"What are you afraid of, what's so scary about this, haven't you been trained, you can't do this, don't be nervous, there's nothing to be afraid of. Well, I'll demonstrate it to you, and I'll give you a demonstration and bring together all the interns and middle executives in the company. I'm going to show you one side, and then you go forward to simulate the side, we've all reached this point, and what's so scary. That's just the last step, and when it's done, we've succeeded. "Listing roadshow is really important, this thing is not the same as a movie roadshow, the movie is a one-off, and the listing is a long-term investment, what do investors want?

It is you who can explain your business, explain the product, and have a value presentation. Let investors see profits, even if they paint a big pie, they should also look good, what do investors value?

It's that you either have an absolute monopoly on technology, and if you don't say much about this, they will vote for it, or your pie can fool 99% of the people, and that's it.

Many of the people facing the roadshow are people from investment companies, as well as some funds and media, this group of people is not easy to fool, and the questions are very acute, if you can't answer, other investors will basically veto you, and will no longer pay attention to your stock.

Not to mention Qiu Shuhong, it is a company founded by Rebus, and he doesn't actually need to participate in roadshows at his level, but under normal circumstances, he will go, which is to give investors confidence.

And when Mr. Yu went public, he personally participated in almost every roadshow, because these company founders are more suitable for speeches than all people, and unless they are really eloquent, they will let shareholders or corporate executives come forward.

But there is a disadvantage in this way, that is, it makes people feel that your company does not seem to have a helmsman, the external image is very important, the company is mature, the founder can take a back seat, but the head of the enterprise initialization enterprise will not come out, that may not be a good signal, giving people a feeling of a shell company.

So Qiu Shuhong still has to go out to give a speech, and the most important point is that Jifeng is now equal to Qiu Shuhong.

That's why Qiu Shuhong is under a lot of pressure, because in fact, the trader is Zhao Mingyang, Qiu Shuhong doesn't have absolute overall planning, and she is often planned by Zhao Mingyang, so she is afraid that she won't be able to answer when asked about the core things.

For example, the future, the future deployment and outlook, she is afraid of saying the wrong thing. Qiu Shuhong hugged Zhao Mingyang and said, "Why is this going to be listed so soon, can't you wait?" ”

"No, it's not good for us to wait for a long time, we have to taste the first cake, and haven't we been preparing for a long time, just one listing, there is still one stage before the car is launched, what we want is to let the world know that we are making trams." Zhao Mingyang said.

"But I'm not sure, our tram technology is not yet mature, what if I encounter a professional question? I'm scared. Qiu Shuhong knew that Jifeng Automobile was not a mature product at all, so she felt empty.

Zhao Mingyang hugged her and patted her and said, "It's okay, you'll see me in a while." "Zhao Mingyang, just in case, asked Lingshi Palace to send a few senior media people and trustworthy them, so that there would be an absolute guarantee.

In the conference hall of Jifeng Automobile, there are more than 100 people, there are many foreigners, all of whom are product designers, as well as a group of management in the company, and the most are college interns who applied for this year.

Zhao Mingyang specially selected interns to come over, because this group of people may not know much about professional knowledge, and they may not necessarily understand what the company's listing is, but they have the most doubts, and some of the doubts may be ridiculous, and they will argue to the bottom of the matter, but if they can deal with this group of people, then it will be easy to deal with investors.

Because after the product is launched, the first thing is to face this group of users, and the voice of doubt is also this group of people, college students will always be the most important for all companies, because of their consumption power, but also to drive family consumption, the most important thing, college students are most likely to have stickiness to the company, and the things they like will not change easily, which is what the company values.

Zhao Mingyang and everyone stood, the rest surrounded him, he stood in the middle, this is the most traditional way of roadshow, the speaker does not need to wear a microphone, but the words should be correct and round, and the speech should be clear, just like the people who used to stand on the street to tell stories and talk about cross talk.

