Ten minutes later, Zhuo Yifan, who had a blue nose and swollen face, was thrown out of the small courtyard.

There were countless footprints on his suit, and there was a hole in the cuffs, and the expensive white suit was unwanted.

His hair was also messy, and his oily head, which had always been meticulous, was now messy like a chicken nest.

Zhuo Yifan got up from the ground, casually wiped his nosebleed with his sleeve, glanced at the small courtyard where the gate was closed again, and staggered into the distance.

He washed his head and face in front of a communal tap in the village.

Then he threw away his suit, revealing a neat white shirt underneath.

He ran out of the village, stopped a taxi on the side of the road, and under the surprised gaze of the taxi driver, he got into the car and directly stuffed the driver with a hundred-yuan bill.

"Don't ask anything, find me a hotel! The grade is higher! ”

As soon as the driver saw that kind of ticket, he turned around without saying a word, and it was a foot on the accelerator.

The taxi roared out, and Zhuo Yifan felt a little more relaxed at this time.

He collapsed in the back seat of the taxi, and only then did he feel the pain in his flesh.

Zhuo Yifan bared his teeth for a while, and his thoughts finally became clear.

He looked out the window and sighed a little sadly.

The company is afraid to go back.

Once he goes back, Mr. Su finds that he hasn't done anything, and his position in the company will definitely not be kept......

You have to find a way to keep your seat......

Find a place to stay outside first......

Bai Zhan......

This wave, you win......

But, I, Zhuo Yifan, haven't lost yet!

……

Just when Zhuo Yifan didn't dare to go back to the company or the apartment that the company rented for him, he was looking for a hotel outside.

The seventeenth workshop of the garment factory, in a small conference room.

Bai Zhan took out a few copies of the plan printed in advance and handed it to all the cadres in the two workshops, as well as Hou Xiaolin.

"The first half of this document is an optimization of my pants - I adjusted some local fabrics and processes, and there is no difference in appearance, but the cost can be reduced by about two dollars."

There are no surprises among the cadres - after a piece of clothing is on the market, if the market performs well, it is an old routine to save costs in subsequent production.

Bai Zhan has a conscience, he will not make his clothes ugly or of poor quality in order to save costs, but some details have been adjusted.

Some black-hearted clothing companies will even change some inferior materials in subsequent versions, making the quality of clothes very poor.

Seeing that everyone didn't react, Bai Zhan said to Li Duoduo: "When our new goods come out, take the initiative to inform the dealers that we want to reduce the price, and suggest that they also take the initiative to reduce the price, leave the profit margin to the market, and strive to sell more goods." ”

Li Duoduo nodded.

Bai Zhan flipped through the plan in his hand: "The second part of this document is a publicity plan, everyone will take a look at it - I plan to put a wave of advertisements in the major media in our province, and optimize the story of Whitejan and my cool 'four teenagers'." ”

At this time, the cadres all showed surprised expressions.

My cool pants, since the beginning of the listing, have never done any publicity, at this time, actually want to advertise?

Rare!

The cadres all bowed their heads and carefully looked at the plan in their hands.

"Huh? Such a large scale of publicity and promotion? A girl from the sixteenth workshop exclaimed, "This kind of publicity will cost a lot of money, right?" ”

Another girl was also surprised: "Yes, the scale of this publicity, I feel that it is almost the same as the heyday of Sunshine Clothing......

Even Liu Dongmei disagreed: "Director Bai, although you are the leader, I also have to say this: It is not right for you to advertise like this." ”

Li Duoduo nodded: "Yes, Director Bai, this is beyond the optimal advertising ratio." ”

In the apparel industry, there is a saying of "optimal placement ratio" when advertising.

This means that beyond this proportion of the scale of delivery, the conversion data of later sales will decline, resulting in worse and worse revenue from sales recovery.

In other words, after reaching a certain scale, more ads will not make sales better, but will only increase the overall cost.

Bai Zhan's scale of investment, in the eyes of these girls, is completely arbitrary.

Li Duoduo just wanted to continue to persuade, but Bai Zhan knocked on the table: "I have already decided on this launch, you don't have to worry about this, just implement it as planned...... Meeting. ”

Seeing that Bai Zhan had made up her mind, the girls had no choice but to get up and leave the conference room.

Only Li Duoduo and Han Yue were left.

Bai Zhan smiled at the two deputy directors: "Do you think that I am acting rashly when I advertise like this?" ”

Han Yue hesitated.

Li Duoduo nodded directly: "That's right, I think advertising like this is completely burning money...... Although the bulk of the profit belongs to Director Bai, you can't waste money so much! ”

Bai Zhan smiled: "My purpose is really not to make money...... I'm going to drive the Su clan out of Xishan Province completely! ”

"Director Bai, then you're even more wrong." Li Duoduo frowned, "It doesn't make sense at all - we are manufacturers and businessmen, and this kind of work of working people and money, and killing everything is not what we should do." ”

"I agree with Duoduo." Han Yue's expression was gentle and agreed.

Bai Zhan's slender eyes bent and smiled: "Your idea is also right. But we have to look at this matter from a different angle...... Let me tell you a story. ”

Bai Zhan put his hands on the table: "Once upon a time, there was a village, and there was a sheep farmer in the village. One day, in his sheepfold, a wolf jumped into it and killed many sheep. ”

"The sheep farmers were very angry and beat the gongs and drums to scare the wolves away."

"Someone suggested that he chase him into the mountains and kill the wolf completely, but the sheep farmers felt that this kind of thing was too laborious and costly, so they did not do it."

"Then one night the wolf came again and killed all the sheep that were left of him."

After a pause, Bai Zhan looked at the two girls, smiled and asked, "You guys, do you understand this story?" ”

Both girls looked thoughtful.

"Director Bai, what do you mean is that Su's costume, it's that wolf...... If we don't drive them away completely, we will be like sheep farmers, and sooner or later we will be unlucky? Li Duoduo was thoughtful.

"Clever." Bai Zhan nodded, "Think about how they behave...... Isn't it as cunning as a wolf? ”

"I see." Li Duoduo nodded, and said, "I don't have any other questions." ”

"Good." Bai Zhan took out another plan and handed it to Li Duoduo, "This is an important move to defeat them, you take this plan back, take a good look at it, and if it's okay, start implementing it as soon as possible." ”

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