With the advent of the Internet era, artists also need to adapt to the new environment, more and more people have begun to pay attention to the entertainment orientation on the Internet about the number of fans on Weibo, began to pay attention to the utility of online news, and began to contact the market of online dramas and online variety shows.

The title of 'Internet celebrity' has also risen with the tide, and the former Internet celebrities are just Internet clowns, one or two pop up every three or five times, more like a leftover material that adds fun to everyone, and the imitations are all comedians from the cold country or our treasure island, doing some extremely exaggerated performances and their own personalities.

In recent years, it has been different, Internet celebrities have emerged in an endless stream, and they were still not accepted by the mainstream at the beginning, and they were still rejected by scoff, but with the continuous development of the power of the Internet, smart phones have made the Internet from thousands of households to every minute and every second, and the influence of Internet celebrities has begun to surpass ordinary artists to a certain extent.

Internet buzzwords.

Internet trends.

Popular entertainment items on the Internet.

have begun to occupy everyone's lives, and with the popularity of 'Shouting Microphone MC' and 'Flower Hand Little Shaker' all over the Internet, batches of Internet celebrities have risen strongly after this summer.

Wu Wei has caught up with a good era, if his time point is stretched back a few months, then his prosperity will inevitably be recognized as 'retro'.

The anchors who sing and dance are all retro, and the current Internet celebrities must be MCs, they must be small shakers, they must be waiting for you at highway intersections, they must be heroes walking everywhere, and they must be huddled together for warmth.

A 'Zhibei' pits a large number of people, but it can't let the whole Shenhao go everywhere The situation is affected, although the anchors are more defensive about the so-called Shenhao, they still can't resist the large gifts from them, and they have gradually developed a more unified thinking structure - brushing gifts is a big brother, and not brushing gifts is also a big brother, but it's no longer a big brother who has to be crazy after the live broadcast in the past, don't brush gifts, let's drift away, when you can brush gifts, then there is no doubt that you are here with me, There are still real hands.

The influence of Internet celebrities, the popularity of live broadcasts does not affect the reality of the entertainment industry, and it was not until the Internet celebrities began to advertise and promote and had good results that the entertainment industry began to pay attention to this little brother who didn't care.

This attention is terrible, I found that the little brother is now powerful, even the entertainment news that the eldest brother has been controlling, the little brother can control it casually, an ordinary entertainment news, with the blessing of netizens on the Internet, can become hot search news, and everyone is paying more and more attention to the Internet, in reality, those entertainment news programs that were once smash hits have become yesterday's yellow flowers.

Smartphones have made people's information income channels turn into the Internet, anytime, anywhere, and then there is intelligent push, even the steps of your search are exempted, what hot news is there today, directly pushed to you, click on it to watch this news.

At this time, the power of netizens comes out, and the value of Internet celebrities' fans rises.

In the past, except for Weibo fans, who would care about the number of fans on a webcast software, what hundreds of thousands, millions, millions, what's the use? It's just a frog at the bottom of the well, enjoying yourself in your one-third of an acre.

In the past, if a big anchor like Su Su wanted to complete the transformation from an anchor to an artist, he needed to constantly contact the entertainment industry, participate in some programs, and increase some realistic exposure.

It's difficult, this is no different from a newcomer climbing up, Internet celebrities have more foundation than newcomers at best, and in the face of the huge entertainment industry, it is still a drop in the ocean, humbly seeking the opportunity to climb up, and it depends on whether we give this opportunity.

Occasionally participate in a show, it is difficult to have a good effect, a little splash, can not bring too much change to an Internet celebrity like Su Su, each platform can only use its own advantages, spend a lot of money to invite artists, and then go to the stage built by themselves to perform, put their own anchors into it to cooperate with them, and vigorously promote on their own platforms, in order to reach the point where they can be noticed by the entertainment media, so that more people can pay attention, and there is such a group of special ' Artists', they are internet celebrities, online anchors, and reserve artists.

