"This eye cream, I don't understand, how much is the store price, what about the discount, the 200 on the shelves, the loss of money will be lost, I don't know anything else, this thing seems to girls buy those international brands, not much, buy a high-end product, put it in your pocket, can also add a bit of vanity." If our domestic brands want to open up the market, let's have a price war first. ”

"Men's facial cleanser, this is okay, or a care set, 230, we men are bitter, at this price, daughter-in-law can buy it, no matter more, it is estimated that everyone is shy in their pockets."

"This high-end set, 2680 yuan, 2200, conditional buying, you don't have to buy it if you think it's expensive, since it's a brand sale, all goods must be available, you can buy what you need, you don't need it, these few minutes, go to the toilet or brush up on my previous short video, see how your male god has evolved to today."

The vomiting expression on the screen and the speed of swiping the screen make people think that everyone is interacting with Wu Wei, but when you click on the store of the slow sound store in the live broadcast room, it is a refresh, it is at least a four-digit increase in sales.

…………

Yanjing, Susu Studio.

Su Su and her apprentices were sitting in the conference room, watching Wu Wei's live broadcast, at this point, Su Su smiled: "You don't need to learn this, Buddhism sells goods, it is estimated that there are few people, even if those big stars in reality come over, it will not work, fans and tourists will not buy it." ”

"Master, why ...... then?"

Su Su understood what the apprentice was asking, and explained directly: "Because he is Wu Wei, he is the maker of the topic, and at the same time, he has also set an example for all of us to become a big star with a grassroots counterattack, and his talents are continuous, and he can always bring enough surprises to everyone." See, the injury on the face is indeed an accident during practice, and it is true that you signed a contract and had to broadcast live like this, but do you know the benefits of such a live broadcast? ”

Seeing everyone shaking their heads, Su Su continued: "The promotion of the new film has saved a lot of publicity costs, using Wu Wei, six million to find him to act, and also sending you the popularity of the publicity period before and after, who in the crew will talk about Wu Wei, a traffic star, with a bad attitude?" In him, the word traffic is praise. ”

………………

The cosmetics headquarters, in the large conference room.

A group of high-level executives who were dissatisfied with Wu Wei's wildness before, at this moment, are more concerned about the data, and take out 30 million to invite an artist to sell cosmetics on the Internet, is it okay?

Now, the latter word can be removed.

In two hours, the sales exceeded 500 million, and this number is still rising at an accelerated pace, and the 1.2 billion in the last game no longer seems to be an insurmountable mountain.

The profit of cosmetics can never be talked about losing money. Wu Wei's domineering self-assertion before, of course, made the people in this conference room indignant, angry only that we spent money to find a disobedient person, at the professional level Wu Wei did not 'talk nonsense', the price he shouted did not smash the market, but also on the original basis, a certain amount of attractive floating.

This floating price can impress customers, and it is indeed impossible to buy it in the market, and the price will not be smashed too hard, destroying the current brand's distribution in domestic counter stores.

The previous bad impression was left in my heart, and in the face of the current good situation, anyone would regard Wu Wei as a value-for-money existence.

"Inform Vice President Zhou to find a way to sign an endorsement contract with Wu Wei and let him become the product spokesperson on our network, such a special sale, we can do it once a quarter, or every time a new product is released, we can do such a special sale."

"I personally told him ......" It seems that the meaning of the assistant's existence is not great, the big boss personally took the mobile phone and instructed there: "Lao Zhou, find a way to sign a contract with Wu Wei, we must take him down at all costs, with him, we don't need to bow our heads anymore in the face of all channels, with him selling goods to us in a month, all items can be placed in the online container for sale." ”

"Got it."

For this sale, not only did I go to a team to cooperate with Wu Wei, but Vice President Zhou personally led the team, brought some people, and borrowed some people from partners in Xiangjiang.

Some things can be very simple, but there are always people who make them complicated, just an artist, isn't it just a little famous? There are too many more direct and effective moves to make it happen.

………………

Wu Wei took the product, watched, and introduced, so that all the visitors in the live broadcast room could hear it.

Ingredients, dates, capacity, all data are transparent, any small means you dare to move, immediately among the millions of people in the live broadcast room, someone will correct the error.

Because of Wu Wei's way, there were products that were found out in the live broadcast yesterday, a certain laundry detergent, familiar and well-known, and available in thousands of households, and it is the most common brand found and used by ordinary users in the market.

The big barrel sold in the supermarket is 3.5 kilograms, and a certain anchor brings goods, the packaging is large, many people have placed orders, it is indeed cheap, the price difference is one-third of the difference, the price difference of household products is enough to make more than ninety percent of people excited, this thing is stockpiled, you can use it sooner or later, and you are not afraid to buy more.

