Guan Huang: "That's the general idea, do you have any questions?" ”

Zhang Dawei was the first to ask: "Our current technology is already so advanced?" ”

Guan Huang looked at Hou Shujun and motioned for him to answer.

Hou Shujun organized the language, "If you make a strong AR game, the existing technology will definitely not be able to reach it, but Guan Zong means to make a mobile version of the augmented reality game, which saves the hardware part, and there are many shortcuts to take." ”

Zhang Dawei: "For example? ”

Hou Shujun: "Grafting the virtual environment into reality, without conducting in-depth detection of the real environment, can render the game character on the mobile phone screen in a fixed position. ”

Zhang Dawei seems to understand, "In other words, the main work is still done by mobile phones?" ”

Hou Shujun: "It can be understood that when the camera scans the real environment, under a certain trigger mechanism, a game screen is generated. ”

Zhang Dawei was puzzled: "It's so simple? ”

Hou Shujun smiled: "It's easy to say, but the things involved in it are still quite complicated." ”

After saying that, he paused and explained as simply as possible:

"Through a variety of different sensors, real-time recognition of the player's scene, construction of the corresponding 3D point cloud according to the real scene, and then through the analysis of the 3D point cloud, understand the geometry of the real scene......"

"Keep it simple."

"For example, through scanning, you can know where the ground, walls, grass, etc. are, and after understanding this information, you can generate the right virtual model in the right place, and let the player interact with the virtual model in a way that conforms to the rules of the real scene."

Zhang Dawei suddenly,

In a word, through the use of augmented reality technology, virtual characters and props are reasonably superimposed into the real space, so as to form a perfect game world.

Guan Huang: "If you don't have a problem, then let's start, Dawei is responsible for the structure of the game world, and Lao Hou provides technical support." ”

There was no disagreement.

After all, it's just the first meeting, and it's good to have a rough outline.

The meeting was over, and they went to work.

Guan Huang began to discuss with Xu Xia about the launch of the mask.

Truth be told, this stuff isn't very technical.

The difficulty is lower than that of router production, just find an industry insider who has done beauty salons, and you can complete the brand registration to the product launch in a few weeks.

Even between the various brands, the difference is not big, the key lies in publicity, in the later sales.

Guan Huang beckoned the two subordinates to sit down, poured water, and said, "Miss Yang has agreed to endorse our new product." ”

Money opens the way, and there is no way to disadvantage.

Although "Little Times" has become popular, Yang Mi's worth has risen.

However, Qugou.com is not what it used to be, and the shotgun is exchanged for a gun, and the endorsement fee of millions can still be taken out.

Song Xiaodong was overjoyed when he heard this.

After all, Yang Mi's appearance is still very good, and it is more than enough to endorse a whitening mask product.

Xu Xia also breathed a sigh of relief.

With industry experience, she naturally knows that celebrity endorsement means half the battle.

Guan Huang: "Our main strategy is online sales, do you have any ideas?" ”

Song Xiaodong: "The traditional mask promotion is recommended through offline beauty institutions, we don't have this channel, and now to build it, the cost is too great, and the effect is not necessarily good." ”

Guan Huang nodded in agreement

Song Xiaodong: "After we discussed, we decided to take two steps, one is celebrity endorsement publicity, and the other is circle of friends sharing, celebrity endorsement highlights high quality, and circle of friends sharing focuses on low price. ”

Guan Huang said with interest, "Let's talk about it specifically." ”

Song Xiaodong licked his lips and said, "The quality of this piece can promote our manufacturer Cosmax, internationally renowned brands Dior, Chanel, Lancôme, and SKII are all made by it, and the quality is absolutely excellent, as well as our exclusive technology, through celebrity endorsements, highlighting its tallness." ”

Guan Huang was puzzled: "Exclusive technology? ”

Song Xiaodong: "It's the "synthetic collagen" we talked about before, and Sister Xu gave it a name "Natural Yeast Extract", which is applying for a national patent. ”

Guan Huang couldn't help but be happy, "Not bad." ”

Of course, whether you can apply for it or not does not depend on technology, but on tackling key problems, and there are specialized public relations companies.

Song Xiaodong: "After analysis, this yeast contains more than 50 kinds of natural nutrients such as collagen, carnosine, vitamin B, and immune polysaccharides. ”

Guan Huang almost believed what he said, but he still reminded: "What moisturizing and whitening effect, this is not the first place, the focus is on safety." ”

Xu Xia answered: "Boss, you can rest assured, we deliberately screened out fluorescent agent products, we can't say that they are 100% harmless to the body, the real side effects are similar to cola." ”

Guan Huang remembered the rumors of "Coke Killing Sperm" and nodded, "What do you say about the price?" ”

Song Xiaodong said with a smile: "One is to share through the circle of friends, as long as you share, you can enjoy a discounted price, and the other is to benchmark against internationally renowned brands." ”

"Oh?"

Song Xiaodong: "The preliminary price is 138 yuan for 5 pieces, compared to 123 yuan for SKII's ex-boyfriend mask and 148 yuan for Estee Lauder's Iron Man mask, we are definitely a conscience price." ”

Guan Huang "um" for a moment.

Although the craftsmanship and quality of the mask are not much different, the premium of the other party's brand is too high to be comparable.

Song Xiaodong continued: "Buy more, the price is favorable, the product of facial mask is originally a fast-moving consumer product, and the demand for women is also relatively large, so you can buy more at one time." ”

Guan Huang: "Well, okay, just do what you two think, and there is one more point, you can remember it." ”

Song Xiaodong immediately knew that the leader had a new idea, and he was very excited.

This usually means a stroke of genius.

Guan Huang copied the experience of later generations, "Develop provincial and municipal agents in the circle of friends, and give them a certain preferential price, so that they can quickly expand the scale." ”

Before Song Xiaodong could react, Xu Xia couldn't help but say, "Mr. Guan's idea is good, after all, there are acquaintances who recommend it, which can save a lot of trust costs and quickly open up the situation." ”

Guan Huang smiled but did not speak.

This is all a bad trick in later generations, opening the circle of friends, and swiping the screen are all advertisements.

At this time, the sharing of moments has just emerged.

Song Xiaodong couldn't help but say, "Can this technique be copied to other products?" ”

Guan Huang: "You can study it as a topic to open up ideas for our next step." ”

Song Xiaodong nodded.

Guan Huang continued, "Have you done a good job of product copywriting? ”

Song Xiaodong shook his head.

Guan Huang: "I have an idea, can you see if it is suitable?" ”

"Hmm."

Guan Huang: "Although the title party is annoying, it has the effect of attracting people's attention, for example, with this title "The beautiful Peking University student who is in charge of the billion-dollar project lost one million after resigning, and now sells facial masks in the circle of friends......"

Or ......"