When he received Liang Shaoqi's call, Shen Du was still outside.

Hurriedly drove back to Hengrong Building, and just went upstairs and entered the door, Ji Man said to him with a happy face: "Mr. Shen, the order of Dusk Su Network has increased as much as a few months ago. ”

A few months ago, she was referring to the grand occasion when Dusk Su had just been launched and the first cooperation with Juncheng.

"How much of an improvement?"

Shen Du did not stop, and walked directly in the direction of the network technology center.

"Big, beyond expectations!"

Ji Man calmed down: "According to this trend, it is estimated that we are likely to reach a daily profit of 180,000; It is even possible to exceed 200,000 in a short period of time. ”

Shen Dui's footsteps paused: "So much? ”

Before the launch of the [Travel Agency] in cooperation with Juncheng.com, the daily profit of the company was close to 100,000, and it only exceeded the 100,000 mark on the day of the launch of the [Travel Agency].

After half a month of precipitation, it basically stabilized at 12 to 130,000, which was within his estimated range.

However, with the other two cooperative car rental services, personal tour guide services and other projects, the company did not directly charge, but only embedded the website on the homepage of Yilong and Tongcheng.com.

It has only been online for half a day, and there has been such a rapid trend of orders.

Could it be that you underestimated the traffic and potential of those two websites?

The gap between 130,000 and 180,000 is not small, and it took more than half a month for the online launch of Dusk to make a daily profit of 50,000 yuan.

"Well, there are so many, and I don't know why."

Ji Man replied affirmatively, saying that she had just gotten the news.

Shen Du didn't ask much, and walked quickly to the network technology center.

On this side, Liang Shaoqi sat in front of the projection screen with his laptop, sometimes frowning and pondering, sometimes recording something on the form.

Hearing the footsteps, he turned his head and immediately got up: "Mr. Shen, Mr. Ji, I probably found the reason." ”

Shen Dusk bowed his head, and after sitting down, he first put his eyes on the histogram on the projection screen.

According to various data, the order volume of Dusk Su.com has indeed skyrocketed incredibly, and Ji Man's prediction of 180,000 daily profits is not an exaggeration.

"Tell me about it!"

Shen Du turned around and listened to the analysis of Director Liang, an expert in the industry.

"Good!"

Liang Shaoqi switched the projection content and presented the excel sheet on his computer on the big screen: "First of all, Yilong and Tongcheng.com invested a lot of money to do a lot of publicity before the new section was launched.

"Including online publicity and offline publicity, it lasted nearly a month, and the cost is unknown.

"Secondly, in order to cooperate with the launch of the new sector, they adjusted some of their original strategies and launched preferential measures to stimulate customer consumption.

"For example, Tongcheng.com, which was established this year, has opened a membership point system, and every money consumed by customers will be accumulated as points, and the points can also be used as Huaxia coins and exchanged at a ratio of 1:100.

"For another example, Yilong.com has opened the activity of stored value rebate, and there are other ......"

Through Liang Shaoqi's analysis and explanation, Shen Du also figured out the reason for the surge in orders from Dusk.com.

The two major channels suddenly come up with so many preferential measures, which will surely attract a large number of users, and it is normal for some of them to flow into the twilight network.

After all, when it comes to hotel pricing, no matter how good it is, it's more expensive than a homestay overall!

"Mr. Shen, are we also taking the opportunity to open some preferential measures to further expand our advantages?"

Giman is in charge of operations, and of course he does not want to miss this wave of business opportunities.

"If we want to do it, let's make it big!"

Shen Du nodded: "In addition to the regular measures such as membership and points, I am going to drop two bombshells!" ”

He has long had this idea, but once those things are taken out, they will inevitably make their peers anxious, follow suit, and reduce prices in various ways, resulting in involution.

In the past, the heel of the Dusk Company was unstable, and Shen Dui had never used a big deal, and now it was time.

"Mr. Shen, what should we do next?"

Liang Shaoqi immediately came to his senses, in his impression, as long as it is an idea taken by the boss, every time it is a killer existence, which makes his peers tremble.

Ji Man also cheered up his spirits, and even the small book was ready.

"First, a large number of vouchers will be issued, and as long as you consume, there will be discounts; After reaching a certain consumption amount, the intensity of the deduction coupon will be increased, and it will be progressive. ”

Shen Du said that these are almost no brains, anyway, they are all leftover promotional methods played by those merchants in later generations, such as Double 11, discount coupons are flying all over the network.

"Great idea!"

Ji Man's eyes lit up: "I will discuss the specific deduction range with Mr. Liang and implement it in layers." ”

Liang Shaoqi was also taking notes, he knocked the keyboard crackling, looked up and asked, "Mr. Shen, what else?" ”

"Lottery to send a room!"

After Shen Du finished speaking, he explained these four words: "Choose a few cities with the largest number of orders, including some large tourist attractions, and hold a lottery free room activity."

"Any customer, no matter how much they spend, has the opportunity to win a free room.

"This room is paid for by us at the end of the day, and it can be held once a week to mobilize customers' enthusiasm for consumption.

"Of course, if you want the best effect, then only members are allowed to draw lotteries, so that a large number of customers may sign up for membership in a short period of time.

"By the way, the B&B used for the lottery can't be too bad, at least it has to be worth 500 yuan a night, the effect is better!"

Liang Shaoqi was a little incomprehensible: "Mr. Shen, if we pay for all the house-free activities, will we lose money?" ”

In his opinion, if 20 rooms are free, it will be filled with a profit of 10,000 yuan, and on average, it is a commission of 500 orders, which is very risky.

Director Liang's work is mainly technology-oriented, and he doesn't know much about marketing strategies, so it's normal to have this concern.

"Mr. Liang rest assured, Mr. Shen's method is feasible!"

Giman's view is completely different: "You have to think from the customer's point of view, in the common psychology of consumers, facing the temptation to free the house. Confusion can easily stimulate the anchor effect, herd mentality, advantage psychology and loss psychology.

"In the face of such a good thing as free housing, everyone has the idea of picking up cheap.

"Especially when they find that others are robbing, if they don't participate, they will feel that it is a loss......

She also analyzed the reaction of consumers from multiple angles, and the final income must be much more than the subsidy of 10,000 yuan.

Even, it is likely that because of this activity, more new customers will be attracted to log in to the website.

Vice President Ji spoke more comprehensively, and also saved Shen Duan to explain.

He didn't come up with more preferential strategies at one time, he had to eat one bite at a time, and the activity had to be slow.

"Let's do these two activities for the time being!"

Shen Du decided on the spot, presumably after this round of customer source and order volume growth, it is possible for the valuation of Dusk Su to double, and hundreds of millions of dollars are not a trivial matter.

After that, he arranged a few more things.

He also asked Ji Man to select a capable general and go to Nanhai City to open the third branch.

The Nanhai branch was originally reserved for Zhao Ran, but now Zhao Ran has made up his mind to open a photo studio, and he no longer needs it.

The next day, the two major activities of Dusu were launched, which immediately detonated the passion of customers, and the number of orders rose like a rocket.

In the [Travel Guide] section, there are a large number of posts discussing "activity is powerful".

Liang Shaoqi looked at the constantly tumbling messages, and silently gave 99 likes to the boss in his heart!

As for Shen Dui, he no longer pays attention to this matter and is waiting for the opening ceremony of [Liuli Impression].