137 Is the commercial value greater than the competitive value?
When Ye Yifeng came to Wolfsburg, he first visited the famous Motor City here, and then finished filming the endorsement advertisement on the same day.
His new home in Wolfsburg is not far from the Motor City, and Tang Mo has to clean up the house during the day and teach Ye Yifeng German at night.
The fast pace of life makes it impossible for either of them to take a break and take a good look at this small town in northern Germany.
When the World Cup ended, Wolfsburg's preparations for the new season began at the same time.
Although some of the players participating in the World Cup are still on holiday, the vast majority of the players have already returned to training.
Ye Yifeng soon made his first friend in Wolfsburg.
Belgian defender Júnior Maranda, who turned 20 eight weeks later.
The opponent has strong genes of black players, and his excellent physical fitness also makes him an option for Wolfsburg to invest in the future.
As the captain of the Belgium Under-21 national team, Júnior Maranda was part of a resurgence of the European Red Devils with the likes of Eden Hazard, Romelu Lukaku, Witsel and Kevin De Bruyne, but as a rising star, he was expected to be in Russia four years later.
Júnior Maranda and Ye Yifeng confronted each other on the court, he was surprised by Ye Yifeng's confrontation as a yellow race, while Ye Yifeng liked the other party's attitude, so that he didn't seem to lose his temper when he couldn't take advantage, as if Ye Yifeng should have been born to be bullied.
Ye Yifeng's style of play in training is not fancy, but he also works hard to hone new skills.
For example, on the basis of his past confrontation with the card position, he added the skill of heavy shoulders and fake swing forward.
If he can confuse his opponent, then his passing will not need to fight, but if he can interfere with the opponent's rhythm, it will also help his success rate of passing.
Apparently, Maranda was used by him as a tool man to hone his skills.
Just entering mid-July, James Rodriguez's move to Real Madrid caused a sensation in European football.
Monaco first spent money to collect the championship, and then sold people to earn interest, and the operation in the past two years does not seem to make a lot of money, but the team has gone from the second division to the height of the top league championship.
Monaco is a thing of the past for Ye Yifeng, and former teammates will also interact with each other on social media, but it is very difficult to have any more contacts in life.
The last Wolfsburg player to return was the heart of the midfield, Kevin De Bruyne.
Ye Yifeng basically figured out the situation in the Wolfsburg team.
It may be hard to believe for most of the new generation of Bundesliga fans that Wolfsburg has survived in Germany's top flight for less than 20 years.
Before 1997, Wolfsburg had not been on the top flight stage for 30 years.
But when they stepped on the top stage, the club flourished, and in the first decade of the 21st century, not counting the investment in the new stadium of the Volkswagen Arena, the total net investment in the transfer market in the past ten years was close to 100 million euros, an average of 10 million euros per year, rational and patient.
They also won the club's first top-flight title in 2009.
Wolfsburg has followed the trend, everything in European football is going up, and the team's investment has increased accordingly, and the net investment in the transfer market in the last four years has reached 100 million euros.
Although there are no big stars, the overall strength of the team is firmly at the top of the Bundesliga.
At the same time, the combination is very reasonable, and basically there are corresponding substitutes for each position.
The main goalkeeper Benaglio, substitute Glenn.
Vielinenia, Naldo, Knoch, Ricardo Rodriguez are the undisputed main defensive line in the back line, with Sebastian Jung, Tim Klose, Schaefer and other players playing as substitutes in different positions.
Among the midfielders, De Bruyne and Gustavo, Caligiuri are the main players, Arnold and Giravogui, the two will bring a certain amount of competitive pressure to the main players.
Aaron Hunter, Traesch, Júnior Maranda were substitute rotations.
Although there are many people in the front line, there are not many players who can absolutely win the main team.
If Olic hadn't been nearly 35 years old, he would have been able to lock in a regular position, but the team's forward line is a bit chaotic right now.
Bas Dost is recovering from an injury and is confident that De Bentner has never proved himself with goalscoring efficiency, and Perisic is competitive, but whether there is a concrete performance is still questionable.
Ye Yifeng joined Wolfsburg for 30 million euros.
The whole world knows that Wolfsburg is buying at a premium, and if the rational German wants to give Ye Yifeng a transfer value, it will not exceed 20 million euros, and the higher value must be the commercial value.
However, Wolfsburg can really monetize commercial value.
As the top scorer in Ligue 1, Ye Yifeng's joining is still attracting the attention and expectation of the German media.
But while the team was training, Ye Yifeng seemed to feel isolated.
De Bruyne has returned to the team and it is clear that there is a small team, and his team-mates are more willing to communicate around him, talking and laughing on weekdays.
Ye Yifeng seems to be uncared for.
Fortunately, Ye Yifeng did not have the idea that everyone had to revolve around him.
Even if everyone doesn't take him seriously, they don't think there's anything wrong with it.
