When the plane began to take off, Ye Yifeng was lying on the small double bed and was about to watch a movie, but found that Tang Mo had a worried expression.

"What's wrong? Coming to the Great Aunt? ”

Tang Mo turned his head to look at him and told Ye Yifeng what happened.

In the past two years, Nike has been among the brands endorsed by Ye Yifeng.

Although Adidas has always wanted to poach him, he has never succeeded.

Yesterday, Nike officially sent a warning letter to Wasserman, because Wasserman is Ye Yifeng's agent.

The reason is that Ye Yifeng's personal brand has changed from making trendy casual wear and men's shoes to sports clothing and sneakers in the sports category in the past week.

In this case, the brand will turn a blind eye.

But Ye Yifeng has gone from a trendy brand to a sports brand, and he has reached the verge of default.

For example, there will be exclusivity clauses in the signed endorsement contract of a clothing brand, simply put, if you sign Nike, you can no longer endorse Adidas, Puma and other brands in the same industry.

But there are also grade subdivision differences.

For example, Ye Yifeng also endorses high-end men's clothing brands.

Top luxury, high luxury, light luxury, high street, fashion, sports, etc. all have different audiences.

Only "clothing", Ye Yifeng's endorsement has already occupied the seat on his body.

In other words, it is impossible for more clothing brand sponsors to ask him to endorse, unless it is a replacement of the same grade.

In fact, Nike's contract for Ye Yifeng is very lucrative.

This year, Nike signed a contract with Cristiano Ronaldo, reaching a sky-high price of more than 15 million euros per year.

From Ye Yifeng signed in 2014 to this year, his endorsement fee has risen to 8 million euros per year.

There are also plans to increase his contract to 10 million euros next summer, and there are voices to sign him on a lifetime contract.

In the past, Adidas was more influential in football, and Nike was more influential in basketball.

But in recent years, Nike has been catching up in football, and more than half of the world's 100 most valuable stars are wearing Nike shoes, followed by Adidas, and then Puma and other brands.

Because of this, the conditions given when signing Ye Yifeng were higher than those of other companies, and of course, Wasserman's contribution to it was indispensable.

But Nike knows very well that Ye Yifeng does not have Ronaldo's global influence, and his main market influence is in China.

But now Ye Yifeng's personal brand and Nike's products are clearly in conflict.

It's almost head-to-head competition.

This warning letter is a warning to Ye Yifeng not to personally go into battle to promote his personal brand products.

This includes but is not limited to his promotional image in his personal brand store.

Otherwise, he faces a breach of contract lawsuit.

The reason why Nike is doing so hard is that they have obtained the financial report of Ye Yifeng's personal brand.

The profit in the fourth quarter of the year is about 40 million yuan.

This is completely inferior to the endorsement fee they gave Ye Yifeng.

Tang Mo can't weigh the interests between the two now.

After hearing this, Ye Yifeng said to her: "Can I terminate the contract with Nike?" ”

Tang Mo already knew Ye Yifeng very well, but he was still shocked by his words at this moment.

You're tougher than Nike!

She shook her head and said, "It's better not to, wait until the contract expires next summer and not renew it."

But, is it necessary? There will be a lot to lose. ”

Ye Yifeng touched her smooth and soft hand and smiled: "It's okay, I don't like to be choked by the neck." ”

Tang Mo looked at his bright eyes and instantly understood his thoughts.

Although Ye Yifeng is a hands-off shopkeeper, Tang Mo's hard work in the past two years is naturally remembered in his eyes.

This is a time for him to draw a line with his personal brand in terms of image, and he may make more money from Nike in the next year or two, but his personal brand will develop very slowly.

In the past two years, it has been able to make a profit from 10 million a year to more than 30 million a year, which is a very terrifying growth rate.

Ye Yifeng has confidence in Tang Mo.

Confidence does not come from blind trust, but from the growth of income.

He also remembers Tang Mo telling him that once his personal brand can gain a place in the Chinese market, then the value of the company will be beyond imagination.

Tang Mo was moved in his heart, but he didn't say anything more.

If Nike thinks that 10 million euros a year can tie up Ye Yifeng, she will make Ye Yifeng's personal brand a market value of 100 billion!

Well, set a small goal first.

Listed within two years, hit the market value of 10 billion first!

After the small goal is completed, challenge the big goal.

Within five years, the market value of 50 billion will be impacted!

Before Ye Yifeng retired, the market value of 100 billion yuan!

......

Ye Yifeng has his own strong side in some things.

When he landed in Madrid, he first announced on his personal social platform that he would not renew his contract with Nike in the summer of 2017.

One stone stirs up a thousand waves!

From a contract perspective, he no longer promotes his personal brand until the contract expires.

But after this news came out, the Chinese market reacted the most violently.

After Chinese fans understand the reason why he did not renew his contract, many people will pay attention to his personal brand.

Nike continued to use Ye Yifeng to promote in the Chinese market, and at the same time sued Ye Yifeng for breach of contract!

Because Ye Yifeng has promoted his personal brand in the past year, and the news that he publicly announced that he will not renew his contract with Nike also hurt Nike.

