Chapter 79: Savage Growth (2-in-1)
In the industry, I am very optimistic about the two variety shows of "Sister Riding the Wind and Waves" and "Brother Overcoming Thorns".
But at the same time.
The industry is also very unoptimistic about Yuan Cheng's plan to broadcast these two variety shows exclusively on his video website that has not yet been launched.
After all, this is an era where traffic is the most important.
This is an era when as long as there is traffic, any cat or dog can make money.
And Yuancheng video, what is most lacking is traffic.
The first weekend of "Sister Lang" and "Brother Chop" was officially announced.
Yuancheng Video, a subsidiary of Yuancheng Film and Television, has been launched in major APP shopping malls, and the web version has also been launched simultaneously
Meantime.
Yuancheng Film and Television began to officially announce the guest lineup of the two programs.
One male star and one female star a day.
The official Weibo posted on Weibo: "Welcome to our Gu Hongli of "Sister Riding the Wind and Waves", to participate in our program ......"
A large paragraph of promotional copy followed, and the most eye-catching is the download link of Yuancheng video.
Then, it was Gu Hongli who personally reposted this Weibo.
Her fans immediately swarmed her.
"Hahaha, when it was officially announced that Qi Yuan was a group witness of "Sister", I knew that this show is indispensable to our carp!"
"I'm looking forward to the carp dancing!"
"Hahaha! Who wants to expect the carp to dance! Do you think she can dance? ”
"You guys remind me of the uncoordinated limbs of the carp at the concert two years ago, haha!"
"Qi Yuan seems to be quite good at dancing, let Qi Yuan teach carp!"
"What is this Yuancheng video? The show will only be broadcast exclusively on this site? ”
"Will this show be broadcast on TV then?"
"No, it's only broadcast on Yuancheng Video. So everyone hurry up and download the software to register! ”
Day 1.
In addition to the official announcement of Gu Hongli, a female star.
Of course, there is also a male star.
He has been in the industry from Tianhao for more than 20 years, and Jiang Tianlai, who has been the emperor three times.
"! The program team is awesome! As far as I know, in the past five years, Brother Lai has not participated in variety shows! ”
"The program team is generous, I just want to know how the program team invited Jiang Tianlai!"
"It's not about money! The problem is that this big brother didn't participate in variety shows before! ”
"Everything that is not a matter of money is actually just that there is not enough money!"
"The first group of guests is so exciting? I now seriously doubt that the program team will eventually finish hiring people, but there is no money to do the show? ”
"Haha! There was so much to worry about upstairs! At present, the advertising cost of these two programs is already 500 million! ”
"it!"
The next day.
Firm.
On the weekend, I showed Qi Yuan the download data of Yuancheng's video after the official announcement of the two artists yesterday.
It has already exceeded a million.
This is the star effect, plus the drainage effect originally brought by the two super hit variety shows.
"So far, the effect is very good. Yesterday was the first day, and there were such downloads, which is something that has never been done in the entire industry. ”
Qi Yuan nodded, still very calmly: "What we need next is to keep these audiences well!" Only good website content can keep everyone. ”
If a video website wants to be long-lasting, what it needs is actually high-quality and long-term content output.
Whether it is to buy various film and television dramas, variety show resources, or the best content made by platform users.
As long as the content can be made, then Yuancheng's video website will not be crossed.
In the initial stage, the platform naturally does not have high-quality original content.
These take time.
As long as there are more users on the platform, slowly, there will be high-quality original content.
So the first step of Yuancheng video.
It is also the hardest step.
Qi Yuan spent nearly 3 billion yuan to buy the copyright of a large number of film and television dramas, variety shows and other video content.
These 300 million, in fact, there are many copyright companies, and they all give friendly prices.
Because with the official announcement of "Brother" and "Sister", the guest lineup was not announced.
makes the companies of major artists ready to move.
Such two super explosions have attracted the attention of the entire Chinese entertainment circle.
It can be said that 90% of the people in this circle want to participate.
But such a high-standard and high-quality program is not something that any small artist on the 18th tier can participate in.
Thereupon.
Yuan Cheng took these places and did a lot of resource exchanges with many large companies.
They gave the copyright in their hands to Yuan Cheng at a lower price.
And Yuan Cheng, on his side, appropriately chooses their artists.