Close interaction is a great test of people's mental quality and on-the-spot reaction. The sound should be loud, so that it is more infectious, now they all wear headsets to speak, there is a megaphone, so you don't have to talk so tired, but if you want to practice speaking, you must first practice not using headsets and amplifiers, then you have to wear one thing to be the best, that is, ear monitors.

If you don't wear this headset and speaker, when you speak, you can clearly hear what you're saying, and you can adjust your speech in time, but if you wear a headset and a speaker, the frequency of the synchronous output of the speaker and the speaker will affect the speaker, and the most direct thing is that it will cause short-term tinnitus for a long time.

Unless you have enough experience in speaking, then it doesn't matter, because you have full speaking experience and the ability to control the field, but in order to achieve the best results, many people will wear the kind of in-ear monitoring and microphone in the speech.

"Everyone, you can raise any questions and concerns about Jifeng, you all understand Jifeng Automobile, and I don't need to repeat what to introduce. You just need to put forward the answer you want, of course, it's not a waste of your time, I also hope you don't have any concerns, if you have concerns, you can't get the red envelopes prepared for you in advance, especially the management, if you want to play the trick, you can leave on the spot, otherwise I will be fired on the spot if I find out, I don't want this question to have any human feelings in it, because the senior executives may also participate in the roadshow, are you ready? "All the middle and high-level leaders were the first to be named by Zhao Mingyang, for fear that this group of people would play personal tricks and ask some sycophant questions, which would be useless.

Because there was a roadshow of a listed company before, the boss was accustomed to slapping the horse, thinking that the questioner would be like that, and the result was very embarrassing, and what was even more embarrassing was that the person who slipped the whisker came forward to reprimand the questioner for the boss, and the result was that he was embarrassed and thrown to his grandmother's house.

The company also failed to go public. kicked in the door, offended investors and media people. Many bosses were miserable by a group of sloppy people, and they didn't know anything about their real strength, and they didn't have any background in the roadshow.

"Come on! Which of you asks the question first, I have money here, and the questioner steps forward to take a red envelope. Zhao Mingyang pointed to the red envelopes piled up next to him, a red envelope of 5,000 yuan, which can be described as full of sincerity.

An intern took the lead in asking questions, after all, newborn calves are not afraid of tigers, and the boy picked up a red envelope and asked, "Mr. Zhao, what do you think about working as a worker?" The people present were very embarrassed, because this kind of question basically would not appear in the roadshow, but Zhao Mingyang knew that this kind of question was wanted, because in case someone arranged by the rival company came to ask a question and asked some questions that the donkey's head was not right, it was an over-the-top question, and it was okay not to answer, but the answer was to show personal adaptability.

Mainly some controversial things, if someone has a heart to ask a question, you must learn to play Tai Chi and skillfully resolve it.

Just like some reporters ask some entrepreneur questions, such as the conversation between Jackma and Musk, many people say that Jackma is weak, how to answer that.

In fact, the environment is different, Jackma can't easily express some opinions, he can only play Tai Chi in circles, he is scolded as a weak chicken, it is better than saying the wrong word and causing a lot of trouble.

At first glance, this kid has just graduated from college, and he is still thinking as a student, and he is even more open and closed to denounce capital, and whoever wants to say a word for the boss is a thief.

Therefore, their questions are more direct and sharp, and it is too difficult to make them think differently.

This kid asked the boss what he thought of the workers, and this was a thunder, because no matter how the boss answered, it was wrong, and these were completely two positions.

So the atmosphere is tense all around, a group of foreign employees are nervous, they are now getting a high salary, they used to get the same basic salary as the boy in front of them, and later they also knew that the world is the same, it is nothing more than whether the benefits are given enough, and those who make trouble are often low-paid.

After all, the basic people who get a high salary can see it very clearly, and it may be better to get this capital down and replace it with another one.

