Chapter 63 Giving benefits to employees
In the snack bar, Shen Du spent more than 20 minutes, taking a small and medium-sized dry cleaner of forty or fifty square meters as an example to help Geng Yuhang estimate the cost.
Roughly predicted, plus rent, simple decoration, purchase of dryers, washing machines and auxiliary equipment, etc., the initial investment is about 100,000 yuan.
"Ah, a hundred thousand?"
Geng Yuhang's neck shrank, and 100,000 was an astronomical number in his ears.
"There are too many of these, although the profits of dry cleaners are high, but the investment is terrifying, it is not done by ordinary people at all!"
Zhao Ran kept nodding his head, and it was rare to help Geng lick the dog to speak.
"Of course, there are also plans with less investment!"
Shen Du felt very relieved, under his guidance, the two brothers had been constantly using their brains, no matter whether this business could really be done or not, at least they planted seeds in their hearts.
"Your uncle, even if there is a plan with little investment, you didn't say it earlier, you have to scare Lao Tzu." Zhao Ran was dissatisfied.
Shen Du didn't bother to pay attention to him, and said: "The plan with little investment is to only rent a house and not buy dryers and other equipment." ”
Geng Yuhang was a little puzzled: "If we don't buy equipment, how can we wash clothes for customers?" ”
"Wash on your behalf!"
Shen Du told the two of them a new term: "That is, you take the customer's clothes, transport them to a large laundry to be cleaned, and negotiate long-term cooperation with the other party, the cost is not high."
"An ordinary shirt is 2 yuan, a suit is 6 to 8 yuan, and the price of a down jacket is about the same.
"But you have to get a tricycle and come back and run every night, rain or shine, back and forth to deliver and pick up the goods. That's why I mentioned at the beginning, doing a dry cleaning business is much more tiring than opening a supermarket, and it's hard to have a time when you're idle.
"In fact, many small dry cleaners don't have their own equipment, and the form of cleaning is common."
The two of them were stunned and thought that this method was advisable.
Although it makes a part of the profits, it can relieve most of their financial pressure.
"In addition to the preliminary inspection, capital preparation, and selection of stores with good locations, we should also pay attention to marketing and publicity." Shen Du paused slightly, then spoke again.
"Isn't this just a manual job, but also marketing and publicity?"
Geng Yuhang has a lot of questions, which shows that he really takes this matter to heart and is ready to do a big job.
"Nonsense, do you think that with a name, the guest will take the initiative to deliver clothes to the door?"
Shen Du scolded the licking dog, and explained to him: "Name the store, you don't want to learn from the Zhang Ji Dry Cleaner and Li Ji Dry Cleaner on the street, you have to pay attention to something new."
"For example, flip through an old book, come up with an allusion, and come up with a name that sounds different. After the opening, two roll-up banners were set up next to it to advertise the origin of the name of the laundry.
"Let's not talk about whether this can bring more customers to the dry cleaner, at least most people who have seen roll-up banners can remember your store name, right?"
Zhao Ran immediately interrupted: "You can also find allusions to dry cleaning this thing, are you sure that your head was not kicked by a donkey?" ”
It's obviously something that has emerged in modern times, or it was imported from abroad, how can you see that Shen Dui's goods are serious, and he almost believes it.
"Alas!"
Shen Du was a little speechless: "Does the allusion have to be very true, we just need to find an ancient story that touches the clothes, and then process it a little?"
"Didn't I already tell you that the purpose was to let customers know that our dry cleaners are different!"
"Damn, it's still like this!" Zhao Ran was not convinced.
Seeing that Geng Yuhang had been listening carefully, Shen Duan continued: "In the first month or the first week of opening, if you lower the price, it is generally 2 yuan cheaper than the surrounding dry cleaners, and this also needs to be done for market research.
Then, every night I close an hour or two later than others, taking care of the office workers who work overtime.
"You have to remember that we do all the service, as long as all aspects are a little more humane than the competition, customers will only choose your dry cleaner in the future, and they will not be able to run.
"Of course, once in a while, you have to have a promotion......"
Shen Duan spoke for more than an hour, and Zhao Ran and Geng Yuhang listened fascinated.
They can't wait to cut open Shen Dui's head to see, obviously everyone was squandering together when they were in school, why does this guy's head contain so many business experiences?
The most important thing is that Shen Dui is justified in every article, and from time to time he uses numbers and examples to prove his point, and the two of them can't even refute it.
At 14:30 in the afternoon, the owner of the snack bar wanted to close the table, and the three of them checked out and left.
Back at the rented residence in Yulan Garden, Geng Yuhang didn't let go of Shen Dui, pestering him and asking him a lot of details about opening a dry cleaner.
At 16:30, Shen Du was ready to go out.
"I said brother, your head is so flexible, why don't you travel all day, come back and let's start a dry cleaner together, right?"
Geng Yuhang was full of shame in his heart, the place where he settled during this time was all in the twilight, and he had not paid the rent yet.
"Why, did you decide to be a dry cleaner?"
"Well, as long as you accumulate funds, you can do it!"
"Then when you have enough funds, maybe dry cleaning is not so good to do."
"No, I'll make a plan not to buy equipment."
"In that case, the profit is much less...... Maybe I can find a way to get the investment, and I can just get a full-fledged dry cleaner! ”
"Really?" Geng Yuhang's eyes lit up.
"Brother, where are you going to get investment, tell me quickly!" Zhao Ran didn't know where to come out of nowhere, and put his arm on Shen Dui's shoulder.
"Go!"
Shen Du slapped off his bear paws, and said to Geng Yuhang with a smile: "When you break off with that KTV girl, my investment will almost be able to get it." ”
Zhao Ran suddenly came to his senses, he understood Shen Duan's good intentions, maybe the so-called investment was simply a fictitious thing, and the purpose was just to make Geng lick the dog back.
Geng Yuhang was silent, he still didn't understand, why did the two brothers oppose him dating a KTV girl?
"Gone!"
Shen Duan suddenly took out a thousand-yuan bill from his pocket and stuffed it into Zhao Ran's hand: "Five hundred for each of you, make do with it first." ”
Before he could finish speaking, he left the room.
"Brother, I haven't paid back your money last month?"
Zhao Ran hurriedly chased out, but saw that Shen Duan had already gone down to the fifth floor.
"It's all given to us, how do you live?" Geng Yuhang also shouted from behind.
"You don't have to worry, this is the commission I made for two orders!"
Shen Dui's voice could be heard in the distance, and in the blink of an eye, no one could be seen.
Zhao Ran sighed lightly and handed 500 yuan to Geng Licking Dog: "Brother, Shen Du and I won't hurt you, the KTV girl is really not suitable for you." ”
Geng Yuhang replied half-loudly: "I'll think about it!" ”
However, he didn't think so in his heart, he knew that it was extremely difficult to find true love in KTV, but he was very confident that he knew that girl, and firmly believed that he was one of the lucky ones.
Monday, August 30th.
After two days of rain, the rain finally stopped.
After Shen Du came to the company early in the morning, he immediately found the financial manager: "I am ready to send benefits to all employees!" ”
The financial manager was stunned, then overjoyed, and asked, "Mr. Shen, what benefits?" ”
Shen Du said with a smile: "In two days, Liuli Group will have Hanfu on the market, you go and book 100 sets first!" ”
The corners of the financial manager's mouth twitched: "Huh? ”