Chapter 36: Hanfu

"Poof!"

Looking at Shen Dui's embarrassment, Liu Qingli really couldn't hold back her laughter.

The atmosphere was really lively, and the next communication was relatively smooth.

Unlike what Shen Du was worried about, the trouble of the Liuli Group this time was only in terms of normal operations, and Jiang Ya was not involved.

According to the beautiful rich woman, the current clothing and cosmetics industry is fiercely competitive, and Liuli Group has not innovated for almost two years, and the market is gradually shrinking.

And these two pieces happen to be the key industries of Liuli Group, and they must not be lost.

As a result, the board of directors discussed a set of options:

Recruit high-end talents, increase investment, and promote the research and development of cosmetics; At the same time, we are looking for innovation on the clothing side.

Some time ago, the senior management of Liuli Group wanted to try to break through in men's clothing.

That's why Liu Qingli went on a business trip to Qiantang City to meet with several partners, hoping to get accurate men's clothing market data from them.

Just a few days ago, the data summary and analysis of various aspects have come out:

If you want to rely on men's clothing to innovate that way, it won't work!

Shen Du sighed after hearing this, a brand dominated by women's clothing, actually wanted to regain the market by relying on men's clothing, did the senior management of Liuli Group have a hole in their brains?

Not to mention now, even in 2021, menswear hasn't changed much.

As for the style of women's clothing, in the next ten years, I don't know how many versions have been updated and iterated.

Because of the changeable colors of women's clothing, different materials, and novel and beautiful styles, a special group of people who like women's clothing was born in later generations.

"I have an idea, if you think it's feasible, can you give me some creative money?"

After a moment's deep groaning, Shen Du turned his head to stare at the beautiful rich woman and asked.

"What's the idea, tell me about it first?"

Liu Qingli was angry and funny when he heard this, this guy is handsome and has a flexible brain, why does he always get into the eyes of money and can't pull it out.

"First of all, do you have an accurate customer group positioning for the new direction? Like, high, mid or low? ”

"That's not true, Liuli Group just wants to have something new to attract customers, and it can reduce customer churn even if it is successful!"

"Okay, you can try my proposal."

"You say?"

"In your original women's clothing business, open up one more branch and make Hanfu!"

"Hanfu? Isn't it the kind of actors in movies and costume TV series? ”

"Yes, that's it! To be precise, Hanfu is just a general statement, and it can be subdivided into a lot, in short, it is retro style! ”

"Are you sure there's a market for this kind of thing?"

"Not only is there a market, but the potential is endless!"

In the last sentence, Shen Duan replied with great certainty.

After being reborn in 2021, he naturally knows the changes in later generations, and Hanfu, an originally niche hobby, has grown into a 10-billion-level market.

For example, the brand Hanshang Hualien can sell more than 80 million yuan on the Ahri online shopping platform in just one year, and the market value has reached more than 260 million yuan in a short period of time.

It can be seen how popular the retro style is!

Not to mention, there are a large number of brands such as Hanjiao, Hua Zhaoji, and Youzicui.

In the high-end market, the average price of Hanke silk and string control wire is 2,000 yuan a set, and Minghuatang is as high as 5,000 yuan a set, which is still sold until overtime.

And at this time, those brands have not yet been established!

If Liuli Group sets foot in this market now, it will make a lot of money in the future.

Shen Du clearly remembered that a few years later, many tourist attractions in the south of the Yangtze River put out advertising slogans: wear Hanfu to enter the scenic spot...... Admission is free!

What's more interesting is that Hanfu is especially popular among the square dance aunts in later generations.

It's just these things, he can't say them directly to the beautiful rich woman.

"I can see the Hanfu you mentioned once or twice by chance, but its owner is almost always for commemorative photos, or because of performances."

Liu Qingli's eyes were full of puzzlement, when did Shen Duan go to study women's clothing?

"It's obviously impossible for you to change your concept all at once, but I can take you to see that there are many people wearing Hanfu in some places!"

"You won't let me go to see a big opera, I'm not interested in opera."

"Of course not!"

"What's that?"

"If you want to know the answer, then hurry up and rest, and let's leave tomorrow morning!"

"Okay!"

……

The weather was too hot, and Liu Qingli got up early, not wanting to be scorched by the sun on the way out.

But she didn't expect that Shen Duan would get up earlier.

After breakfast, when she went out, she found that this guy had filled up the Maserati oil.

"We're going a long way?"

Liu Qingli's eyes were both puzzled and curious.

"It's okay, it's only an hour away."

Shen Du starts the car and reminds the rich woman to fasten her seat belt.

"An hour?"

Liu Qingli is turning his mind, where is the retro atmosphere prevailing in the magic capital, and if it takes an hour to arrive, will it be the east side of the Huangpu River?

But it didn't take long for her to be dumbfounded: "Why did you get on the highway, where are we going?" ”

Shen Du tilted his head and smiled: "Nantang Ancient Town, have you been there?" ”

Liu Qingli subconsciously shook her head.

When she was young, those ancient towns in the south of the Yangtze River were not developed, her mother died when she was twelve years old, and her father Liu Yuanshan was busy for the Liuli Group all day long, so how could he have time to take her out for a walk.

Later, after graduating from high school, I went abroad to study, and naturally I had no chance with the domestic scenic spots.

After she returned to China and entered the Liuli Group, she had to intrigue with Jiang Ya at a young age, even if she occasionally had time to go out for a walk, she also went to some famous mountains and rivers and endless grasslands to decompress.

Either that, charter a flight to an overseas island and enjoy a few days of peace and quiet.

"It's best if you haven't been!"

Shen Du was a little relieved, but in fact, he didn't have much bottom.

Nantang Ancient Town was only rated as an AAAA-level tourist attraction in 2005, if you don't see many Hanfu ladies this time, you should take a beautiful rich woman to relax.

It was a Saturday, the highway was smooth all the way, coupled with Shen Du's skillful driving skills, only a few minutes after an hour, the two had arrived in Nantang Ancient Town.

"Is parking so hard to find?"

What surprised him was that the electronic screen at the entrance of the parking lot had displayed the words "parking space is full".

Shen Duan really didn't expect that it was only 2004, and the Chinese people's enthusiasm for tourism was so high.

I had no choice but to drive slowly along the road, ran two intersections, and finally found a temporary parking lot on the side of the road.

Since getting off the highway, Liu Qingli's eyes have been looking out the window.

This quaint Jiangnan ancient town building is completely different from the magic metropolis where she lives all day, and it is easy for people to calm down and want to slow down.

"Get ready to get off!"

As soon as Shen Dui got out of the car, he suddenly felt a hot wave hit him, and he was really guilty of traveling in this weather.

He was about to bypass the front of the car and open the car door for the beautiful rich woman, when suddenly a pleasant voice sounded: "Handsome guy, your car is so beautiful, can you let us take a photo?" ”

When I looked sideways, I saw two girls in their twenties trotting over, one of whom still had a Sony digital camera around his neck.

"Huh?"

Shen Dui's eyes lit up immediately, it was really unexpected.

Naturally, he didn't fall in love with beauties again, even if he wanted to see them, where could their pair of A's compare to the beautiful and rich women to attract people's attention?

What really surprised him was that these two little girls were wearing Hanfu.

"No problem, you can shoot slowly!"

Shen Du is in a good mood, and it seems that this trip will not be in vain.

"Two sisters, where did you buy your clothes?"

Liu Qingli couldn't wait to get out of the car, she didn't care about the scorching sun above her head, she didn't see the two girls wearing thick Hanfu on the opposite side, and they didn't even care if their necks began to sweat.