At the scene, many people placed orders, and suddenly there were questions on the public screen, and I watched Wu Wei's live broadcast, and I asked the customer service of the small store at that time, and they first saw the laundry detergent capacity logo displayed on the packaging in the picture, although it was a little blurry, but it can be confirmed that it is definitely not 3.5 kg.

The answer of the customer service was ambiguous, and the real data was not given until the continuous questioning, after all, I also saw the thousands of data counted by the staff around me, and I didn't have time to waste it on one person, so I told it, and to be honest, it was better than deception.

A barrel, 2.45 kg, the same big barrel, the same packaging, the weight of the products loaded in it is different, and there are slight differences in the details, but no matter how you look at it, this is a brand of things, not counterfeit, but a batch of specially produced goods, which can be understood as special goods or supporting gifts in the manufacturer.

The large discount in the live broadcast room, and then the gift of medium barrels and small barrels, it feels like I spent the price of two or three barrels, and I bought eight barrels of laundry detergent of different sizes and made a lot of money.

It wasn't until this tourist found out that he was tired and typed in the live broadcast room, and many people asked or carefully observed the photos in the store after seeing it, that they realized that we had fallen into a trap of obstacles.

Many people began to prepare to click to return, the anchor did not understand after saying a few soft words, and his attitude hardened again, and said bluntly: "You say the weight is wrong, then you see, how heavy my box is, this is just a marketing method, I didn't lie to everyone, it's just a cheap sale." ”

The means are powerful.

The total price and total capacity are not higher than the purchase price of the supermarket, which also blocked the mouth of the people, when the manufacturer was designing, several people cursed Wu Wei, you kid pet fans, you have to drag us all in.

The price setting is prepared for after-sales, and some people will calculate, calculate, and forget if they feel that they have not suffered a loss.

The difference between the ex-factory price and the terminal retail price, as well as the circulation of funds and raw materials brought by large-scale shipments, is not a star and a half.

Usually produce goods, after the paving, the terminal sales also take time, but now it is directly delivered to the customer, ordinary families, who has nothing to do at home to buy several barrels of laundry detergent? Now it is equivalent to the manufacturer produced and sold directly to the customer, and the customer's home has piled up a large number of goods, but the money is circulating in the hands of the manufacturer.

………………

Wu Wei introduced the product, completely in accordance with his own style, unhurried, first to find fault with the goods in front of him, after the introduction, everyone according to their mood to buy, ten minutes later, to the next product, the front of the product is not off the shelves, at any time you want to buy it.

If I want to see my sales introduction, I won't repeat the introduction, and I will read the sales words as quickly as a broken mouth in the live broadcast room, which is not my style. You can look for it, in the short video, there will be a large number of videos of my live broadcast, and you can find the video of my introduction to the product anytime and anywhere.

Another six-hour live broadcast, with sales exceeding 1.5 billion, the founder will always create records waiting for others to break them.

There were already staff members in the live broadcast room who reminded me to celebrate, but Wu Wei seemed very indifferent, just live up to the remuneration given to me by others, and the rest was all product promotion that came with me selling goods.

There is no need to pay for publicity and advertising, but you can get very good publicity results, the form of online sales, after Wu Wei's two official live broadcasts, and other sporadic anchors are also successful examples, the network market has opened, and various brands have opened the online sale sales model.

That night, more than a dozen popular artists and dozens of head anchors of major live entertainment websites all received invitations from various brands, either by video conference, or by appointment to meet the next day.

The special sale of each household is in full swing.

"I won't eat anymore, my image is not easy to go out, I have to practice, this cooperation is pleasant, I hope there will be opportunities for cooperation in the future."

Wu Wei refused the invitation of the vice president of the brand, Zhou, this kind of dinner is embarrassing in addition to being embarrassed, he is not short of money, and he doesn't have to deliberately keep in touch with the other party, just find an excuse to refuse.

"Mr. Wu Wei, it's just a meal, there's no need to refuse, we still want to cooperate with you often in the future, can you talk? The board of directors called me, hoping that we can cooperate for a long time and give us a spokesperson, the conditions are up to you, the nine-figure endorsement contract is only a one-year ......"

Vice President Zhou is full of confidence, who would have trouble with money, he didn't think that Wu Wei would refuse, just waiting for the other party to negotiate conditions.

According to this price, the other party will definitely talk about only one, nothing more than the number of years, such a high endorsement fee, we only pay for one year, they will definitely have to sign a few more years, if they can put forward conditions to negotiate, we will have more room for operation.

"No need."

Wu Wei refused with a smile, nodded, turned around and walked out, without any hesitation.