Of course.
This artist must be at least a first-line artist.
This is the bottom line that everyone agrees on.
In addition to the major copyrights bought, from now on, the webcast of all variety shows of Yuancheng Film and Television in the future will be placed on Yuancheng Video, and will no longer cooperate with other video platforms.
"Three hundred million, my brother, you don't blink your eyes when you spend it." What a weekend.
When he came to Qi Yuan by himself.
What I want in my heart is to rely on Qi Yuan to make a name for a big agent in this entertainment industry.
It's only been a few short years.
He's not just a big agent in Huaguo.
is also a manager of Yuancheng Film and Television who has a lot of right to speak.
Although with the expansion of the company, I also found some people who are very professional in managing the company.
But the status of Zhou Hao, Hu Dajing and others who followed Qi Yuan all the way back then in the company is naturally incomparable to others.
"Three billion is just the beginning." Qi Yuan took a deep breath, "If you occupy more video website markets in the future, in the next few years, you will burn more money." ”
Weekend laughed and said: "Anyway, you are the boss, where you say to fight, we will fight!" ”
Yuancheng Film and Television made official announcements day after day.
The lineup of guests is more exciting than the other.
It can be said that every face is an artist who has exploded in China in the past 20 years!
Such a super explosive lineup made the entire fan circle climax!
Everyone is looking forward to Yuan Cheng's official announcement of his idol.
It has even evolved to the point that whoever has not been officially announced will have the coffee position of his idol automatically downgraded.
"Hahaha! "Brother" has officially announced ten people! Why don't you have your brother yet? Don't tie up our family Kunkun day by day, like a dog skin plaster! ”
"This lineup is really explosive! Is this to move the entire entertainment industry over? ”
"I want to see this variety show of fairy fights, when the time comes, how will it be compared!"
When the official announcement of the program reached the tenth day.
The number of downloads of the Yuancheng video APP has exceeded 10 million.
The number of registered users is also more than eight million.
And netizens' evaluation of Yuancheng's video is still very good.
Understandable.
"How do you evaluate Qi Yuan's new video website Yuancheng Video?"
"Thank you. The UI design of the website is very good, and the interaction is very feeling. In addition, the most surprising thing is that it is actually the copyright library of Yuancheng Video, which is more complete than I imagined. In fact, what are the prerequisites for us to choose a video website? Don't you just want to have a drama you want to watch? ”
"Definitely. Neon 86 has a love movie called "Maple Leaf", I searched for a long time on the Internet and couldn't find resources, but guess what? I actually found it in Yuancheng video, and it is very clear! You know, this is an 86-year-old movie! ”
"Yuancheng Video's copyright library is very complete, in addition to popular film and television dramas on the market, it also has a lot of overseas high-quality content, it is indeed a very good video website."
"I only knew about this website because of "Sister Lang" and "Brother Criticism", but as soon as I entered, I was stupid! Super good-looking website interface, clear and concise classification, what is the most important thing? The entire Yuancheng video, there are no ads!! ”
"That's right! What I was about to say was that Yuancheng Video actually had no ads! I don't know if it's just launched, so there are no advertisers yet! But the interface looks so refreshing! ”
"It must be because it just went online! It can't be without ads! It's not a matter of hundreds of millions to be a video website, and if you don't sell ads, you can't live at all! ”
"But for this copyright library, I will still use Yuancheng Video."
"Will use +1!"
Ten days.
Yuancheng Video only took ten days to go from zero to 10 million.
This speed shocked the entire industry.
A communication group.
"Have you seen the daily life over there in Yuancheng's video? It's more than three million, and it's still an order of magnitude different from the penguin video, but it's a little thing that's just been born for ten days. ”
"It's mainly a set of combination punches from Yuan Cheng's side, which is too good! With two super explosive variety shows, plus dozens of first-line stars to drain traffic, this makes Yuancheng Video pass the most uncomfortable drainage period of the new website in the short term. ”
"On top of that, it's very rich and complete. Movies, TV series, documentaries, variety shows, etc., are all very complete. This makes it essentially no different from those big video sites. Now there's exposure, haha! I'll put it here, even if Yuancheng Video can't be the boss of the video industry in the future, it will be the top three. ”
"Qi Yuan's brain is really good! I estimate that now all the bigwigs in the entire video website industry have been blinded by Yuan Cheng! ”
"In this short period of half a month, Yuancheng Video can be said to have risen rapidly, and it doesn't give them a chance to react at all!"
