There are many auto shows in China, but if you talk about the largest and most well-known, only the Shencheng Auto Show. Because luxury cars can be sold here, sky-high luxury cars, Shencheng has always been said to be a happy place for the rich, but depending on the proportion of rich people on the rich list, there are many rich people in the imperial capital, which is true, because there are many leading companies in the imperial capital.

But there are a lot more invisible rich people in Shencheng than in the imperial capital, and there is a foreigner and a Chinese here, and some of them have indeed been in China, but their nationality has long been transferred out, so this cannot be summarized on the domestic rich list.

Therefore, the rich people in Shencheng are rarely on the rich list, and there are no such people on the other rich lists, because their funds are very scattered, and their wealth cannot be counted in detail, unless they say it themselves.

As mentioned before, there are many rich people in the imperial capital, but they are basically not in the imperial capital, but they go to Shencheng, mainly because the imperial capital is the land of Crouching Tiger, Hidden Dragon, if it causes big trouble, it will be bad, and Shencheng is different, here everyone knows that they don't want to tear their faces, even if they cause trouble, everyone has a roundabout space, and there is no need to involve so many people.

There are a lot of ways in it, in short, high consumption, only Shencheng in China can do drunk gold and sky-high consumption, many private dishes here can eat tens of millions of dollars in a meal, you can basically not see it in other places.

This is also why a group of rich children like Xiao Wang wander around Shencheng all the year round, it is fun here, there is a lot of fun, an international metropolis, just have money, a paradise for the rich.

If this group of people were in the imperial capital, maybe the car horn would be annoying by pressing a few more sounds, and they might cause big trouble.

The imperial capital is a magical place, the bottom used to have no scruples, but the higher the level of the people, the more they were bound there, so these people all ran to Shencheng.

Shencheng seems to be a place to release the energy of this group of people, so they will release their squandering here.

For example, the auto show in Shencheng can sell tens of millions of cars, which are difficult to sell in other areas, let alone S600, which are all group bought cars here, not luxury cars.

Because Shencheng also has an innate advantage, that is, with the blessing of Zhejiang Province and Jiangsu Province, there are a lot of rich people in these two places, and these two regions are the places with the most private enterprises in China.

The bosses of private enterprises love face and luxury cars, so the early Shencheng Auto Show as long as the Mercedes-Benz S series and BMW 7 series are empty, and there are people waiting for a year, and the car premium also starts from here.

In the early days, these luxury cars, and even now, when you buy a luxury car, in addition to the imperial capital and Shencheng, it may not be possible to provide after-sales maintenance, you can only go to the imperial capital, and there are after-sales points in these places in Shencheng, so for after-sales service, the bosses of Jiangsu and Zhejiang are also the first choice in Shencheng.

A few years ago, the bosses liked Mercedes-Benz BMW, at that time Rolls-Royce was not so popular in China, not that they could not afford it, but they were afraid that others would not recognize it, and later Bentley and Rolls-Royce were highly recognized in China, and the row was higher than Mercedes-Benz S and BMW 7 Series, and the bosses bought Rolls-Royce and Bentley in groups.

Rolls-Royce and Bentley are the most in southern Jiangsu and northern Zhejiang, and the bosses' children like to buy supercars, Lamborghini, Ferrari, Porsche, which is why later car critics basically moved to Jiangsu, Zhejiang and Shanghai, it is convenient to borrow a car, there are all luxury cars here, as long as there are cars on this earth, there are basically here, car critics borrow cars here, more than 10 million luxury cars, car rental companies basically do not, are friends borrow each other to shoot.

The auto show in Shencheng is also based on the position of the first brother of the domestic auto show because of these financiers, Zhao Mingyang walked in the exhibition hall, he came here mainly for group buying, but also for shooting videos.

Zhao Mingyang's live broadcast company already has an evaluation section, including the digital evaluation department, which is finely divided into computers, mobile phones, cameras and other fields, as well as car evaluation.

Many car critics who came to the exhibition this time were arranged by Zhao Mingyang's company, and it was too simple for car critics to want traffic during this period, as long as they took luxury cars, these are what ordinary people can't get in a lifetime, but let them see it in detail, and they can get traffic through video display.