The program that Wu Wei just participated in was a similar program, why is an electronic music festival, everyone is very impressed by him, it is not a stage built by himself, it is a proof that Wu Wei has entered the trend circle with his strength. Writing songs for Zhang Shaohan and getting to know Xue Qian, these didn't make much splash, until he participated in "Singer", Wu Wei was really famous on the Internet, not only because of his strength, but also because he 'couldn't do it' to start the journey of the network anchor to a real artist.

How many people are waiting to see the effect of Wu Wei, now in the network bonus period, look at the Dongdong of Xiao Shaozi, who broadcasts live for more than an hour every day, and can earn hundreds of thousands every day. Look at Wuma and bald people, huddle together to deter the whole audience, occupy the best live broadcast time, and earn more than 100,000 yuan an hour......

At this time, what are you doing in reality, isn't it good to make money on the Internet?

and then came out one after another new songs that made the entire music world remember his name, Wu Wei got rid of the situation of being looked down upon by Internet colleagues, and was truly recognized by Internet fans.

Watching his family compete for anger has made the real entertainment industry pay more attention to him, and Internet fans pay more attention to him, which is honorable.

The release of "Slaying the Wolf 2" ended up with a box office of 860 million, and the villain played by Wu Wei won a special title - a suit bao, which made the Internet full of confidence in Wu Wei's future development, as a dark horse killed in the group that was not taken seriously, in addition to those who were really attracted to Wu Wei to become fans, there are also a considerable number of groups who follow him, who want to use him as a platform to make the power of online entertainment officially replace traditional entertainment media and become the mainstream of today's entertainment market.

Such as online dramas, online variety shows, and online activities, this is too general, and is even recognized by some people as the self-whitewashing behavior of traditional entertainment, which tries to enter the emerging online market in this way and announce the demise of tradition.

How's that going to work? You have to take a stand for the contempt we had in the first place, and acknowledge that the new online media will be the mainstream, not the subtle change.

A program and a platform are not good for performance, but what about one person?

Wu Wei himself didn't know that he was selected to become such a representative, when the entertainment news about him came out, not only fans were promoted below, but also a large group of sharp-tongued people such as online media, online self-media, senior netizens, online commentators, etc., rushed to the front, with rhythm, so that more people paid attention, and told everyone that the Internet era will be the main body of entertainment in the state of Wu Wei's state of eating Internet dividends.

That's why he and Shuangyang returned to Yanjing on the same plane, and the picture of the three of them just waving goodbye became a hot search for entertainment, and there was no relationship between the three of them, just to guess that Wu Wei participated in the running man as the intervention point, which was nothing at all in the past news, at most it was a news report every day.

On the Internet, this is a big deal, as the representative of the current network, Wu Wei is the façade.

Good image, good temperament, outstanding talent, outstanding results, as long as Wu Wei develops well in the entertainment industry, it means that this façade has always been used by the Internet, and it will be vigorously respected.

'Network' is not a family, nor is it the will of a few people, it is a mark of the times, although some people will envy Wu Wei, although some people hope to replace Wu Wei, but in the face of the huge network dividend period, everyone must abide by the rules, not their own thoughts, you are a person ten people and hundreds of people will transfer, for the entire rule, the final result can only be a defector, be cleared out.

Wu Wei was in the lounge on the second floor of his studio, and through the mouths of Mrs. Chen, Han Xingxi, Su Su, Wu Haoran, director of the live broadcast department of Slow Sound Entertainment, and Nian Dong, CEO of Snow Deer Records, he realized that he was standing in such a position unconsciously.

"Me?"

He still asked in disbelief, everyone nodded, no doubt, it's you, as long as you do well, the push from the Internet will make you soar.

The first benefit is right in front of you.

Wu Wei was invited to participate in an offline event, which is a brand's new product launch conference, where there will be a show and artists will be present to increase the heat.

Wu Wei was invited, not a spokesperson, but the other party also offered a higher price than the spokesperson, and asked Wu Wei to cooperate on the Internet and broadcast live.

A special live broadcast, using his live broadcast room, gave a 'labor fee' of up to 2 million, and the other party also promised to go to the live broadcast room to brush gifts during the live broadcast, in exchange for Wu Wei needs to promote the brand's official slow sound number on the 'slow sound' platform, which is commonly known as point attention.

