149, celebrity endorsement

Guan Huang naturally didn't know that someone was going to arrange himself behind his back, and he kicked him out of the group after the excerpt, and he was in a very happy mood.

Li Zheng and the two are clowns in his heart, and it is not worth spending too much effort.

Shift your focus to work.

Thanks to hundreds of thousands of advertising fees from the circle of friends, the second-generation bracelet finally sold 50,000, worth 5 million.

This is definitely not a trivial matter for Vulcan.

Guan Huang also held a celebration banquet for this reason, bought a big cake, and all the employees shared it together.

Crowdfunding was originally used to obtain financial support after design and before manufacturing.

However, Guan Huangyi is bold and directly produces mature products.

As soon as the crowdfunding reached 5,000, the production began to be arranged, and the crowdfunding was announced as successful and the shipment began to be shipped at 10,000.

30,000 is a watershed, and it is expected that the bracelet product will explode.

50,000, you can basically lock in the win.

Of course, the agency contract signed with "Under the Sky" is 100,000, and most of the tasks have not been completed.

50,000 has basically exhausted all the potential of the "Qugou" network, and if there is no external stimulus, there will not be too rapid growth in the future.

Manpower is sometimes poor, and the "Tianhe" brand has been tossed to the present, which is so large-scale.

No matter how much it is, it depends on the accumulation of time.

It took a year to slowly digest the remaining 50,000 bracelets.

However, this does not meet Guan Huang's expectations, and his plan is to make the second-generation bracelet a hit.

It has encountered the outbreak period of smart wearable devices, and there are no strong competitors, and the technical content is not high, which is a perfect explosive product.

Elaborate design and manufacturing, non-profit operation, build an all-star team, and take advantage of the last crowdfunding......

With so much effort, I naturally hope to fight big.

Fifty thousand, although it is possible, is not the ultimate goal.

100,000, 200,000, or even 1 million......

Of course, waiting for pie to fall from the sky is not his style, and he has to fight hard.

To this end, he is planning further promotion activities, and there are currently two plans, one is to find celebrity endorsements to promote products.

Limited by funds and brand image, at present, you can only find a suitable one among the stars below the second tier, it is best to be economical, and there is still some room for development in the future.

To be honest, he himself really wanted to invite Fan Ye, and it didn't matter if he spent more money.

However, reality is stronger than people, and the other party should not look down on small brands like "Tianhe".

There is no popularity, no sales, and it is useless to spend money.

Besides, the budget is not much.

On the other hand, it is to use the money on advertising such as subway transportation and outdoor transportation, relying on quantity to win, and using crowd tactics.

Don't assume that the second option is more affordable and effective.

For most modern people, there are too many advertisements, unless they are particularly attractive, otherwise, they are basically a fleeting ending.

I don't even have an impression of who the spokesperson is, let alone the endorsed products, please invite a celebrity, at least you can be familiar with your face.

"Boss, this is our next promotion plan."

Song Xiaodong knocked on the door and came in.

This publicity is the last time he will participate in the Tianhe brand, and he will be responsible for offline promotion after this wave.

Guan Huang took the folder and looked at it, and a familiar name came into view, one hundred tickets for the movie "Little Times".

"This is ......"

Song Xiaodong looked at Xiao Shi and explained: "Isn't this a movie about to be released, I was thinking that we would hold a lottery and get a chance to win a lottery if we forward it to the circle of friends." ”

Guan Huang groaned: "Small era, hasn't it been released yet?" ”

Song Xiaodong smiled: "Boss, you are a straight man of steel, and "Little Times" is still more than a month away from its release." ”

"How's word of mouth?"

Song Xiaodong smiled embarrassedly: "The reputation is really not good, but the popularity is okay, and there should be people who like it." ”

He guessed that the boss might not like works like "Little Times", after all, there are few straight men who will like it.

Guan Huang thought for a while and said, "What do you think, how about we directly ask them to endorse the product?" ”

Song Xiaodong was surprised when he heard this, "Boss, aren't we going to invite celebrities?" ”

Guan Huang didn't hide it, Song Xiaodong, as his confidant general, participated in a lot of things, "Isn't this trying to fight?" Let's see if the leading actors of "Little Times" will become popular. ”

Song Xiaodong frowned and thought for a long time, not knowing what to say for a while.

Guan Huang gave up his thoughts, "If you have the opportunity to invite celebrities to endorse, the effect will naturally be better, but our budget is too small, big stars can't afford to hire them, and small stars are useless. ”

Song Xiaodong nodded, he understood what the boss meant, that is, to see if he could pick up the leaks.

This idea is not whimsical.

"We have no connection with the entertainment industry......"

Guan Huang smiled: "What age is it now, as long as you spend money, you can see ***, a few actors are nothing." ”

Song Xiaodong nodded, "Except for Da Mi Mi, most of the starring actors of "Little Times" are newcomers, who is better to sign?" ”

Guan Huang is only familiar with Guo Biting, or because she is the daughter-in-law of the fifth brother, who is the most popular among the several people, I don't know:

"If it doesn't work, sign a few more, I heard that there is a kind of packaging system in the entertainment industry, ask how much the advertising offer includes Da Mi Mi."

When Song Xiaodong heard this, did he let himself get in touch?

I don't know anyone in the circle.

"Boss, there's another question."

"What?"

Song Xiaodong frowned: "I don't know if the small era can be popular, even if it is popular, it may be counterproductive, you know, the Douban score is only more than 2 points, maybe people are popular, they are all infamy, will they be angry at our products?" ”

Guan Huang recalls the afterlife.

Although he didn't pay much attention to it, he also knew that after filming several films in a row, it must have become popular, and he heard about it to outsiders.

However, being scolded is also true.

The infamy was overwhelming, forcing the director to cry "Is I the only one who is dead......

Whether it will involve endorsement products is really not necessarily.

However, as a boss, there are some responsibilities to take up.

can predict the fire of the movie, and has taken advantage, and the others will fight.

"It's worth the risk, just do it, and report to me at any time."

"Okay, boss."

Come on, it really fell on him, but Song Xiaodong didn't resist.

Seeing the star, I was a little excited.

Although he doesn't chase stars, he also has normal curiosity, are the stars on the screen and the stars in life like two people?

Every time I send out a photo, I am as beautiful as a fairy, what does it actually look like, and how much it is cultivated......