Then the two discussed this business issue for a while, Chen Xin couldn't stay any longer, Chen Chen didn't have anything fun here, and no one chatted with her, so he said directly:

"Dad, I'm going to find Mom."

Chen Chen nodded and said:

"Go ahead, stay safe, don't fall."

The finance department is not far away, Chen Xin often comes, and there are big people, so I don't worry about her getting lost.

After Chen Xin left, Chen Chen and Yang Wenchao continued the topic just now, and after explaining everything clearly, Chen Chen continued:

"Mr. Yang, I suddenly thought of an idea in the past two days, which is related to our live broadcast to bring goods, you can see if it is feasible."

When Yang Wenchao heard this, he suddenly became more energetic, and hurriedly said:

"Mr. Chen, you say."

You must know that Chen Chen's previous ideas were basically directly given to him in the form of documents, and they were rarely put forward.

But once it is put forward separately, it must be the kind of creativity with strong effects, such as Zhang Yayun, such as the Four Heavenly Kings, so Yang Wenchao is very curious.

When Chen Chen saw Yang Wenchao's reaction, he was immediately happy, and then slowly said:

"Aren't we going to carry out live broadcast after the live broadcast is over, I plan to hold an anchor celebration banquet, which can be regarded as a team building within our Chenya culture."

My tentative plan is that there will be a reward for meritorious deeds at that time, and the form of the celebration banquet I have tentatively planned to be live broadcast, and there will be a lucky draw, the prize content is relatively rich, and the first prize is very large.

The purpose of this is to start the reputation of our Chenya culture and maximize the impact of this live broadcast, and secondly, we can also continue this event to get a new top anchor for our Chenya culture.

If you think about it, the number of fans of our company's bloggers is very large, and if it is broadcast live, the number of people watching it must be a lot, and most of them are ordinary people.

At that time, our company has a chosen son who won the super prize at this celebration banquet, which will definitely attract a lot of attention.

If it's an anchor, it's even better, because as an anchor under our company, there must be some fan base, and you only need to operate a little bit to publicize and hype this thing, and you can attract huge traffic and public attention for the winners.

If it's a staff member, even if it's an amateur, we can take this opportunity to promote them, I think

Most people should not refuse this kind of overnight popularity.

Based on this thing, we can create a persona for them individually, such as using the rewards they get this time to experience something they haven't had the opportunity to try before.

For example, the anchor who visits the store and the high-end restaurant, these ordinary people rarely have the opportunity to go, and we can use their curiosity to attract enough traffic for this anchor.

Or a travel blogger, sharing his world around the world on Soundwave and sharing some life after winning the lottery, I think most ordinary people are very interested, and then monetize traffic.

What do you think of my idea, Mr. Yang?"

Yang Wenchao is not a stupid person, he easily understands the traffic that Chen Chen's idea can bring, after all, it is equivalent to using the power of the entire company to create an emerging anchor, once successful, he can even directly become the head anchor of Chenya Culture.

Although there are some top anchors under Chenya Culture, there has been no suitable candidate for the identity of the head anchor, after all, there is no ability to suppress all the anchors, but this is not a bad thing, which can ensure that the anchors in the company can maintain a sense of tension.

Of course, Yang Wenchao also understood that there were still many difficulties in this, so he asked directly:

"Mr. Chen, your plan is very good, but there are also a lot of issues to consider, first of all, the identity of this winner, you must know that there are still a lot of big anchors in our company.

If it is they who win the lottery at that time, the small amount may cause a big enough sensation, and if the amount is large, we will not accept it ourselves, and then let this big anchor carry out a transformation, which is equivalent to the previous efforts are in vain, and not many people may accept this.

There is also the anchor you said about visiting the store, travel bloggers and the like, and now there are these types of anchors on the sound wave, and even our company has them, so they all overlap with each other in terms of personality, and the effect is not very good. ”

Chen Chen threw an appreciative look at Yang Wenchao, and then said with a smile:

"Mr. Yang, this depends on your ability, I will put forward an idea, the specific implementation must be you, of course, for your worries, I have a little opinion.

For the identity of the winner, you can stipulate the scope of participants, for example, characterize this award as an angel support general, so as to stipulate the scope of participants, so that those anchors with large fans cannot participate in the lottery.

For the collision of characters, you have to understand the essence of the winner's personality, his personality is an ordinary person who suddenly became rich overnight, gradually changing, gradually adapting to the process, reflecting a down-to-earth atmosphere, which can make ordinary people have a sense of identity, so as to attract the attention of the public. ”

Yang Wenchao nodded thoughtfully, and then said:

"Then Mr. Chen, do you have a budget for the amount of this award?"

Chen Chen smiled lightly and said:

"The final jackpot, about eight million r, you can discuss the specifics, you can get an auspicious number, and the content of the reward is not just money, it can be half and half, after all, people's hearts are unpredictable.

Of course, if something goes wrong, don't blame yourself, after all, the main purpose of this time is to test the reputation of our Chenya culture, and if the anchor training fails, it will cost more money, after all, it is also incidental. ”

Yang Wenchao said with a smile:

"Okay, Mr. Chen, we will definitely be ready, worthy of you, hahaha, this idea is simply amazing."

Chen Chen waved his hand and said:

"Haha, it's over, since that's the case, let's do it first, you are discussing the details later, I call this plan the Koi plan, although we have made some restrictions, but to win this grand prize, it is proper good luck."

Yang Wenchao nodded knowingly, he understood that good luck is also one of the marketing selling points of this plan, and koi fish often represents good luck in most people's hearts.

Yang Wenchao had to sigh in his heart, no wonder Chen Chen was able to make such a big career, this vision, thinking, and decisiveness are incomparable to ordinary people, after all, eight million is not a small number.

Chen Chen's plan was actually obtained from his daughter, and he got it a long time ago, but he never had the opportunity to carry it out before, and now the live broadcast brings this opportunity, so he took it out.

Chen Chen believes that as long as the winner does not do it himself, after getting huge traffic, he will follow up with enough high-quality content, coupled with their company's professional operation team, he will definitely be a rising star.

Seeing that there was nothing to do, Chen Chen let Yang Wenchao leave, and he went back to continue reading the documents.