But most people can't see this, so the contradictions will only increase, just like the emperors of the past, changed and changed, the lives of the people below have basically not changed, they all think that there is an emperor who can be happy with the people, this is too much, who sits in that position is still a people.

The change of thinking in the early and late stages of Ming Taizu is the best verification, and it is the same when he arrives in that position, first open countless back doors to his family to ensure his own interests.

Zhao Mingyang also knows that there are differences in how to answer this question, but this question must be answered. He looked at the intern and said, "Worker, I am, I graduated from college like you at the earliest, worked for the company, and later became my own investor, worked for customers, and became a shareholder of a company to work for the company." First of all, it is necessary to recognize the concept that the boss is also a worker, but a worker who earns a little more, but I can clearly tell you that my most relaxed time is at the bottom. At that time, although I was a little tired, my salary was not high, and I couldn't satisfy some of my desires, but in the same way, my risk was much lower. For example, if I make a mistake, someone will always help me deal with it, nothing more than a penalty and a deduction of money, but as long as I correct my mistakes, pay attention next time, I will not have any mistakes for a long time, complete my own work every day, be stable and upward, as long as I don't make mistakes, I can get more wages? There is no one who is too capable to make money as a worker, and he will not be taken seriously, provided that he does not think that he is very strong. In today's world, how many talents are not met, this company can't go to the next one, but if three or four companies don't find your talent, you have to consider whether you are not talented, of course, you are very talented, so you came to work with us. There was applause from the audience, Zhao Mingyang affirmed the boy, and praised Jifeng Automobile.

Zhao Mingyang looked at the boy and continued: "Do you know, when I became the leader of the company, my pressure came, the team members made mistakes, I was the first to be criticized, I had to take care of the work of each team member, and I had to deal with the tasks assigned above, no way, I got too much money, and when I became the minister, I had a headache." Because many times I have to connect directly with customers, if I make a mistake, I can't be forgiven, but it is also good for me to be a minister, the same type of company will poach me at a high price, I thought that the other company was different, but in fact, it was the same, or even inferior to my previous company. When I first started my business, I was the owner of the company, purchasing, sales, after-sales, etc., I thought what I was doing, I worked so many jobs alone, I was tired and couldn't make money, and I had to face the risk of bankruptcy at any time, and I was worried all day long. When I have some achievements, there are more people in the company, and I have to face the wages of workers, rent, Party A's unreasonable demands, etc., you will feel that you are working for the boss, and the boss is a vampire. I agree, I thought so before, but I try to perfect something and not make me a vampire like that. For example, we here, the normal weekend is right, and the fourteenth salary is right, right. Of course, there will also be overtime, but they all give overtime pay, and under the premise of overtime pay, if you are complaining about overtime with overtime pay, it is another statement. To answer your question, what do I think about migrant workers, I think that as long as there is an adult in this world, except for those second generations, everyone else is a migrant worker, and the parents of the second generation work for the second generation, they are living so well, we are all working for ourselves, and more objectively speaking, this is called labor income. Why do you see why our parents complain about us? Because they also feel that they are working for us, and they don't ask for anything in return for us who pay so much, that is the real worker, and are we capital? Aren't you? Am I? Are you the capitalists you hate the most? So think about it, can we do better and earn more, and work for our parents? What about becoming their part-time worker? After listening to it, the intern felt that what Zhao Mingyang said was so reasonable, you see, everything can be solved in the end when it comes to the family, and family affection can break everything.

Zhao Mingyang did not answer some contradictions positively, that is, the opposing points, but what he answered made the intern very satisfied, because Zhao Mingyang unconsciously instilled in him a consciousness that you and I are both workers, and you and I are both capitalists.

"Mr. Zhao, I would like to ask, what market competitive advantage does Jifeng Automobile have compared with traditional cars? Will consumers pay? What is Jifeng's core competitiveness? A middle-aged man in his forties in a black shirt asked.

