The first price of 'J' is 130 million, and the second price is 120 million. As soon as this price was announced, the entire venue was in an uproar.

Before the auction began, various rune platforms had invited professionals to evaluate these magic weapons. According to the performance parameters and positioning of each magic weapon, the ideal price of these magic weapons auctioned today is announced on various platforms.

According to expert predictions, according to the normal auction, the highest price of 'J' is only 95 million, and now there are people who report 130 million, and the second price is 120 million.

According to the rules of the second price sealed auction, 'J' sold for a terrifying 120 million.

According to the parameters, the performance parameters of 'S' and 'K' are superior to those of 'J', but the price of the latter is higher than that of the former.

"I now kind of admire the people who planned this auction, cleverly used people's hearts and minds to make tens of millions of dollars out of thin air. The moment the silver fox saw the transaction price, his heart was also full of sighs.

Yi Piaoling smiled faintly, did not speak, just quietly looked at the auction venue.

It was the head of a wealthy family who won the magic weapon, and at this time he was expressionless, not knowing whether he was happy or worried. After receiving the magic weapon from Miss Manners and handing over the money card, the head of the family just glanced coldly at a gorgeously dressed middle-aged man not far from him.

The auction continued, and after the first auction, many people came to their senses and fell silent. The next auction was also spent in silence. But in the silence, there is an invisible strife.

If you want to get the magic weapon, you have to guess the price of others, and you must ensure that you are the person with the highest bid to get the magic weapon.

Even so, the highest price of the second magic weapon is 100 million and 5 million, and if paid according to the second price, it is also 100 million real coins.

There were thousands of people on the field, even if most of them came to see the excitement, but there were hundreds of people quoting for each magic weapon. If you want to get the magic weapon in the quotation of hundreds of people, you must give an absolutely high price.

However, the cultivator's thirst for Dharma weapons is greater than anything else.

Many cultivators do not hesitate to spend a lot of money, just to get the magic weapon that suits them. Therefore, the transaction price is much higher than the expert estimate.

As the auction progressed, that invisible battle intensified. There are fewer and fewer magic weapons in the alphabet series, and no one knows if there will be such a magic weapon with good performance in the future.

Some cultivators who were lacking the magic weapon were already red-eyed at the moment for a double reason.

Money is gone, you can make money, and if you miss the magic weapon, you really miss it.

After thinking of this truth, many cultivators quoted the maximum price they could afford. Every time the price was quoted, the voices of surprise on the field were higher and higher.

Even at the time of the 'E' magic weapon, someone bid 200 million, the second price was 120 million, although the payment price was 120 million, but the 200 million offer really shocked the people who watched this auction.

"Mr. Ye Bing, the average transaction price of Allure Auction this auction is obviously more than 100 million, can you analyze what is going on?" The host who watched the live broadcast of the auction on the Federal Rune Shadow Platform couldn't help but ask the commentator next to him.

"This auction is a second price sealed auction, and the most appropriate way for bidders to quote is to quote their own psychological price.

In any form of auction, the bidder's offer must be based on his or her psychological assessment of the lot.

However, this valuation is the subjective perception of the bidder, and the true value of the lot is uncertain.

As a result, the bidder wins the bid, but the valuation is so high that it pays more than the true value of the lot. After winning the lot, the profit obtained is lower than the normal profit, or even the return is negative. This situation is known as the 'winner's curse'.

In fact, man is rational, but human rationality is limited. Therefore, there are often irrational bidding offers at auctions. The reason for the winner's curse stems from a cognitive illusion, and bidders are constantly positively stimulated by rising prices.

There are only a limited number of magic weapons left in the alphabet series, and in the auction, cultivators must bid as high as possible in order to get the magic weapons, and competitors will also try to increase their own bids, and so on, so as to promote the bids to continue to increase. This is a sign that they have fallen into the 'winner's curse'.

Now the whole auction house is in a frenzy, there are fewer and fewer magic weapons, and bidders have little reason left in order to get the magic weapons.

Bidders bid for their own use, not for resale to others. In these auctions, each bidder's own estimate is given, and how much he is willing to bid depends only on his own preference.

In order to obtain the magic weapon, cultivators will all think of paying a high price and defeating the opponent to get the magic weapon. So as the magic weapon slowly decreases, the auction price will also become higher. If possible, they will change the auction again in the last few pieces. Mr. Ye Bing said confidently.

The auction hall did not know that the situation on their field was vividly analyzed by the experts who watched the live broadcast.

The auction on the field continued, and in the blink of an eye, seven of the ten magic weapons had been auctioned, and only the last three 'A'''B'C' remained. Among the many magic weapons, these three magic weapons are also the three that have received the most attention.

In Yan Poyun's advertisement, especially the terrifying power of 'A', everyone was impressed. Many people dream of getting this super four-star magic weapon.

"There are only three pieces left in the alphabet series, and now it's time to change the way the auction is conducted. The following three magic weapons will be auctioned by bidding. The first is 'C', no reserve price, no limit markup, and the auction begins. ”

After the 'D' trade, Vicky did not delay, and immediately had 'C' sent up, according to the pre-plan, while the iron was hot.

If you say that it will change, it will change, and the viewers who broadcast it, especially those who watched the broadcast on the Federal Rune Shadow platform, were in an uproar. Unexpectedly, it was exactly the same as Ye Bing's analysis, and the 'Allure Auction' really changed the auction method.

In just one minute, the ratings of the Federal Rune Shadow Platform rose all the way, quickly breaking the original record, and achieving the highest point in the history of the ratings of the Federal Rune Shadow Platform since its establishment.

Many people attend auctions or watch auctions, never thinking that there is so much advanced knowledge in them. After an analysis by experts, everyone suddenly realized, and had to sigh that Allure Auction Company's control of people's psychology has reached this point.

Everything is in the planner's plan. The psychological state of thousands of people in the entire auction hall is guided at once, and this kind of person is terrifying. As the president of Allure Auction Company, Luo Chengcheng, others' definition of her business genius has changed again, this is simply a business genius.

"Mr. Ye Bing, why do you speculate that they changed the auction method? Also, why will the profits be higher after changing the auction method?" the host asked curiously.

All the viewers who looked at the Federation Rune Shadow Platform stretched their necks and waited for Ye Bing's answer. (To be continued.) )