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Section 180 Advertising Charity Programs

Li Yan's plan is remarkable, including TV commercials and billboards for all subsidiaries of the company, bus spray painting, highways and large billboards in the city, which will definitely set off the largest advertising visual impact in the country.

Of course, having such a large ability to advertise is inseparable from strong economic strength, and if the energy group does not have so much idle funds, I am afraid that this plan will have to be shelved indefinitely.

That's what it says in the advertising plan.

First, the 11 channels of CCTV published advertisements for the energy group's main business, environmental protection oil, the Great Wall home appliance monopoly and Sino-Ocean Group, and the six-month broadcast time, involving CCTV 13 programs before and after, seven hit film and television dramas, with a total cost of 637 million yuan, inviting Hong Kong and Taiwan first-line stars to shoot several advertisements, and inviting the internationally famous football star Messi to shoot some advertisements for the energy group, costing 300 million yuan.

Second, the company's advertisements were broadcast on the evening programs of the 12 provincial satellite TV stations for a period of six months, costing 450 million yuan, and sponsoring the titles of seven programs, costing 97 million yuan.

Third, 50 programs with relatively high ratings were selected from hundreds of city-level television stations across the country to be inserted into advertisements, costing 100 million yuan.

Fourth, more than 30 films and television dramas that are being filmed or are about to be filmed by more than a dozen large film companies across the country are consulted to discuss advertising placement plans, which are expected to cost 200 million yuan, and after the hit, the required ratings will be reached, and each film will be sponsored by 2 million.

Fifth, more than 700 large billboards on both sides of more than 30 high-rise highways and first-class highways across the country will be purchased for one year, costing 218 million yuan.

Sixth, negotiations have been made with 170 bus companies across the country to print advertisements for energy groups and subsidiaries on tens of thousands of buses for a period of one year, costing 200 million yuan, and continuing to renew the contract after one year and halving it.

Looking at this advertising promotion plan, Li Cong really felt that his sister had made a lot of money this time, and the advertising fee alone cost more than 2 billion yuan, but just looking at these numbers, he also knew that if he really promoted it, it would be no problem to receive huge benefits.

"What's the matter, hundreds of clerks from the Propaganda Department have been running for more than two months to complete this plan, just waiting for your approval for us to start shooting advertisements next week, and the major TV stations have already reserved our scheduled schedule with us. Li Yan asked quietly after waiting for Li Cong to finish reading.

"Who is in charge of the plan? Give him a raise, I have long wanted such a publicity plan, but I didn't do it so carefully, sister, all the participants have an extra month's salary, the shooting location of the advertisement is in the factory, all departments will give the green light, the 1.2 billion people in the country must have at least 600 million people know about our energy group, by the way, the advertisement on the billboard does not need to be filmed, didn't it use the one I shook hands with Liu Yan before? I think that's good, this one doesn't need to be replaced, and the province is withdrawn and thinking about it in my heart. Li Cong's words in the front were high-sounding, but the voice in the back became quieter and quieter.

"Look at your little, I used to say that people can't do good things when they are rich, and you too, others don't know about me, you honestly tell me what's going on with this new Jiang Qinglan? And your Korean sister, I'm angry when I talk about it, it's not enough to have my sister, you still dare to recognize a sister outside." "Alas, how can I say that this sister is also a parent, and Li Cong really didn't know how to answer except for an embarrassed smile when asked about it.

"Sister, what am I doing, I can't explain it to you clearly, is there anything else? It's okay, I have to go back to Jinan to talk to the governor about something?" Li Cong hurriedly found something to stagger this question, after all, how embarrassing is it to say his own.

"Of course there is something, you just don't think about everything, as soon as our advertising plan is published, there will be several boring statistical centers to announce our cost, and then someone has to say that we take so much money to go out to advertise and don't do some good deeds, so quickly forget the charity foundation I told you just now?" Li Cong flipped through his hand, and sure enough, there was a charity plan under this plan, and this plan was even more powerful.

First, 100 Hope Primary Schools will be built in 11 provinces in the central and western regions, and 15,000 teachers will be recruited nationwide, with 1,200 students tentatively assigned to each primary school, at a cost of 700 million yuan.

Second, an indoor swimming pool will be built for each of the 21 key universities in the eastern part of the country, costing 600 million yuan.

Third, the Ministry of Civil Affairs of the People's Republic of China announced that 12 million people living in extreme poverty were given a basic subsidy of 60 yuan, costing 720 million yuan.

"For the time being, these three first, our group's funds can only be supported to this point, and the names of primary schools and swimming pools are named after the group, which can be regarded as advertising in disguise, as for the subsidies to the poor, we will also let the major TV stations, major newspapers track and report, in short, we will spend the least money to do the biggest thing, a total of 3.5 billion yuan you have to approve us for the completion of advertising plans and charity projects. Hearing that he could do so many things with a total of only 3.5 billion, Li Cong suddenly felt that this philanthropist was too easy to be, and this property was a drop in the bucket compared to his own property.

"Yes, there is also the problem of the school, the students and teachers must dress uniformly, the school does not charge students a penny, two sets of clothes for each season every year, two pairs of leather shoes and sneakers, in short, use the standards of this aristocratic school to arm these children for me, of course, the most important one is to print the big seal of the energy group on front of their clothes. "Li Cong is really a businessman, and he doesn't even let go of his children.

"You, it's more detailed than I thought, I thought I had everything in it, you were a vampire than me, but I don't think these children would care about this with us, don't boast about Haikou, if these 100 schools recruit all students, according to our establishment, it will be 120,000 primary school students, even if we order clothes directly from the manufacturer, it will be hundreds of millions of dollars a year, and do you think this school is just borrowing the reputation of a hope primary school, or is it a top school in a certain area?" Li Yan asked pointedly, this is basically the case in society now, some celebrities donated Hope Primary School was very popular at the beginning, but later the teachers who had no financial resources also left because of salary problems, and the guide zhì Hope Primary School was finally closed.

"Is there any explanation for this? Clothes and other things are done according to what I say, and this is only a few dollars, by the way, this money must be spent in a clear place, so that the people of the whole country know. "Li Cong's statement is a tyrant.

"Of course there is, if you mix it, let's all mix, there is no need to find those well-known teachers, and there is no need to care about the teaching quality of the school, that is, there is only hardware and no software, but you have to really do charity, the money spent by the school every year is probably not a small amount, teachers and principals, we had better find some more experienced ones to combine with some recent college graduates, but the cost should be doubled. Li Yan felt that she had to tell Li Cong about these things, both sisters and brothers were kind-hearted people, Li Yan wanted to do it for the better, but the issue of money had to be made clear to him, and it was not okay to be a sister and brother.

"You can't mix, you can't mix it in education, you can explain it, these 100 schools must be built with high standards, teachers are also looking for good ones, and excellent children must be cultivated." With Li Cong's words, Li Yan dared to do it, after all, now the group has a complete financial supervision system, and it can't be the same as before, the director is the president.

The two plans Li Cong went out after signing, and the employees outside the office knew that Li Cong cheered after signing, there are many rich bosses, but there are not enough kind-hearted people, and the reputation of the energy group is big, and he can go out and tell others that he is an employee of the energy group, in fact, the most ideal place for college students to work in the social survey is now the most ideal place for college students to cross the government civil servants with an absolute advantage.