At this time, he was already the first person in China's sports traffic, and after the World Cup, Ye Yifeng almost swiped the screen in China's advertising industry, and various classic advertising words began to brainwash the audience.
Men's Face Wash: As long as I want, what can't?
Endorsement watches: Time exists because of me.
Endorsement airline: clear sky, create a freehand world!
Endorsement Travel Agency APP: Hey, where the hell are you?
Hennessy: For me, the past is unremarkable, but the future is colorful.
Endorsement Express: All the way to achieve the trust.
......
Ye Yifeng has become the face of the Chinese buzzword of 2014.
Even many people who never cared about football are curiously asking: Who is this person? How can I see his ads everywhere?
But this is limited to Chinese mainland.
Wolfsburg did receive sponsorship from three Chinese companies, which made up for part of the premium they paid for bringing in Ye Yifeng.
But in Germany, no fan cares about Ye Yifeng's commercial value and how much commercial benefit he can bring to Wolfsburg.
The only thing Wolfsburg fans care about most is whether Ye Yifeng can become a striker that the team can rely on!
They had relied on Olich before, but Olich was too old.
Who can carry the burden up front?
Is it Ye Yifeng or Perisic?
Or Dost or Confident Debentner?
Nobody knows.
When the warm-up games came, Wolfsburg were average, perhaps because De Bruyne was not able to play, and the team's overall performance was rather chaotic.
Ye Yifeng gained more time in the game, his own performance was somewhat restrained, and he mainly cooperated with his teammates, and did not show many distinctive characteristics.
Dieter Black & Gold doesn't really have much idea about the team, because the basic big framework is basically determined.
On the front line, Ye Yifeng is already absolutely occupying a main position, and now it depends on who his partner is.
This is where the embarrassment of being Wolfsburg manager comes in.
Ye Yifeng is, in a sense, above the authority of the head coach.
His position is absolutely secure.
If Dieter Black Gold didn't have this level of awareness, he would never be the manager of this club.
But who partners with Ye Yifeng, and how the forward system should be structured, this is what the head coach should think about.
Tang Mo cleaned up his new home in Wolfsburg and built a stargazing room where you can see the stars through the skylight.
It's really looking at the stars with an astronomical telescope.
Ye Yifeng can lie on the bed and hug her to look at the stars through the astronomical telescope and enjoy the wonders of the universe together.
Although there have been scandals in China, Ye Yifeng is really not interested in those female stars, some are too hypocritical, some are too contrived, but they are not as straightforward as Tang Mo, what do you want to do, then create conditions to do it directly!
Carrying the burden of idols and not letting go of it, but playing tricks that want to catch and indulge, Ye Yifeng doesn't eat this set.
Besides, Ye Yifeng would be moved by Tang Hong's ingenuity from time to time, just like this stargazing room, Ye Yifeng himself probably never imagined that life could be like this, but Tang Mo never asked him if he had such an interest, all of them were built, and then lay in the crook of his arm, and together they could see the stars more clearly at night.
It not only broadens their horizons, but also has their own romance.
The opening match of the new Bundesliga season is just around the corner.
Wolfsburg faced a hellish challenge in the first game, visiting the Allianz Arena to challenge the defending champion Bayern Munich!
At the pre-match preparation meeting, Ye Yifeng felt Dieter Black Gold's jealousy of Bayern Munich.
Wolfsburg's starting formation 451.
Single striker: Ye Yifeng!
This gave the defending champions, the German squad a face.
Wolfsburg is afraid of Bayern Munich, don't talk about the whole Bundesliga, I'm afraid that there are few teams in Europe who dare not to pestle Bayern Munich.
Bayern Munich got Lewandowski this summer and the strength has improved again.
Guardiola's remarks before the game made Ye Yifeng's fans very unhappy!
The commercial value is greater than the competitive value!
This is Pep Guardiola's assessment of Wolfsburg's 30 million euros to bring in Ye Yifeng.
Since Lewandowski joined Bayern Munich on a free transfer, Ye Yifeng's transfer value of 30 million euros became the transfer target of the Bundesliga in the summer of 2014!
No other player joins the Bundesliga team for a higher value than Ye Yifeng!
You must know that Bayern Munich sold the World Cup champion Germany's main Kroos for only 30 million euros.
Ye Yifeng was eating breakfast at home on the morning of the match day, and his expression was a little unpleasant.
In fact, there are some things that are best known by heart.
It is difficult to accept that you have to tear your face and say the reality, and say it so bluntly and obviously demeaning.
If Ye Yifeng hadn't begged Wolfsburg to pay the money, he wouldn't have been able to influence the Monaco club's decision-making.
For Ye Yifeng, who was praised by fans and media in Monaco last season, Guardiola's words did stimulate his heart.
What did he do wrong?
Nothing was done wrong!