134. Marketing (Wan more support)

Guan Huang turned his thinking to the "Tianhe II" router.

Due to the psychology of taking advantage, there are only a dozen people in the second phase.

Song Xiaodong's proposal gave him a new way of thinking.

The second generation of Tianhe can use the method of "recommendation and courtesy" to carry out another wave of promotions.

Even a generation of routers is not impossible.

399's router, except for the "seckill" event was snapped up, other time periods, sales data did not move at all, a week, two or three fish slipped through the net to shoot high-priced products, almost negligible.

Considering many factors such as cost, impact, and reputation, 399's routers have not been sold at a reduced price, so as not to cause an avalanche of word of mouth.

"Recommend and be courteous" can solve this problem perfectly.

Soon, under the guidance of Guan Huang, Vulcan's Qugou website launched a new round of preferential advertising:

In order to thank the majority of consumers for their love, the company has launched a "recommended gift" activity, where in the company to buy "Tianhe" first-generation, second-generation router users, as long as a successful recommendation of one person to buy the same product, the original price of the purchase will be returned. ”

As soon as the promotional advertisement came out, sales rose in response, and the 399 router, which could not sell a day before, soon exceeded 10 or 20 ......

699's crowdfunding project has also started a new round of growth.

Sometimes, the offer is too complicated for users to do the math and buy intuitively.

Xiaoguang is a new scalper, who has followed the bosses to grab train tickets, movie tickets, registered tickets, etc., and has poured shopping mall membership points and bank points, but later felt that his wings were hard, so he broke away and did it alone.

As a result of catching up with the good times, it was easy to gather a group of like-minded people on the Internet and gather wool everywhere.

On this day, someone shared a message in the group that "Tianhe router recommends free order".

In the past, he may have ignored the past, however, after being idle for so long, he couldn't hold back his impatient heart, no matter how small the mosquito's legs were, they were still meat.

Xiaoguang clicked along the link, and found that the preferential activities of the "Fun Shopping" website have a lot of loopholes, and the "Recommended Free Order" activity can theoretically be extended infinitely, A recommends B, A is free of order, B recommends C, B is free of charge......

You can use the money of a router to buy countless products.

Of course, there are limits in reality.

Xiaoguang deliberately looked at it, there are only less than 2,000 routers in 699, and there are no more routers in 399, but they will definitely not be released without restrictions.

For insurance, Xiaoguang logged in to Taobao and Jingdong to check the prices of similar products, the official price is 366, 699, and the second-hand price is from dozens to hundreds.

This also shows that the other party is not a scammer website.

Tianhe router has a certain market share and brand awareness.

Do it when you think of it, what scalpers want is speed.

As a sheep's head, Xiaoguang has more than 100 virtual people (bank card + mobile phone number) in his hands, and since he has not yet realized automatic ordering, he can only come one by one.

Buying more than 200 routers at the price of 399 and 699 is also a bloody gain.

It is also a profit of one or two thousand yuan to sell it at a price of 100.

While working hard to place an order, Xiaoguang's heart is not to mention how proud he is.

"Brother is relying on IQ to eat, make reasonable use of the rules, stupid merchants, dare to launch any discounts, it is estimated that he will cry to death afterwards!"

After placing all the orders, Xiaoguang lit a cigarette, expanded the activity into his contact group, and concluded with a "personal test is feasible", and then smashed out a person who was diving.

There is also a connection between the sheep's heads, sometimes in order to strengthen the momentum or verify the authenticity, or purely establish prestige, many sheep's heads take advantage of themselves, and pull their peers to gather wool together.

"Ah Guang is rich again."

"Brother Guang's path to Ziye."

"Speed, speed."

"The order has been placed."

……

There are people from all over the world, most of whom have had scalper experience, and each has its own flock.

Once the news spreads, there is no way to control the impact.

When Xiaoguang went online the next day, he found that the "Qugou" website had launched an announcement.

After reading carefully, Xiaoguang sneered, and although his reaction was quick, it was a pity that it was too late.

699 routers, 2,000 places, only more than 20 unfilled.

399 routers, restrictions in place.

It's not stupid, but it's a pity that I met my grandfather, let you buy a lesson, don't think that the discount can be done casually, this is our world.

Xiaoguang looked at the computer screen beautifully, he was not afraid that the other party would not deliver the goods, this kind of small website, the most afraid of negative public opinion.

Dare not to ship, organize a water army to fire them.

Suddenly, a red prompt appeared in the message notification column, and I clicked on it and took a look, "Dear user, hello, according to the background display of our station, your two hundred and forty orders, the delivery address is one person, and the goods have been combined and shipped, I wish you a happy shopping." ”

Xiaoguang nodded, this website is quite single, admit punishment and leave, I don't know if I will cry?

Since this is the case, he will not be polite to them, Xiaoguang directly asked on the keyboard: "When will the refund be made?" ”

After five minutes, he thought he would not receive a reply, and the system popped up a message: "Dear users, all payments will be returned within one month after you confirm the receipt." ”

"A month? So long! ”

Xiaoguang opened his mouth in surprise, and the smoke was about to fall from his mouth.

System message: "See the product page for specific details." ”

Xiaoguang hurriedly found the shopping page, searched for a long time, and finally found the prompt of "one month return".

"Made", Xiaoguang closed the page indignantly.

Although it is said that it will be returned within a month, how can any merchant advance it, it will definitely be the last day.

More than 100,000 of their own, let them use it for a month.

Xiaoguang was so angry that he wanted to go to the website and Q group to expose their evil deeds, but he stopped.

Although it dragged on for a month, for users, the impact was not great, except for people like him who were picking wool on a large scale, ordinary users did not have much opinion.

The "Fun Shopping" network is indeed a return of real money, and there are tips before shopping.

It's just that it's not as cheap as he imagined, so that he, who is used to wool, is not used to it.

For ordinary people, as long as the money is returned, it is still very tempting.

This incident has no impact on the website itself, and people are already standing up.

Perhaps, it will increase some exposure.

Xiaoguang pondered it carefully, but did not find a loophole, and admitted very painfully that he had to suffer this dumb loss and let the website take advantage of it.

However, humans are good at adjusting animals, and after suffering for a while, he learns to comfort himself.

Forget it, earn 10,000 or 20,000 a month, which is not a lot. Besides, I, Xiaoguang, am determined to become the "KOL" in the Wool Party, how can I expose my own troubles.

This is the end of a perfect marketing campaign.