Chapter 21: Screenings

"Huh? Mr. Gao, haha! Thank you, thank you for the compliment, for sure! Then we will have to schedule more films! ”

At the test screening, the movie was over, and Qi Yuan promoted another wave on stage, and began to talk to the CEOs of major theaters.

Alone, a small Yuancheng Film and Television under Qi Yuan, produced "Crazy Stone", and there are no big-name stars, so it can't attract so many theater managers.

Mainly relied on Ren Xia's recommendation.

At this time, Qi Yuan was pulling Yida's Gao Zong to talk about the film arrangement.

Mr. Zhao, who was dressed in a straight suit, hugged Qi Yuan's shoulders and said with a smile: "Qi Yuan, there are a total of seven movies in this year's Spring Festival, in addition to you, I also participated in the preview screening of four other films, haha, the investors of your four films all told me so, you say, who should I promise!" ”

Qi Yuan and Mr. Gao walked out, and Mr. Gao continued: "Our theater is actually very simple, but it is also the most snobbish. What movies the audience likes to watch, we will arrange what movies, everything, use the market to speak! ”

Qi Yuan sent away the managers of the major theaters, and Liu Shang and the main creators were waiting for him.

Looking at Qi Yuan, Liu Shang shook his head slightly and said, "It's a little difficult." ”

He just talked to the managers of several companies, "Crazy Stone", and several managers thought it was good.

But how exactly will it perform in the market?

Especially under the premise that there are two blockbusters "Chitose City" and "Aliens Descend to Earth" this year, the managers of major theaters are not optimistic about the first-day pre-sale of "Crazy Stone".

And the sales on the second and third days depend on the word-of-mouth situation on the first day.

If it's good, then the film schedule may still be able to struggle, if it's not good, then this year's "Crazy Stone" is really cannon fodder.

Tianhao.

in an office.

A man in a black suit stood at the front, looked at the crowd below and said, "Screening? What's on the screen? Is there a problem with our special effects? 500 million investment...... Well, the scale of the screenings should not be too large, and the total number of screenings should not exceed 1,000! ”

The man's name is Wu Zhengqiang, the current general manager of Tianhao.

Back then, he was still a deputy in Tianhao, and Zhao Kaiming was positive.

Later, Zhao Kaiming lost a lot of money on Qi Yuan, and was squeezed out by Wu Zhengqiang.

And the movie "Aliens Descend to Earth" is the movie with the largest investment he has handled since he led Tianhao.

500 million!

Coupled with the cost of publicity and distribution, this movie needs a box office of at least 2 billion to be able to return to its original cost!

But Wu Zhengqiang has confidence!

This movie, he followed it from beginning to end.

Special effects are also the best company in China, and every second of the movie is burning money!

In this movie, Tianhao is aiming at 3 billion!

"Mr. Wu, this year's seven movies, at present, are still the biggest threat to "Chitose City", they have the double blessing of actor Yue Bang and actress Wang Xiaohua, and the promotional film looks like the war scene is also very grand!"

"The audience of Quanyou's animated films should not be large, and how much share they can occupy depends on the quality of their films!"

Wu Zhengqiang nodded and said: "Well, you can add some more over there, don't care about a little money, whether this year's annual report is good or not, whether we can let our shareholders have a good year, it depends on our finale this year!" ”

Crescent Entertainment.

"Mr. Zhou, Tianhao's propaganda offensive is very fierce, but they don't seem to have opened a large-scale screening at present, I don't know if I'm afraid that word of mouth will collapse?"

Zhou Lingshan sat in the office, looked at the colleague who said this with a smile, and said, "Wu Zhengqiang can step on Zhao Kaimin's position in Tianhao, can he have two brushes?" He's quite confident in his films! Let's communicate with Yue Bang and Xiaohua again, the champion of this year's Spring Festival file must be our "Chitose City"! ”

As the two biggest hit movies in this year's Spring Festival, the investors behind them, without exception, regard each other as their biggest competitors.

And Qi Yuan's "Crazy Stone" is almost no one cares.

It's just a street bargain.

In the end, if you can eat a box office of 100 million or 200 million, what can you do?

……

In the evening, after the test screening, Qi Yuan and Gu Hongli met Gu's father and Gu's mother, who had not returned to China for more than a year, in the hotel.

These two old men are very big-hearted, and since they raised the Gu Hongli sisters to adulthood, they have been able to earn money to support themselves.

The two of them went on a global tour, with the goal of visiting 251 countries around the world before the age of 70.

As soon as Gu's father and Gu's mother played, it was like forgetting that they had two daughters.

I usually don't talk to my two daughters on the phone.

At the beginning, Gu Hongli divorced, Gu Hongli didn't mention it, and the old couple didn't ask, and when they saw the news, they smiled.

This time, Qi Yuan and Gu Hongli remarried again, and it was the Chinese New Year, and the old couple happened to return to China, so Qi Yuan hurriedly came over to say goodbye.

Gu's mother pinched Qi Yuan's face and said with a smile: "Qi Yuan, this is still the way it was back then, very tender!" Carp, you've taken advantage! ”

Gu's father filled Qi Yuan with wine and said, "You won't leave again this remarriage, right?" ”

Qi Yuan raised his wine glass, took a sip, and said, "No!" ”

Gu Hongli hurriedly hammered Qi Yuan and said, "Drink less." Dad, he's a singer, it's better not to drink and protect your throat! ”

The family of four had a reunion dinner, and the next day, Gu's father and mother got on a cruise to Antarctica, ready to go to Antarctica.

Starting from the second day, "Crazy Stone" was screened on a small scale every day in 50 cities and 300 theaters across the country.

On the first day, there were 300 screens, and the attendance rate was about 49%.

Such an attendance rate is already low for a movie aiming at the Spring Festival.

Because in the same period, the attendance rate of "Aliens Descending to Earth" was 82%, and the attendance rate of "Chitose City" was as high as 89%.

The Spring Festival stalls are not ordinary days, and under normal circumstances, a movie that is quite good is about 30% of the attendance.

But in the Spring Festival stalls, 30% of the attendance rate is a failure!

After all, this is the biggest festival in China!

When the average ticket price was 39 yuan last year, the box office of the Chinese New Year stalls was finally fixed at 10.2 billion, and the number of moviegoers exceeded 2.6 billion!

The next day, the attendance rate of "Crazy Stone" reached 65%, a significant increase from the previous day.

But in the face of "Aliens Descending on Earth" and "Chitose City", the distance is still quite far.

Moreover, all the films of the same period have started to be pre-sold.

There are 4 days left until the first day of the Lunar New Year.

The pre-sales of "Aliens Descending to Earth" and "Chitose City" both exceeded 100 million, which shows that at present, what the audience wants to watch is these two movies.

The other five movies in the same schedule seem to be accompanied.

The pre-sale of "Crazy Stone" is only 5 million, and the film schedule is less than 5%.

"Aliens Descending to Earth" and "Chitose City" directly took away more than seventy percent of the films scheduled on the first day of the Lunar New Year.