He is a professional reporter arranged by Lingshi Palace, he has been in the media circle for many years, and he used to work in a TV station that starts with the C word, he didn't go to get the red envelope, and asked directly, his questions are more professional and sharp, what is your core competitiveness?

Qiu Shuhong looked at Zhao Mingyang nervously, she was afraid of encountering this kind of problem. Zhao Mingyang calmly replied: "The automobile industry has a history of 100 years, first of all, it is clear that trams are not only now, the original car is electricity, but the technology is immature, everyone chooses easier oil, to put it bluntly, it is a bottleneck that cannot be broken through, so it is forced to choose oil." So we are not a concept product that appeared out of thin air, nor is it ppt, we are a kind of inheritance, on the basis of the predecessors with a breakthrough in a hundred years, I don't think this is a new thing, to say that the tradition is a return to tradition, it is called new energy at most, not a new product. Zhao Mingyang first denied the perception of the other party's tram, if it is considered a new thing, then it may be denied by the market, because generally this kind of innovation, if not the technology is very mature, will basically be questioned by the market.

So he has to deny that this thing is new, to classify it as traditional, to dispel people's doubts and doubts.

"Let's talk about the difference between us and the oil car, is the difference between the tram and the oil car, the tram is more environmentally friendly first, the pollution of car exhaust, needless to say, there are some pollution data reports on the Internet, we are more environmentally friendly than the oil car. After all, environmental protection is a problem that human beings have always faced, and now there is something more environmentally friendly, why don't we use it? Why not create a better environment for our children and grandchildren and give them fresh air? The second is the cost, the cost of a single charge of the tram is much cheaper than that of the tram, which reduces the cost of use, and many people are no longer afraid of the high cost of using the car. As for the core competitive advantage, our advantage of Jifeng is the technological revolution, a hundred years ago human beings could not imagine that today will be a mobile phone to solve our food, clothing, housing and transportation, can connect the world, because every change is driven by countless scientific researchers. We have more than 5,000 technicians, and the annual investment in R&D continues to increase. This car has been developed since 08 years, is our founder Ms. Qiu Shuhong deceased Mr. led the team to do, eight years, Jifeng has been working hard, has been concentrating on technology, eight years, our team products have been polished countless times. Now it is a car that can stand the test of the market, first of all, we have an assisted driving system, far ahead of the global car companies, and we are constantly increasing the investment in assisted driving, and strive to make everyone can really feel the fun of unmanned driving within ten years. For example, when a family chats, gets tired and rests for a while, and when they wake up, they go from Shencheng to Luoyang, and one of the big advantages of the tram is that there is no smell of fuel vehicles, and there is no fear of unnecessary risks when sleeping in the car without opening the windows. The second is our seats, all of which are top-of-the-line sofa seats, and the specifications used are the same as those of million-level luxury cars, ensuring absolute comfort. We are the first to develop the intelligent design of the whole car, just like a mobile smart home, for example, a command can control the whole car. For novice drivers. We first introduced the novice reversing automatic parking function, which does not require you to drive the car, and the car can drive into the parking space on its own. Batteries are also our core technology, and our batteries are far ahead of the world. We built a completely new in-vehicle system for this car, which is our core competition. The core is to let us make a modest contribution to environmental protection, and give the children a green mountains and clear waters, blue sky and white clouds. Zhao Mingyang's core is that fuel vehicles are polluted, trams are polluted, and trams are chosen for environmental protection, which is a big value orientation, as if all pollution is caused by fuel vehicles, and talks about the advantages of Jifeng automobiles.

"I want to ask Mr. Zhao, what is the relationship between you and Mr. Qiu?" A girl asked suddenly. The deathly silence of the audience, this is an unavoidable topic, Qiu Shuhong is single, this business owner was created by her deceased husband, she is insisting on making a tram for her deceased husband's wishes, so what if she has another other happiness?

Is the corporate culture gone?