The main job of a car reviewer is not a car review, but to help manufacturers publicize and earn publicity fees, the higher the traffic, the higher the fees earned, and a high-profile publicity is worth five or six hundred thousand.

Of course, car critics are divided into two categories, one is to praise the car to earn the manufacturer's publicity fee, and the other is to spray the car, to earn the traffic of fans to pick up other products to earn publicity fees, in short, Zhao Mingyang is preparing two waves, it seems that the two waves of people are not a wave of people, in fact, they are all one company, but fans will think that they are not compatible, so there is traffic.

Anyway, as long as there are enough fans, the money will come, but the premise is that there must be car shooting, Zhao Mingyang can find a lot of cars for those car critics to shoot, but he still has to buy a lot of cars to go back, because Zhao Mingyang also has to do a third-party industry, that is, crash testing.

At present, many crash tests are done abroad, not much in China, and they are all fixed models, so they cannot be updated in real time.

Why did Zhao Mingyang make this institution? In fact, it is very simple, he still paves the way for Jifeng Automobile and prepares for the future of auto parts, and the car critic Zhao Mingyang has, if you purchase auto parts here in Zhao Mingyang, you will send free car evaluation marketing.

In the new era, the media voice port has shifted from traditional paper media to mobile terminals and to the Internet, and the competition is marketing.

A copywriter can turn a garbage into a treasure and everyone can grab it like crazy, and the high price and low allocation are not in the way, as long as you can let people buy it.

This is no different from the street shouting in the past, but it has become a concentrated area of shouting, and these car critics and the like are just a propaganda outlet, they are like salesmen who used to stand in front of the counter.

Zhao Mingyang wants to be the largest shopping mall on the Internet, all products have to be sold in his shopping mall, if you don't purchase my accessories, I can hack you to death, so that you can't sell things.

But it's not enough to have car critics, because when ordinary people buy valuable things, they have more time to think independently and become relatively rational, so Zhao Mingyang wants to give them a professional guidance.

Crash test, then it can be done, as long as Zhao Mingyang makes his crash test the most popular and the most concerned, then he will become an authority.

After that, if each company does not purchase his accessories, do not use his products, he will give the other party a crash test, find the most hardcore player at the same level and the other party's car collision, so that the other party will undoubtedly lose, the reputation collapses, affecting sales, if you buy Zhao Mingyang's accessories, the purchase volume is large, find a weak chicken opponent to let the other party's brand of car show its strength, show off its muscles, and show its hard power.

Of course, what Zhao Mingyang is most afraid of is that his car will be hacked by other opponents, so he has to grasp the most authoritative thing in his hands and prepare this in advance, in case someone catches it in his hands, it will be more pitfallible.

The future is a war of public opinion, each company dismantles each other, competes for marketing capabilities, strong marketing ability can add points to their own products, and can also bring rhythm to black products.

This procurement, Zhao Mingyang is going to purchase family cars from less than 100,000 to less than 300,000, about 50 cars, take them back and start testing, the early stage must be the most objective, for the sake of traffic, or something in the later stage.

Zhao Mingyang knows very well that there is no neutrality in any media-related evaluation, and don't think about it really for the good of consumers, and it is with consumers.

This group of people is for the purpose of profit, if a reviewer seems to be objectively criticizing a product, there are only two possibilities, not getting the other party's publicity fee, and the other is to get the other party's publicity fee to hack the other party.

In the future, most consumers will basically have no choice, and they will be guided by algorithms and marketing to buy something that is not necessarily suitable for them, and most consumers are also following the direction of the media.

This is the harm of the Internet economy to consumers, if consumers go to buy products offline, or take a look, they can choose their own suitable, because they can be seen and touched, experienced in person, and then buy, online is not able to do this, some will not let it be returned after dismantling, unlike the store has samples, most of the things bought on the Internet, many of them are forced to buy and sell, and they cannot be returned after use, and they cannot be returned after unpacking, and consumers can only bear it alone.

The Internet economy in developed countries is relatively early, and then began to return to tradition, that is, consumers choose themselves, the reason is very simple, Internet consumption is easy to enter a state of debt, there is no money in the pocket, eat through this set, use cash to consume rationally.