"Now that Yuancheng Video is up, it can't be contained at all!"
"Haha, I heard that Penguin Video, Kiwi Fruit Video, have been working overtime overnight these days, and I'm thinking about countermeasures!"
"An opponent is about to rise, and everyone will have a sense of crisis, right?"
When "Sister Lang" and "Brother Chop" were officially announced on the fifteenth day, the first stage recording of the two programs officially began.
For the two programs, each of which uses a team of more than 500 people.
Cameras, more than two hundred.
Just the footage recorded every day can allow a person to watch it for seven or eight months without eating or drinking, before he can finish it.
And when the recording of "Sister Lang" and "Brother Chop" was in full swing.
Star City Publishing House is also in full swing with its own listing plan.
in the office.
Liao Yuan finished reading the information in his hand.
He had read this thick dozens of pages of information many times.
Liao Yuan looked at the editor-in-chief Sun Zhengye in front of him and said, "Very good, Brother Sun." In the past few years, I have worked hard for you. ”
Sun Zhengye rubbed his hands.
Since he learned the news that the group was preparing to list Star City Publishing House, he walked with a floating personality.
After so many years, I have waited for this day.
"Mr. Liao, our performance is very good. At present, we have cooperative relations with more than 5,000 bookstores across the country, and the books of our publishing house account for 30% of the sales in the whole country. We have the copyright of more than 500,000 writers' books, or the priority publication rights......"
At that time, Xingcheng Publishing House was just a local publishing house in the western capital, but in the past few years, it has grown into a behemoth in the Chinese publishing industry.
Sun Zhengye reported to Liao Yuan word by word.
The performance of Star City Publishing House is really excellent.
After half an hour, Sun Zhengye finally finished reporting.
Everyone in the conference room breathed a sigh of relief.
Liao Yuan spoke: "Xingcheng Publishing House is the first publishing house in China that is ready to go public, and in the near future, everyone here will be multimillionaires, do you have anything to say?" ”
"Mr. Liao, thanks to the company's cultivation, we will definitely work harder in the future."
"Mr. Liao, in fact, I have something that I don't know whether to talk about or not."
Liao Yuan looked at the middle-aged man who spoke: "But it's okay to say it." ”
"So far, we have generated sales of nearly 9 billion a year. But returning to our profits, it is actually less than 500 million. The biggest problem in this is that Qi Yuan gets too many royalties! It is true that Qi Yuan's books have the highest sales in our publishing house. We contribute nearly 30% of our sales every year. ”
Qi Yuan's short stories, "Hitchhikers' Guide to the Galaxy System", etc., have been opened by Galaxy Publishing House to more than 30% of the royalties.
This number is simply a fantasy in the industry.
Later, Qi Yuan began to serialize the "Five Thousand Years" series.
In this series, each book is priced very high.
Qi Yuan's royalty is 25%.
Just this number, in the entire Chinese writers' circle, Qi Yuan is unique.
The other best writers, the best-selling authors, are only 10-15% royalties.
Liao Yuan looked at the person who spoke, and a gleam appeared in his eyes: "That's a good point." Mr. Qi Yuan has cooperated with us many times, and we have always been very pleasant. But now that we are going public, we are responsible for investors and shareholders. 25% royalty ...... When this word spreads, others will say that our Star City Publishing House is Kaizi! ”
The crowd was talking.
The door to the conference room was pushed open.
The secretary dressed in black silk leaned over to Liao Yuan's ear and whispered a few words.
Liao Yuan slapped the table and said loudly: "Say it, tell everyone!" ”
The secretary paused, and said to everyone a little nervously: "Teacher Qi Yuan, we communicated three times, but the other party still did not agree to reduce the royalty of the Five Thousand Years series to 15%. ”
"What do you think?" Liao Yuan's head tilted slightly, looking at everyone.
"Actually, we have probed Qi Yuan's tone, and there are only two of his 5,000-year-old series left, so ......"
Liao Yuan clapped his hands and said, "So! Ha ha! Our listing plan remains the same, but if you invite guests, you don't need to invite Qi Yuan. ”