On the day of Ye Yifeng's official announcement, Nike's stock price fell by 2%.

The decline was modest, but the market was the first to respond.

Because whether Ye Yifeng is poached by Adi next summer or signed by other brands, it will be very unfavorable to Nike in the Chinese market.

When the news of Nike's lawsuit against Ye Yifeng broke, Nike's stock price fell another 2%.

Because it's a lose-lose situation.

At the same time, Ye Yifeng's fans launched a boycott of Nike.

When Ye Yifeng is happily training for a new project in his new home in Madrid, he is like a child who has stepped into a playground.

Wider mountaineering treadmill.

There is a specially built artificial wave pool next to the swimming pool on the first floor of the villa, in which Ye Yifeng can swim against the waves, experience stronger resistance, and fly the waves.

There is also an outdoor small pool outside the villa, a wide lawn, Tang Mo bought a go-kart, and Ye Yifeng can race from the front yard to the back yard......

In the gym, Wasserman gave him a set of passing equipment that he really liked.

In a circular space with a diameter of 10 meters, the surrounding walls are inductive units every 1 meter.

When Ye Yifeng stands in the middle and starts training, a unit will be lit up on the surrounding wall, with a number that starts counting from milliseconds.

When Ye Yifeng kicked the ball at the light wall and hit it, the lights would turn off, and at the same time, I don't know which unit's wall would light up and start the timer, maybe on his side, maybe behind him.

Only when he hits the ball with a kick against a lit wall will he jump to the next one.

When he starts training, he can barely distract for a second, pass, stop the ball on the rebounding ball, and watch the next lit unit, quickly adjust and pass the ball over, repeating the cycle.

This will improve his footwork and accuracy with the ball, as well as develop the habit of constantly observing his surroundings.

If you start to be fast and make mistakes, the lights won't turn off when the walls are lit up, and the timing is going on.

As he got his senses, he trained faster and faster, trying to narrow down the average pass time to an accurate wall to less than three seconds as much as possible.

He has also set himself the goal of reducing the average pass time to less than two seconds in this training session by the end of the season, while keeping his pass 100% complete!

Surrounded by lawsuits, Wasserman will help him get it out.

He doesn't even need to come forward.

The worst possible outcome is to lose money.

The best outcome is nothing.

The general result is not to lose money and terminate the contract early.

The European media attacked Ye Yifeng, believing that he did not respect the spirit of the contract.

Ye Yifeng himself does not read the report.

But Tang Mo fought back against media reports on social platforms.

The European media is a bunch of blind dogs.

Nike's top brand Cristiano Ronaldo still has a personal brand, and the promotional video released every year shows off his dance steps in person, plus he goes to the physical store to host the event in person.

Nike doesn't even dare to put a fart!

When it was Ye Yifeng's turn, he thought he could handle it, and he also issued a warning letter on the line.

If you don't compete with the international market, you will definitely not be merciful how much you can grab back the Chinese market!

Wait and see.

In the eyes of the outside world, Ye Yifeng is in the whirlpool of public opinion, but he himself is not disturbed, because things do not need him to come forward.

Fight the lawsuit, Wasserman goes.

No one on social platforms besieged him, but the media slammed him in their reports.

Whether to fight back depends on Tang Mo's mood, Ye Yifeng doesn't care.

In view of Ye Yifeng's participation in the FIFA matchday, Simeone put Ye Yifeng on the bench in the third round of La Liga's away game against Celta.

Ye Yifeng was a little depressed, he actually wanted to play and mix time to open the external brush prize pool.

However, since Simeone is protective of him, of course, he is not good at making unreasonable demands.

Celta, who finished sixth last season, started the season with a stretch.

First lost to promoted Maleganes, and then was educated by Real Madrid, and two consecutive defeats fell into the relegation zone at the beginning of the league.

Playing defending champions Atletico Madrid at home, panicked.

On Atletico Madrid's side, except for Ye Yifeng, there are no other reservations.

Gameiro and Antoine Griezmann form a double striker, Carrasco and Koke on the left and right, and Saul and Gabi in the middle.

The midfield configuration is back to the usual style of play of the past few years.

But the effect is mediocre.

The same happened when Ye Yifeng and Gameiro did not call, and it happened between him and Griezmann.

Atletico Madrid had a slight advantage on the field, but the quality of the attack was not flattering.

There is no creativity, and it is clear that it is a tough guy style of play advanced by sappers.

When the two teams shook hands in the first half, Simeone asked Ye Yifeng to stay on the field to warm up.

Before the start of the second half, Ye Yifeng was ready to come on as a substitute.

He is going to replace Gameiro.

The home team fans at the scene erupted in boos, and at the same time, very close to Ye Yifeng, Celta fans shouted a name to him.

Ronaldo!

It should refer to Cristiano Ronaldo.

Ye Yifeng feels that these Spanish fans are really fickle!

Last season you shouted Messi to me, this season you call me Cristiano Ronaldo.

Is it time to shout Neymar next season?

Neuropathy!

UEFA Season Awards, he lost, not just to Cristiano Ronaldo.

But he won both the Champions League and the league last season!

Not angry at all.

On the contrary, the confidence is bursting!