Zhao Mingyang wants to arrange the short video in advance, the domestic economy is now very good, everyone has money, and they are used to watching everything on the Internet and listening to the Internet, when the time comes, he will lie down and earn the publicity fees sent by each family, this is faster than any money, anyway, the manufacturer is not a loss, Zhao Mingyang is not a loss, and the consumer will pay for it.

Just after Zhao Mingyang and Wang Qi finished the call, they found a group of people surrounding a car brand. There are people who carry cameras, some people who take pictures with mobile phones, Zhao Mingyang is strange, this brand of car is looking for publicity?

Or what's going on? So many people surrounded a brand, Zhao Mingyang walked over and took a look, there were too many people to squeeze in, Zhao Mingyang didn't stay long, and walked to another car company opposite.

Mercedes sales looked at Zhao Mingyang and immediately greeted him, this group of sales eyes are very vicious, Zhao Mingyang recognized the watch in his hand as Patek Philippe's at a glance, and immediately prepared tea and drinks for Zhao Mingyang.

A woman with short hair and a black professional uniform with black walked towards Zhao Mingyang with high heels, her face was full of smiles, she only finished the live broadcast a second ago, with a look of arrogance and confidence, many people in the comment area shouted goddess goddess.

This is a woman that many men like, she is very beautiful without makeup, has a good figure and good looks, and her short hair adds a bit of cuteness.

But in the face of Zhao Mingyang, she was cautious, because Zhao Mingyang at this moment, with a big back comb, a pair of eyes that are worth a lot of money at a glance, wearing a very stylish suit, the pair of leather shoes on her feet looked very high-end, and the Patek Philippe on her wrist was too eye-catching.

Coupled with Zhao Mingyang's temperament polished over the years, it gives people a feeling of a big man, and the bodyguard who followed Zhao Mingyang stood there, which instantly filled the face of the female saleswoman with a smile and flattery, very simply, Zhao Mingyang is a customer who can afford Mercedes high-end cars.

"Do I need an appointment?" Zhao Mingyang walked into the exhibition hall and asked.

"Under normal circumstances, you have to make an appointment, but if you were a customer before, you don't need it, and if you were not a customer before, then I will help you make an appointment and give you a VIP treatment, do you have a favorite car this time?" The saleswoman said in a very gentle voice, smiling all the way, leaning on Zhao Mingyang's side, only as close as a finger, and couldn't wait to throw herself into Zhao Mingyang's arms.

Zhao Mingyang looked at the exhibition car and said, "I bought a few S-series ones before, what are you doing over there?" When Zhao Mingyang spoke, there was a commotion on the other side.

The saleswoman looked at the booth opposite, and there was another insult, she turned her head to look at Zhao Mingyang and explained what was happening on the other side.

Only then did Zhao Mingyang understand that it was originally because of the excitement caused by an ice cream, and now many media people are coming to rub the heat, after all, this kind of large traffic has its own heat.

Some media people deliberately provoke trouble for the sake of popularity, provoking the sales of car companies, and then in order to quickly calm down the matter, the sales will call the security guard of the exhibition hall, and the security guard will invite people away.

But this is a bad thing, many media people want this effect, many people don't know that the security of the auto show does not belong to any car company, but the exhibition hall invited to maintain order and safety.

Of course, car companies have the right to refuse some people to test drive and shoot, but when there are more people, it is impossible to refuse them all.

The cause of this incident is very simple, the car company issued a fixed amount of ice cream for free, and the female staff of the two brands said that the ice cream was gone, but a foreigner came, and after a conversation, the female staff treated the compatriots with a disgusted face to treat the foreigner into a flattering face and gave the ice cream to others.

Now people from all walks of life are coming to criticize this car company, and some people have started various self-marketing in order to gain popularity, and no less than a dozen people come to distribute ice cream a day.

This matter is very serious, after all, it is a differential treatment, no matter how it is explained, everyone will condemn the car company, which is a major crisis event for the car company.

