As Wei Qiang jumped ship, three more people left in the technical department, but with Zuo Fan in charge, there was no big basket.

In the next few days, the wind and waves were calm, and the company upstairs was still in full swing to prepare, and even Jiang Tao didn't know when it would be launched.

Since he knew that he had joined Vulcan Company, he had been fired from the "Avengers", and Jiang Tao had also begun to be busy with celebrity endorsements, and he had no time or energy to eat, drink and have fun.

"Mr. Guan, Jiang Xiaobai's side does not agree to sign an exclusive sales agreement."

"Since you don't agree, forget it, what about opening a store on "Qugou"? ”

Song Xiaodong: "That's no problem. ”

Guan Huang nodded.

It's nice to be able to pick it up, but it's okay if you can't pick it up.

Song Xiaodong: "Leader, I have found the next flagship product." ”

"Oh?"

"What?"

"Face mask."

Guan Huang groaned, "That's okay." ”

Facial masks are pitiful in cost, and scary in high price.

Later, Guan Huang found in NetEase's cost control column that a very famous cosmetics brand has a mask product, the suggested retail price is about 1,000 yuan, and its cost price is only about 20 yuan.

The fixed magnification rate is up to fifty times (the retail price of the commodity divided by the multiple of the cost price).

It's not surprising, though,

The footwear and apparel industry and the cosmetics industry are ultra-high fixed rate products, the former is generally five to ten times, that is, 100 yuan of cost things, sold for 500 yuan, the fixed rate is 5 times; The latter is generally twenty to fifty times more.

Song Xiaodong was affirmed and continued, "The mask is a thing, there is no technical difficulty and the cost is low, it is very suitable to engage in the "seckill" activity, 1,000 yuan will be returned in a month, and the cost is only a few dozen yuan. ”

Guan Huang didn't speak, motioning for him to continue.

Song Xiaodong: "According to the information I collected, everyone generally believes that 2012 is the "first year of facial masks", and now the whole industry is in the stage of savage growth, with small brands piling up and quality uneven, and it is precisely in this way that we have the opportunity to get a piece of the pie. ”

Guan Huang asked: "Or use a foundry?" ”

Song Xiaodong: "Yes, the entry threshold of the mask category is lower than that of skin care products, and OEM manufacturers can be seen everywhere, so you don't have to work hard. ”

Guan Huang: "Since there are many brands, user trust is a big problem, do you think about how to solve it?" ”

Song Xiaodong: "You can use WeChat Moments, the mask has the characteristics of throwing away and a short use cycle, which is very suitable for spreading in the social circle." ”

So soon there will be a micro-business?

Guan Huang was stunned for a moment.

Song Xiaodong thought that the boss didn't understand, and explained: "That's what the ten-year-old Qiao, who became popular overnight this year, uses Moments and Weibo channels to sell products, from one box of two boxes to ten boxes of eight boxes, to thousands of boxes. ”

Guan Huang nodded.

The more Song Xiaodong said, the more excited he became, "I have thought about it, in terms of brand building, we can use the theory of traditional Chinese medicine to focus on the viscera, yin and yang regulation, improve the spleen and lungs, and delay aging." ”

Guan Huang smiled dumbly, "You're blowing too much." ”

Song Xiaodong also smiled: "Publicity, besides, women believe this, otherwise why would they wear masks?" As long as we don't produce inferior products, the function is blown out. ”

Guan Huang was noncommittal.

Song Xiaodong continued, "I've thought about it, you can spend a lot of money to find a celebrity endorsement like a bracelet, how can a woman bear it when she sees the actress so beautiful." ”

Jiang Tao's "celebrity endorsement" plan has not yet been made public in the company, and Song Xiaodong does not know about it.

Guan Huang smiled and asked, "Then who do you want to find?" ”

Song Xiaodong: "You can continue to look for our image ambassador." ”

"She's not cheap."

This time the box office explosion of "Little Times", the heroine's value is naturally rising.

Song Xiaodong smiled: "I can't bear the child and can't catch the wolf." ”

Guan Huang asked: "You are so sure of the sales of facial masks, why do we still have a "seckill" activity?" ”

Song Xiaodong was stunned.

Guan Huang continued: "Can't we just build our own cosmetics brand? ”

Song Xiaodong: "That's fine. ”

Yes, since the mask has the hope of becoming popular, why do you need cashback?

Isn't it fragrant to earn your own money?

Guan Huang: "Women's consumption psychology is different from that of men, men usually pay attention to cost performance, and our "Tianhe" router, if you don't engage in "seckill" activities, almost no one will buy it. But the mask is different, female users are willing to spend money on it, in their hearts, celebrity endorsements, the quality must be passable, if the full refund is given, it may be counterproductive. ”

Song Xiaodong: "My thinking is solidified, and I really shouldn't get cashback." ”

Guan Huang: "We can use the "flash sale" campaign as a means of promotion, but in essence, this is normal online shopping, and strive to use it as a medium to drive the rise of the beauty category. ”

Song Xiaodong nodded: "I understand." ”

Guan Huang: "The quality of the product can't be too bad, the bottom line is that there are no side effects, it's best to have a little effect, do you have any ideas?" ”

Song Xiaodong organized the language: "We have a Chinese medicine school in Xihe, and I plan to find a few professors to improve the existing formula." ”

Guan Huang pondered, "Most of the masks only play the role of "moisturizing", and the functions of whitening, anti-wrinkle, and repair are basically not available, so let's go and find the synthesis technology of human-like collagen and make a fuss about it." ”

In his later life, there was a woman who was very fanatical about lace masks, and often instilled in him something like "containing natural extraordinary vitality and strong anti-aging".

Guan Huang was also curious and searched for information in this regard.

For face masks, he is also half an expert.

"I've never heard of this, but it works well?"

Guan Huang nodded: "It does have a little effect, collagen is a natural protein composed of sweet, propion, proline, etc., which has a good moisturizing and deep cleansing effect on the skin." ”

Song Xiaodong suddenly remembered something: "Is this collagen extracted" from animal tissue or human placenta? ”

Guan Huang nodded: "Yes, but natural collagen is non-water-soluble, and the virus is highly infectious, we need to find technically synthesized human-like collagen." ”

Song Xiaodong thought of one thing, and suddenly said excitedly, "Mr. Guan, if it is really useful, then we will send it, think about it, how huge is the female market?" They're going crazy about this. ”

Guan Huang poured cold water: "What kind of beautiful thing do you want, artificial synthesis technology has been out for so many years, if it is really useful, how can it really be useful, then we still need to pick up the leak." ”

Song Xiaodong calmed down, "That's the same." ”