a group of foreigners gathered in a few designated places, it seems that the old K that Zhao Mingyang called should make them very satisfied with the money given to this group of big V, at least it has been tripled, there is no money here that can't be done, if there is, it is not enough money, and they have to add money.

The other party did it according to the content requirements posted by Zhao Mingyang, as long as two or three big Vs shoot the effect, others will know how to shoot.

A blonde, blue-eyed, curly-haired youth with a scratch card in his hand is in his home

Said to the camera, "Hi Hi Hi ~ Hello everyone! Meet again, I'm your old friend Jason, today I saw a very interesting message on the Internet, the content shows that there is a god in Huaxia called the God of Wealth, and Huaxia calls him the God of Wealth.

It is said that worshipping the God of Wealth can make a fortune, and the God of Wealth is specially blessed to make people rich, do you think this is true or false?

I bought three lottery scratch cards at the lottery shop, and I got one from a Chinese friend, and it is said that you can make a fortune by sticking this at home, so now we put this on the wall, and I made a wish to him to let me win a prize.

Chinese people always like to say that things are not more than three, so at least give the God of Wealth three chances, right, what do you say?"

Jason in the video has a smiling face, as if he doesn't believe it at all, and has three scratch cards in his hand.

Then he paused the recording and started recording with another camera, at this time Jason was scratching the lottery card with a coin, and the old K contacted by Zhao Mingyang bought Jason 300 scratch tickets, and the winning lottery was Jason's.

Scratch three cards each time, to ensure that all three are in the luck, if one is all in it is very simple, but three in all the shock and program effect.

If there are no three hits, then redo the winning one, make it look unscratched, and then let Jason pretend to scratch the lottery, and the effect after shooting it is three wins.

In the end, Jason scraped three hundred, the largest winning amount was five hundred dollars, the smallest was five dollars, the prop master found a five hundred, one hundred and one fifty three winning cards, and began to use the powder after scraping before to start the repair work.

In fact, this can't be fake at all, scratch cards like this are to scratch off the anti-counterfeiting code and display the winning amount after scanning it with a machine, and it is impossible to redeem it if you make a fake one.

But who would have thought that after scratching the winning one and then repairing it again, this operation is very confusing, and few people will do it.

An hour later, everything was done, the prop master repaired ten of them, and used seven of them for practice, that is, to adjust the lens, how to look at it.

Jason made an Ok gesture to the cameraman, and then the camera started recording, and said hello again, and then took a coin to scratch the scratch card in one shot, so that it looked so real, and I was not afraid that someone would say that it was a splicing clip.

When scratching the lottery card, Jason has been scratching sideways, and the photographer is holding the phone, as if he was recording it with a mobile phone holder.

The angle given is very tricky, and I can't find anything greasy, and when I was about to finish shaving, Jason stretched out his hand as if to get the phone, and the photographer handed the phone to Jason.

Jason looked at the camera incredulously and said, "Oh my God, my God! It's incredible, I can't believe it, is it really useful to worship the God of Wealth? I bought three scratch cards for fifteen dollars, and guess how many I won?

Six hundred and fifty US dollars, although it is not a super jackpot, but at least it is more than forty times, my God, it is incredible, this God of Wealth is too smart, now I want to take this to claim the prize."

The people in the house had long since withdrawn, Jason took his phone and scratch card, then put on his shoes and opened the door and went straight to the nearest redemption point, similar to his usual shooting style, as if a person was holding a mobile phone and recording himself.

This lottery ticket was not bought by Jason, it was bought by Old K, and it was not a scratch card bought in one place, so it will not arouse suspicion from others.

When Jason got the money after he got the prize at the place, he made a gesture of kissing the banknote to the camera and said, "I have the food money for this month, to be precise, I can eat a lot, do you think I still have to ask for the God of Wealth?"

I recently wanted to get a new car, but I need money, I need some money, and if I can double my wealth like this every day, I think I can buy a Lamborghini soon, what do you think?"

The video is recorded, the video is quickly edited, and then ready to be published.

On the other side, a travel blogger was broadcasting, a dark-skinned woman wearing a camisole and sunglasses came to Los Angeles's Chinatown with a mobile phone, and she walked while driving the live broadcast to explain the interesting story of eating dumplings with her parents for the first time when she was a child.

Then she found something interesting, there was a portrait in these shops? She curiously asked the boss what this was?

The boss told her that this was the God of Wealth, and she asked what this was for?

After getting a detailed answer from the shopkeeper, the blogger asked the boss where can I buy this?

The boss said that it was not easy to buy during this period, and it would only be sold on the street during the New Year's holidays, so let her go online to take a look.

The female blogger had an idea, picked up her mobile phone and patted the boss's God of Wealth and said, "I can use this as a screensaver, don't I have the God of Wealth?"

Owner······

With a helpless and overwhelmed face, the blogger laughed and left to the recorded mobile phone and said: "Friends, I have the God of Wealth, it is said that this is to bless and make a fortune, so I beg him to help me make a fortune, okay, let's get here today, I'm going to drive back, you can recommend it to me if you have any interesting places."

The blogger walked to his car with his mobile phone, and after getting into the car, he started the car and put the live broadcast phone aside, as if he didn't notice that she hadn't turned off the live broadcast, humming songs there.

Just as she was about to leave, she heard a bang behind her, and her car was rear-ended.

She hurriedly got out of the car to check, the phone was left in the car and was not closed, the door was not closed, and the sound outside the car could be heard.

The driver in the rear got out of the car and communicated with the female blogger, and it was possible to find out that the driver in the rear car was a novice driver who mistook the brake for the accelerator.

The other party is willing to pay the repair fee, and there is also a certain amount of compensation to the female anchor.

Someone in the comment area suddenly commented with a rhythm: My God! This God of Wealth is too accurate, just let the anchor make a fortune, if this car is not mistaken, she is ready to dispose of the car that is close to scrapping at a low price, her mother has been shopping for vegetables for ten years.

The comment area became lively all of a sudden, and someone brought the topic, and everyone began to comment, saying that the female anchor made money this time, and she really made a fortune, and she met a noble person who sent money.

The other driver, because he was in a hurry and had other things, left a number for the female anchor, and compensated her for the repair fee of 2,000 US dollars, and also instructed the heroine to play the heart to repair the car, and if the money is not enough, contact the other party.

The female anchor returned to the car, her personal phone rang non-stop, and she answered it was her mother calling.

Her mom asked how she was doing, if anything had happened, and she asked her mom how she knew.

The female blogger's mother told her that she had been secretly following her live broadcast, and just now I watched the live broadcast and found that she was rear-ended.

The female anchor said to her mother that there was nothing wrong, then picked up the mobile phone of the live broadcast and looked at it, as if she didn't know that her live broadcast was not turned off, and said with a surprised expression: "My God, I thought my live broadcast room was closed, as you saw and heard, my car was rear-ended, can you tell me if you understand, how much does it cost to repair this?" I'll show you."

As a result, someone in the comment area once again led the rhythm, and no one would have thought that this was a planned live broadcast.

Someone saw the rear-end picture taken by the female anchor, and the back of the car was recessed a little, and someone in the comment area commented: Give me 500 to help you fix it.

Someone else commented: It's too dark upstairs, give me 400 and I'll get it from you.

……

In this way, the comment area became lively, and everyone felt that the blogger had made money, and this God of Wealth was really good and accurate.

This is the beginning, and the next step will Zhao Mingyang make this a complete hit.

Popularity can be made, especially for network operation companies, which are basic operations, such as the star who danced gymnastics before and a big host who has recently become popular, both of which are operated by an online company.