At first, Wu Wei refused, he was not a 'cleanliness fetish', he felt that he should be clean and clean, but he simply felt that it was unnecessary, and now the pace is very fast, and there is no need to exchange money and his image on the same scale.

His refusal was exchanged for so many people telling him in front of him what is called a network dividend, and you, Wu Wei, have the bonus password in your hand.

Who wouldn't love such a thing as making money?

What's more, this jewelry brand, but a well-known brand, although some hesitation did not send you an endorsement invitation, but you must know that how many people do not have the opportunity to get close.

"If it weren't for the development of online customers, it wouldn't be our turn." Han Sung-seok said a truthful word.

……………………

In the end, what moved Wu Wei was Su Su's private sentence: "Don't flaunt yourself out of the mud and not be stained, you don't need a maverick person on the Internet, but you need a leading brother who is recognized by most people, they don't want to admit it, the fan base, personal influence and live broadcast popularity determine the existence of this leading brother." ”

Two days later, Wu Wei appeared in a shopping mall store in a bustling neighborhood, inside the mall, there was already a media gathering, a large number of fans gathered, it doesn't matter if there are no fans, as long as the mall is publicized ten minutes in advance, a certain shop on the first floor, there will be a new product release, there will be XXX artists to come to cheer, with the people willing to see the lively state, soon enough people will gather nearby, so that the media camera sweeps over, and the words 'crowd of people' are not difficult to appear.

The costumes of male artists are indeed not as versatile as those of female artists, and the formal wear of many occasions can only be chosen within a limited range.

After all, jewelry stores, compared with ordinary consumer goods, do not have any advantage in the number of "loitering" customers, which makes many ordinary people not have enough understanding of "new styles", and such an activity focusing on the focus of the public will also appear.

Wu Wei was dressed in a well-tailored suit, his hair was neatly combed, and he only knew when he set off in the morning that his luck was not bad, and today's guests were acquaintances. 'Fashionista' Yang Ying and music diva Cai Yilin, the former just worked together in Running Man, and the latter met during the recording of "Blind Date and Love Family". Nowadays, in the circle, no artist with the 'main profession' of singers can ignore the existence of Wu Wei, and he will not regard him as a newcomer.

A singer, if he can have a well-known singer, is enough to gain a foothold; If there are three or four well-known songs sung in the streets and alleys, it is enough to continue to eat in this industry, win some awards, and get some status recognition.

It took Wu Wei less than half a year to complete the heights that many singers could not reach in their lifetime.

This height is not a qualification, not an award, not an income, not a well-known, it is a work that can represent the ultimate industry status, and it cannot be said to be eternal, at least as a pop song, its popularity is enough.

Including songs written for others, a total of nine.

"Invisible Wings", "Sea and Sky", "Blind Date and Love Family", "True Heroes", absolute hegemon-level pop songs, streets and alleys plus KTV, resounding in the ears.

"A Laugh in the Sea" and "Iron Blood Dan Heart" raised the height of chivalrous Jianghu genre songs to a high enough height.

"Once You" became popular on the Internet because of people who want to put down the heavy pressure of life and travel outside.

"Ah Diao" and "Chi Ling" are also popular on the Internet, although they are not suitable for public singing, they are also the pinnacle of pop songs.

All the songs are positive and full of positive energy at the level of 'idea', and they also associate words such as dreams and perseverance, and his songs are also frequently used in several music programs.

When he walked into the mall, the music playing in the mall was "Sea and Sky".

Jiang Chen and Zhou Xin took their mobile phones early, and according to the location provided by the organizer, they placed the live broadcast equipment and aimed it at the stage, so that they could start the live broadcast anytime and anywhere.

In this position, the media at the scene had to stand aside, and the personnel of several media looked at these two people and came over to ask, which media are you.

"Slow Tone Live."

Proud, confident, and full of superior satisfaction, the two discussed and started the live broadcast in advance.

"Hello everyone......"