In fact, this kind of activities, it should be said that the activities of brand owners, will be outsourced to media companies, for example, a real estate opening activities, find a media company, the media company will be responsible for real estate promotion, venue layout, program performances, and free drinks.

These are not people from media companies, media companies are more like an integrated one, such as performers to find some people to come over, in order to save money, they will go to art schools to find, looking for professional performances is too expensive, such as a dancer, looking for an art school for two or three hundred a day can find students, looking for a professional dance studio to find 1,800, so in order to maximize profits, media companies will go to find some cheap, drinks and the like, and will also go to some beverage shops to come over to talk, how much is a day, unlimited people.

For example, the team responsible for this car company's exhibition is most likely responsible for its own media company, or it is introduced by an executive, and the company may have a relationship with this executive and have long-term cooperation.

In order to save money, many companies do it themselves or find small media to do it, and the price of large media is more than ten times that of small media companies, of course, professionalism is not comparable to small media companies.

And the two women who sent ice cream were most likely found by the media company, or people from the subsidiary, anyway, they are not an important role, and the relatively important roles of this kind of exhibition are introduced in the exhibition hall, and they have high requirements for grooming, knowledge, quality, etc.

Zhao Mingyang saw the video that the beautiful woman in front of him sold to him, and he could basically judge that there were two miscellaneous ones, this kind of requirements are indeed not very high, just send things to the physical work, there are no requirements for professionalism, quality or anything, as long as you know how to send things.

This incident was caused by these two women, these two women look too memorable, they can't remember what they have seen, ordinary ones can't be ordinary, and the hateful thing is that they treat people's faces differently.

In fact, this car company was cheated by them, because no company would be stupid enough to do this to attract hatred, outweigh the losses, and harm themselves and others.

But if you attack these two women, there is no heat, and you won't do this to your family, and you will make a fuss about this company directly, so that the hatred will have the greatest topic, and the higher the popularity.

Zhao Mingyang hates these two women very much, because they are typical of the kind of people who hate the poor and love the rich, and they are still in the nest, there are too many such people, this kind of talent is the most angry, not to mention that they have no confidence and no backbone, and they are ugly, and they show the ugly people to the fullest.

Is this car company at fault? Yes! Big mistakes, should also be scolded, from this point it can be seen that the internal management of the car company is chaotic, can invite these two women, it proves that the management of the brand is not rigorous, this kind of thing can reflect what kind of brand management is.

Freezing three feet is not a day's cold, this time there will be no next time, reluctant to spend money to find a professional third party to do it, the brand did not blame the third party has explained that this is their internal marketing department to do, or the subsidiary to do, can not dump the pot to others.

If you are looking for an ice cream factory to come over, you are giving money to the ice cream manufacturer, and if you buy ice cream and let the manufacturer arrange someone to come over, you can also throw the pot to the manufacturer.

But if you don't shake the pot, it means that you can't shake the pot, that is, in order to solve the cost of your own procurement, and the labor is also your own, so the brand should be scolded, and the management is not in place.

To put it bluntly, this management is not a bottom-up chaos, but from top to bottom there is no complete and strict rules and regulations, generally this kind of large enterprises to do this management, it is very poor, corruption is serious, because the operating expenses of this auto show are calculated according to the cost of inviting big media.

It's basically tens of millions a day, and they only use maybe less than one or two thousand, and the rest of the money is divided.

Regarding the differential treatment, the general management does not dare to do it so blatantly, because of their poor management, so they will recruit these two women to come over, these two women simply wrote their ugly faces, why these two women don't come out to explain, because they can't explain, it's what they see in the camera, if they can explain, the public relations of this car company will not waste this opportunity.

Now explain that the foreigner who took the ice cream is a staff, and the convincing power is not strong, because the staff does not need this step, there are all internals, and there is no need to register an account or something without so much trouble, what these two women are doing is a kind of admiring foreign things, Hua Tuo can't cure this disease when he is alive, because this disease is already terminally ill.

The saleswoman stuck in front of Zhao Mingyang and said, "Don't move, there's a stain on your side, I'll help you get it off." Zhao Mingyang looked at her with eyes, the distance was less than a centimeter, this woman knows very well, and she is very good at it.