226. Facial mask
"Mr. Guan."
Back at Vulcan Company, Song Xiaodong entered Guan Huang's office.
"Well done."
Song Xiaodong: "Then should we talk to each other?" β
Guan Huang: "Let's see what conditions they can give." β
Song Xiaodong said "um".
Guan Huang changed the subject: "What do you say about the mask?" β
Wei Qiang is just a trivial matter, and it is not worth wasting too much time.
Song Xiaodong: "We have found several agents, but we don't understand women's products, and we need to dig a professional talent." β
Guan Huang nodded, this idea is right.
Women understand women better.
"Is there a goal?"
Song Xiaodong shook his head, "I'm going to entrust a headhunting company to find it." β
Guan Huang: "Yes, look at the progress, Jiang Tao has also made progress over there, and has signed a lot of people, but there are few famous ones, if you are fast, you should still find Yang Mi to endorse." β
Song Xiaodong was stunned for a moment and did not speak.
Guan Huang smiled and said, "What's wrong? β
Song Xiaodong: "Miss Yang's price has already risen, please her again?" Isn't it a bit cost-effective? β
Guan Huang asked with interest, "Really?" Are you afraid that she will be angry? Or are you afraid of high prices? β
Song Xiaodong was a little embarrassed, "Many people think that Miss Yang's personality is ......"
Guan Huang smiled "haha", "Don't worry, she will get more and more expensive." β
Song Xiaodong's worries are not worth mentioning in his opinion, and from the experience of later generations, Yang Mi can be called a prosperous star.
Known as "one of the stars with the highest commercial value", he took the lead in opening the era of operating celebrities as a stock.
The Jiaxing Media behind it is probably the most specialized brokerage company in China.
Not to mention anything else, Yang Mi's divorce at the end of 18 did not cause any waves on social networks.
With her fame at the time, I couldn't believe that in one day, the official Weibo was reposted less than 110,000 times, and the messages were less than 150,000.
Chen He, who is not a first-line star, has more than 700,000 retweets of the divorce statement and more than 2 million comments.
Not to mention Wang Baoqiang's earth-shattering divorce statement back then.
It all stems from the strong control behind it.
With this, not to mention the red sky, it can also ensure that the stars do not fall.
If you want to be a sister, you have to be ruthless to yourself and others.
Song Xiaodong nodded.
Guan Huang smiled faintly, "Don't worry, this is not an ordinary person, I have confidence in her." β
At the end of the year, Yang Mi got married, and eleven days later, Liu admitted that the other party was pregnant, and a month before, in order to keep this secret, Yang Mi did not hesitate to stay up late and work overtime to film when she was pregnant.
He's a ruthless man!
"Well, okay", Song Xiaodong doesn't know where the boss's confidence comes from?
However, he didn't have any reason to suspect it, but he just subconsciously felt that it was wrong.
Guan Huang said casually: "Settle it down like this first, and then talk about the product when it comes out, it's not in a hurry." β
Song Xiaodong naturally had no objection.
Guan Huang: "I saw that the second set of advertisements for the bracelet was shot well, whose idea was it?" β
For celebrity endorsements to play the greatest role, advertising is the top priority.
With the sales of bracelets exceeding 200,000 units, "Qugou.com" launched a second advertising campaign.
The first major sport.
The second leg is positioned sexy.
Song Xiaodong said with a smile: "After a questionnaire, advertising companies found that the use of sexy marketing can attract attention and increase persuasiveness. β
Guan Huang: "Yes, I often hear some people say that if it weren't for the beautiful women, I wouldn't be too lazy to watch this advertisement, hoping to bring new growth to our bracelets." β
Song Xiaodong: "It has already worked, and the daily sales of the advertisement exceeded 100,000 on the first day of the launch." β
Guan Huang was stunned for a moment, he had been busy with superhuman things, and before he had time to read the report, he found yesterday's financial report from the folder on the table.
"Sales: 10,158 units, 1208802 yuan"
Song Xiaodong looked at the smile on the leader's face and joked: "Now the sales of the second-generation bracelet have accounted for more than 80% of the total sales of the website, and everyone predicts that the final sales can exceed 500,000 units." β
Guan Huang agrees with this judgment, the right time, place and people together, the second-generation bracelet can become a hit.
However, it was only a good year.
According to Guan Huang, Xiaomi has set its sights on the bracelet market and may launch its own blockbuster.
It should be next year,Xiaomi ecological chain company Huami will launch a 79 yuan Xiaomi bracelet,And the domestic smart bracelet pioneer bone2After being unwilling,The price was reduced from 699 to 99 yuan in the first generationγ
Blood Crash.
This is where the brutal price war begins.
He vaguely remembered that 79 yuan became a price massacre, which disrupted the entire bracelet industry, and a large number of manufacturers who were holding on to the excitement to make money were expelled from the market.
Although there is still half a year, however, with its own butterfly effect, seeing such a large market, it is guaranteed that Xiaomi will enter the game directly.
There's nothing technical about this thing.
Xiaomi entered the game, which was a high-dimensional fight against low-dimensional, and sold one million units in the first year, and later exceeded 10 million units.
In the entire domestic market, there is no one enemy, whether it is Intel, which is positioned in the high-end women's market to develop in the direction of luxury, or Apple, which dominates the mobile phone market, launched the watch......
That is, Huawei, which has a stronger technical force, has entered the market, and the market pattern has changed.
Therefore, it is better for "Tianhe" to make plans early.
"I still have the previous judgment, the bracelet thing, we will leave once we do it, make a wave of quick money, can not be used as the focus of the company, we must have the determination of a strong man to break his wrist, by the way, when will the company under the "world" come? β
Song Xiaodong doesn't understand very well, even if there are giants entering the market, in the subdivision of the bracelet, "Tianhe" also has a brand and first-mover advantage, and it may not be impossible to fight, so he said, "Come this week." β
Guan Huang put his mind at ease: "No matter how much the bracelet sells, there will be 50 million sales, and our third-generation routers will start with 100 million, which is the focus of the next work, and we can't distinguish between priority and priority." β
Since the "under the sky" company has technology, Guan Huang will naturally not let go of the ICO (initial coin offering) that was popular in his previous life, and took advantage of the regulatory gap to do it first.
This thing, if you use it well, is a big killer.
"Okay", Song Xiaodong has no right to decide the company's strategy, since the leader has made up his mind, then he will implement it.
Besides, Guan Huang's vision has never been missed, whether it is the previous "seckill", or the current "crowdfunding", or celebrity endorsements, the leader has shown an amazing ability.
Trust him, and you can't go wrong.
Guan Huang: "When it's time to pick up the airport, you remember to inform me." β
In any case, "Under the Sky" is the most important partner of "Qugou.com", and it must be paid the greatest attention.
In order to prevent the other party's wings from hardening and flying away, "Qugou" has been implementing a non-feeding strategy.
Even if the sales of the second-generation bracelet have increased significantly, and even the future prospects are very good, every time an order is placed, it is still a small batch, and it is better to have a tight supply and engage in a little hunger marketing, and will not let the "world" eat a fat man.
Song Xiaodong nodded: "Okay." β