Chapter 64 Tide Brand Preparation (2nd Update)
Even Chen Chen didn't expect these videos to be so popular.
In the next few days, the magical video of the "Four Heavenly Kings of the Selling World" spread all over the major short video platforms, blogs, and circles of friends, attracting countless people to compete for exemplary adaptations.
Even many people who don't play these things do so through their surroundings
friends, knowing that there are so many people, these four anchors of Chenya Culture immediately attracted countless fans.
This has also become another classic blogger transformation case of Chenya culture.
After that, Chen Chen watched the short video for a while, and saw that Jiang Ya had gradually calmed down, so he went back to the bedroom with her to take a nap.
Chen Chen has something to do in the afternoon, he planned to set up a trendy clothing brand and develop it with the help of the trend of live broadcasting.
So when Yang Wenchao called him to watch those videos yesterday morning, Chen Chen mentioned it to him to see if he could find one.
Originally, Chen Chen didn't have much hope, his real backhand was to find Bao Qian, who had worked with him before, and ask him to help find out if there was a suitable shoe and clothing factory.
Unexpectedly, yesterday afternoon, Yang Wenchao suddenly called and said that he had a college classmate and a shoe and clothing factory at home.
Located in Licheng, he recently planned to sell it as a whole, and asked Chen Chen if he was interested, and if so, he gave Chen Chen's phone number to the other party.
After that, Yang Wenchao's classmates called, and then Chen Chen inquired about the general situation of the shoe and clothing factory, and expressed his intention to buy.
Because the other party's intention to sell is also very strong, the two hit it off, and the other party came to Modu, and the two discussed the specific matters related to the acquisition in person.
They made an appointment to meet at four o'clock in the afternoon at the Lanting Restaurant.
The time soon came to two o'clock in the afternoon, and after Chen Chen woke up, he washed his face, sobered up, and stayed at home until more than three o'clock before going out.
After Chen Chen arrived at the Lanting Restaurant, he went directly to the reserved box.
When Chen Chen pushed the door in, he saw Yang Wenchao chatting with a strange man.
Yang Wenchao also came today, because he was the introducer, and Chen Chen also planned to wait for the completion of the acquisition to arrange a group of operation teams to be responsible for the operation of the entire brand.
After they saw Chen Chen, they hurriedly stood up and welcomed:
"Mr. Chen, come, please come in."
After Chen Chen came in, Yang Wenchao directly introduced:
"Ma Dong, this is my boss, Mr. Chen Chen."
"Mr. Chen, this is Ma Dong."
After Ma Dong heard this, he hurriedly stretched out his hand and said at the same time:
"Mr. Chen, hello."
Chen Chen shook his hand and said:
"Hello, Mr. Ma."
After the three of them sat down, they chatted casually and went straight to the topic.
Wu Dong said directly:
"Mr. Chen, our family is not very satisfied with the price you said on the phone, I hope you can raise the price a little."
Chen Chen smiled and said:
"Mr. Ma, isn't the price just to negotiate, can you talk about your conditions first?"
Ma Dong thought for a moment, and then said:
"Mr. Chen, I won't go around in circles with you, our bottom line is 60 million, including plants, equipment, land, workers, offline sales channels, etc., all packaged and sold to you.
You can rest assured that the wages of the workers will be paid off, and the factory will not have any debts. ”
As soon as Ma Dong's words came out, Chen Chen was immediately happy, and said directly:
"Mr. Ma, you are not authentic, I have also investigated the situation of your shoes and clothing factory, and your previous business was mainly to undertake OEM of some brands.
Although I also have a brand, and the business scope is okay, but with the increasing competitive pressure in the footwear and clothing market, the income of your part is getting lower and lower, and the profit of this part should be very small last year.
Originally, this was nothing, after all, most of your income is done on behalf of processing, but with the reform of China's footwear and clothing market this year, the profits of many footwear and clothing brands are decreasing.
In order to increase profits, these footwear and apparel companies plan to reduce the OEM fees for shoe and apparel factories.
As a result, your income is greatly reduced, and after deducting all aspects of costs and employees' salaries, you basically have nothing to earn.
If this goes on for a long time, it may even be impossible to make ends meet, I think this is also the reason why you plan to sell the shoe and clothing factory, as for the land you mentioned, I think the price in the suburbs of Licheng should be quite cheap now.
Moreover, there are not a few factories like yours in our country, and we have more than one choice, so to speak, we are helping you solve the mess by acquiring you, so Mr. Ma, discount. ”
After Chen Chen's call, Ma Dong was also a little embarrassed, because the situation of their factory was indeed as Chen Chen said, but embarrassed to be embarrassed, the money still had to be earned, so he said:
"Mr. Chen, your news is really well-informed, the situation in our factory is indeed like this, but the account is not calculated like this.
You must know that our factory has done OEM processing for several top domestic brands before, and even some foreign big brands, we often receive orders.
It can be said that the production line of our factory and the technology of workers, in the country to do the processing of this piece is definitely famous, we will sell them collectively to you, whether you take over, is to do the original independent brand, or continue to do processing, the quality of the product can be absolutely guaranteed.
And you just said that we are doing our own brand, although the profit is not much now, but we have our own design department and related R & D department, plus our factory's offline sales channels, 60 million is definitely a friendly price. ”
After Chen Chen listened, he continued to bargain:
"That's right, but Mr. Ma also has to look at the general environment, the overall market environment is not good now, after we take over, it's hard to say what the future will look like.
I admit that the quality of the production of shoes and clothing is good, otherwise we would not be sitting here, but the design department and R&D department of your factory, we know everything, I don't know.
As for offline sales channels, I'll be honest with you, we don't really need them, so Mr. Ma, give a reasonable price. ”
Then the two had another fight, Yang Wenchao also helped a lot, and finally Chen Chen spent 52 million to win this shoe and clothing factory, which was even lower than Chen Chen's bottom line, it seems that their situation is a little worse than Chen Chen expected.
But this has nothing to do with Chen Chen, at least Chen Chen is very happy, after Chen Chen received Yang Wenchao's news yesterday, he specially asked Bao Qian to check this shoe and clothing factory.
Chen Chen needs everything this shoe and clothing factory has, just like Ma Dong just said about their design department and R&D department, Chen Chen actually needs this very much, because Chen Chen plans to make a trendy brand, and the main audience is young people.
And the brand is in the middle and low range, and the technology content in the product is not very high, as long as the technology of ordinary shoes is not inferior.
As for high-tech products, they may not be considered until the brand grows bigger, and it is too early to talk about this.
Therefore, it is very convenient for Chen Chen to have an on-site department, as long as he is recruiting some reliable designers.
In addition to their factory's excellent technology and a large number of senior employees, land, etc., if it weren't for the current overall market environment, Chen Chen might not necessarily find such a factory, even if he could find it, the price would be much higher.