191. Opportunity
Song Xiaodong looked at his nose and nose, sat upright, and when he saw that the leader finished the call, he hurriedly changed the topic.
"Mr. Guan, I heard that the style of "Little Times" is set in the upper class, luxurious and noble, will it be inconsistent with the attributes of our products?"
Guan Huang: "You must know that the more this is the case, the better it will be for us. ”
"Huh?"
""Little Times" is high, and fans can't hope for it, at this time, suddenly there is an idol endorsement product, which is cheap and fashionable, do you want to buy one and try it?"
Song Xiaodong thought about it, it really made sense.
The grievances of the wealthy are too far away from ordinary people, lv, I can't afford it, Hermes, I shed tears when I saw it.
What, Tianhe smart bracelet, as long as 119?
399 for similar products?
Bought it, bought it.
Guan Huang continued, "What do you think of the consumption level of netizens? ”
Song Xiaodong: "It's okay." ”
Guan Huang said: "I saw a post a few days ago, saying that in a parent group, the teacher sent a message, which roughly means that tomorrow morning will be a one-yuan equation explanation, please remind students to watch and study on time, do you know how parents reply?" ”
"How do you reply?"
Guan Huang: "Some parents questioned that there was still a fee for lectures, and they had to report and complain to the Education Bureau. ”
Song Xiaodong was puzzled: "Charge?" ”
Didn't hear how much it was charged.
Guan Huang: "The teacher was also confused, and then I saw a parent's reply, and I suddenly realized, the parent said that it was time to complain, and it was one yuan and two yuan in other groups, and ours was too expensive." ”
After Song Xiaodong understood, he almost laughed.
Guan Huang's tone was very calm: "Don't think it's a joke, there are really people who don't understand anything, according to the survey, more than 80% of Chinese netizens have a high school, technical secondary school or technical school or below, and 17% of them even only have a primary school education, or have not graduated from primary school." ”
Song Xiaodong was stunned, this is fake, right?
Guan Huang: "What I mean by this is that Chinese netizens are not as rich as they imagined, and we just need to grasp this core." ”
Song Xiaodong understood what the boss meant, although he didn't get a college diploma, he was a standard college student, and he still had basic reasoning skills.
A low education does not mean a low income.
However, the low income is basically not high.
"Mr. Guan, I understand the core you said, but what should I do?"
Guan Huang smiled: "Aren't we doing it?" Serve everyone with the lowest possible product and seize the trend of consumption downgrade. ”
"Consumption downgrade?"
Song Xiaodong is a little confused, he has been watching consumption upgrades on the Internet, why is there another consumption downgrade?
"Yes, it is the consumer group in third-tier cities and below."
Song Xiaodong seems to understand.
Although I don't know if what the boss said is right, this kind of insight and overall thinking is still admirable.
Guan Huang turned back to his eyes, "Therefore, the standard of low price is our soul, and we must practice it and engrave it into the bones of every employee." ”
"Okay."
"By the way, have you found any new categories?"
Song Xiaodong was a little embarrassed: "I'm still looking for it." ”
"You do have a lot of work lately, so let's think about the clothing industry and the liquor industry."
"Okay."
Guan Huang explained: "The profits of the garment industry are all on the brand, we focus on low prices, directly find those foundries, see if they can be low prices and close to the people route, my initial idea is that no brand, cheap on the line, you can learn from Japan's Muji." ”
Song Xiaodong vaguely knew that Muji seemed to be quite expensive, how did it become a bargain?
Guan Huang continued: "What do traditional clothing brands pay the most attention to? It is to print your own logo everywhere and do everything possible to emphasize your brand. However, there is hardly any logo on Muji's products. We can learn this aspect, de-branding, no logo, no brand identity, low price, it is best to be able to nine dollars and nine free shipping. ”
Song Xiaodong hesitated: "You mean we do it ourselves?" ”
Guan Huang: "I just provide an idea, whether to do it yourself or find a merchant to do it, you decide for yourself, the only criterion is cheap, of course, the quality can not be too bad, it is absolutely not allowed to rot when you wear it." ”
Song Xiaodong nodded.
Guan Huang continued: "In the liquor industry, you go to a company in Chongqing, called Jiang Xiaobai, and persuade them to open an online store in our online to see if they can drive the growth of this sector. ”
Song Xiaodong: "This wine is very cheap? ”
"The price is acceptable, the key is fun, it won the liquor industry's annual new product award at the beginning of this year, and I judge that it will become a hit in the FMCG category."
Song Xiaodong nodded, this is not difficult, it is just to persuade the other party to open a store.
Guan Huang: "You can do both, or you can explore new opportunities on your own, Huang Huan has done a good job in electronic products, I hope you can find new types as soon as possible to avoid being dominant." ”
"I will."
Only by rapidly rising a new brand can we avoid forming a stereotype in the minds of netizens - electronic products, you have to worry more about dim sum. ”
Song Xiaodong nodded.
When he heard Huang Huan's name, he was already ready to fight a beautiful turnaround.
Although the two are not in a competitive relationship, they must be guarded against, in terms of relationship, Huang Huan is the boss's old acquaintance, and he is no worse than him.
In terms of ability, after Huang Huan took over electronic products, he made full use of his previous contacts in Haicheng to achieve a substantial increase in sales of third-party stores and websites.
It can be said that Song Xiaodong knew that Huang Huan had vaguely regarded him as an opponent when he came to the company, but he had been busy with chores before, and the competition was not obvious.
Now the two of them, one in charge of electronic products and the other in charge of new brands, will be compared whether they want to or not.
Even though Huang Huan was nearly ten years older than him, Song Xiaodong didn't want to lose to him.
Climbing up is like sailing against the current, if you don't advance, you will retreat, one step behind, step by step.
Don't say that the company is thriving now and has a bright future, a little progress at this time can be magnified countless times in the future.
Guan Huang: "Okay, is there anything else?" ”
"It's gone", Song Xiaodong shook his head,
"Go get busy, by the way, don't forget about the company's car purchase", Guan Huang waved his hand.
"Got it, boss."
Waiting for Song Xiaodong to leave, Guan Huang turned his attention back, and according to his usual habits, he opened the Bitcoin website and purchased the amount of 100,000 yuan.
Since he knew that this was a speculative project, he naturally would not let it go, and Guan Huang would spend 100,000 yuan on it almost a week.
It's not that I don't want to buy a lot, but I don't have the money.
The company has money and can't mess around.
The issues involved are complex.
Investing in Bitcoin has always been his personal money.
It can only be pieced together.