Guan Huang returned to Superman and called Huang Zhaoyou, and after saying what he meant, the other party decided on the spot, "Okay, boss, I'll take three million out." ”

Guan Huang glanced at him in surprise, "Lao Huang, you can do it." ”

Huang Zhaoyou smiled: "I have two houses in my hand, and I have mortgaged them." ”

Guan Huang: "I believe in the company so much. ”

Huang Zhao is full of confidence: "If I can't see Superman's future at this time, I will be blind to all these years of experience." ”

Guan Huang nodded slowly: "Okay, the company will not live up to your trust." ”

Huang Zhaoyou half-jokingly: "Boss, the rest of my life will be all on this." ”

"Haha, don't worry, we'll try hard if we fail."

Huang Zhaoyou thought of one thing and asked, "Should our option award plan be announced on time?" ”

Guan Huang refused: "Wait for the end of the year, after all, the goal of 200 city stations has not been completed, and this financing does not involve option awards." ”

Huang Zhao has no objections, "Okay." ”

Financing is financing, options are options, and they should not be confused.

Financing is real money.

An option is not an equity, but a right to own equity.

The company and employees agree on what conditions must be met and what performance indicators must be achieved in order to be able to own the company's equity, which is a bit like a bet. This equity can be acquired at zero price or purchased at a pre-agreed price.

When a company reaches a certain stage of development, it is necessary to establish a backbone stock ownership plan, especially for entrepreneurial companies, and give options to important management personnel and technical backbones.

……

Although financing is important, it was just an episode for Guan Huang and the others, and soon changed the topic, and Huang Zhaoyou began to report to work:

"There are a lot of corruption and fraud in the company, which shows that our subsidy is problematic and we must adjust the plan."

Guan Huang: "How to adjust?" ”

Huang Zhaoyou: "In the future, the marketing department will not take the method of subsidy, but give vouchers and other things to increase user stickiness, which is just to strengthen our membership system." ”

"Yes, but the area is ......"

Huang Zhaoyou: "The regional division remains unchanged, there is still a region for each marketing department, and the performance can be seen in the background." ”

Guan Huang nodded: "Since you have thought about it, let it go." ”

"Okay."

Guan Huang asked: "Someone suggested to me that it was time for Superman to launch a large-scale advertising campaign, what do you think?" ”

Push the ground, but there is no way to do it.

In the early days, there was not much money to advertise, so I could only rely on the ground to push.

Huang Zhaoyou: "My opinion is to wait, at least until we win half of the national market." ”

Guan Huang didn't insist: "Then wait a little longer." ”

Advertising is a big temptation for start-ups, who doesn't want to become famous all over the world.

Once you become famous, honor and money roll in.

Huang Zhaoyou breathed a sigh of relief, he has an overall consideration of the company's strategy, although his vision is not as good as Guan Huang, but in the grasp of details, it is absolutely extraordinary.

Guan Huang: "Have you seen the news about Ctrip recently?" ”

Huang Zhaoyou is not very sure: "You mean to invest in eHi Car Rental......"

Guan Huang: "Yes. ”

Recently, eHi Car Rental received a US$100 million financing led by Ctrip, which is big news in the domestic capital market.

Huang Zhaoyou didn't know what the leader meant, so he could only say carefully: "It is said that eHi will use this financing to expand its revenue business, buy cars and hire people and open stores across the country." ”

Founded in '06, eHi Car Rental provides car rental services to individual and corporate users, and currently has more than 400 outlets in more than 70 cities. In August 12, Ctrip launched an online self-service car rental service, and eHi was one of its partners.

Guan Huang: "Ctrip has been making a lot of moves recently, and has just led the 60 million B round of financing of Yidao Yongche, and this time it has taken out another 100 million investment. ”

Huang Zhaoyou thought for a moment and said: "The purpose of investing in eHi is to control the emerging car rental market, and at the same time to carry out in-depth cooperation with Ctrip in many aspects. ”

Guan Huang: "If you cooperate with Yidao to use a car, Ctrip's business integration is very good, you can use Ctrip to buy air tickets when you go far away, and you can use Ctrip to take a taxi when you get off the plane." ”

Huang Zhaoyou knew that the leader would not mention this for no reason, and was about to say something, only to hear Guan Huang continue,

"Do you want to start a new business?"

"The rental car market?"

Guan Huang nodded: "Yes." ”

Huang Zhao subconsciously wanted to object, but he endured it and didn't speak.

After all, I just refuted the proposal of the advertisement, and if I oppose it, I'm afraid there will be a gap, and sometimes you have to pay attention to small details.

"I haven't studied much of this."

Guan Huang: "I imagine this, to be a local life service provider, stay at home to order takeaway with Superman, go out to take a taxi with Superman, and wait until the takeaway market is stable, we will continue to buy in the army, in this way, it will form a perfect closed loop." ”

When Huang Zhaoyou heard this, he suddenly became enlightened, and under the excitement, he even trembled a little when he spoke.

"It's not impossible."

Local Life Services.

What an apt name, to the point, atmospheric and condensed.

Guan Huang took out the experience of later generations and began to fool: "Only in this way can we support the market value of 100 billion yuan and grow into a dinosaur-type company." ”

Huang Zhao nodded, he naturally knew what the dinosaur meant.

According to the medium and long-term valuation, enterprises can be divided into three categories:

The first category is pigs, which are expected to have a market value of between $1 billion and $5 billion at the time of listing, and are expected to reach about $10 billion after a few years of listing;

The second category is elephants, which are expected to have a market capitalization of more than $15 billion at the time of listing and are expected to reach $50 billion or even $80 billion after listing a few years later;

The third category is dinosaurs, which currently only have ATs and have a market capitalization of more than $80 billion.

Guan Huang: "Starting from takeaway, we will gradually extend the boundaries to takeaway, travel, catering and even new retail markets, and create a combination of online life service trading platform and offline service providers. ”

Huang Zhaoyou suddenly felt a little dizzy.

Even though he was clear-headed and clear-minded, his blood pressure increased as he was stimulated by Guan Huang's grand blueprint.

If realized, this is an empire.

Super empire, enough to rival at three.

Guan Huang: "Of course, this is not easy, every step of the node corresponds to a subdivision, and most of the domains are competing intensively. There are hungry companies for takeaways, Didi for travel, and Meituan for group buying, and if you want to succeed, you must fight bloodily. ”

"Fight is war", Huang Zhao did not flinch at all.

Under the so-called throne, there are white bones.

This is the case in any industry, every time you insert a market, you must face one or even several relatively mature opponents in the industry, and fight a very costly battle.

None of this is anything as long as it's profitable.

Guan Huang: "This is one of my ideas, you should consider it." ”