The two were talking, and there was a whisper next to them, and when they heard the familiar words, Guan Huang hurriedly waved his hand, signaling Bai Xiaoya to be quiet and listen.

"Xiao An, you know what? Superman Takeaway has also launched a taxi business. ”

Xiao An is a girl, and when she heard this, she replied, "Then are you useful?" What a difference compared to ours. ”

The previous voice seemed a little hesitant: "Their software, it seems to be a little smoother." ”

Xiao An was a little skeptical: "Really? Brother Zheng, their new product is more mature than our two-year product? ”

Brother Zheng is a little unsure: "Maybe I was mistaken." ”

Xiao Anman said indifferently: "Okay, let's try it after eating, if there is really something desirable, let's change it." ”

Brother Zheng: "Well, go back and call one." ”

Xiao An: "Brother Zheng, what do you think Superman will do next?" ”

Brother Zheng groaned: "It must be to activate users, and it is estimated that large-scale advertising will be used." ”

Xiao An was very distressed: "Superman's traffic is too big, we have worked hard for so long to open a few cities, and the other party is casually doing two or three hundred cities online at the same time, which is too unfair." ”

Brother Zheng is also a little lacking in confidence: "I don't know who will kill the deer in the end, Superman is also killed from the market step by step, the combat effectiveness is definitely not the bumblebee and shake we encountered before, what we have, the other party also has, we don't have, the other party still has." ”

Xiao An was indignant, "These companies rely on their scale advantages and do things domineeringly, and sooner or later they will have to make mistakes." ”

Brother Zheng sighed, "Hey, it doesn't matter if you plant it or not, how can you pass this level in front of you?" ”

Xiao An spread his hands: "What can we do?" After all, Superman is a Haicheng enterprise, and the regional pride is very strong, even if we throw money, we may not be able to compete with each other. ”

Brother Zheng: "The main thing is that it's a bit of a nest, if you fight honestly, it's nothing if you lose, the key is that the other party hasn't used any strength, and we will lose and retreat." ”

……

Guan Huang smirked.

He is very concerned about the newly launched business.

In Haicheng, Superman is a standout.

Because of local pride.

Superman just popped up an advertisement, and many people signed up to use it, and the transaction volume quickly surpassed Didi Chuxing, which had previously struggled to open up the market.

It turns out that unconsciously, Superman has become an opponent to be ignored in the eyes of others.

With the feeling of playing small, it's so cool.

After eating, Guan Huang sent Bai Xiaoya back to school, made an appointment to leave the day after tomorrow, and turned around to leave without a trace of nostalgia.

The angry squad leader scolded the "scumbag" in his heart.

The next day, Guan Huang convened a strategic coordination meeting with Superman executives.

Huang Zhaoyou first reported the recent situation: "Didi and Tencent have almost negotiated, to get another 100 million dollars in financing, ready to start a subsidy war, that is, the kind of passengers and taxi drivers who use Didi taxi, can get a subsidy of a few yuan or even a dozen yuan." ”

The others gasped when they heard this.

$100 million is almost equal to half of Superman's market value, and it is conceivable that it is used to subsidize users.

Huang Zhaoyou continued: "The takeaway market is not calm, Ele.me and Meituan are sharpening their knives, Meituan is not short of money, Ele.me has just raised money, for them, if they want to catch up, they can only subsidize." ”

Guan Huang's face sank like water.

Others don't know, but he knows very well that 14 years is the year of burning money, and the speed of burning money will get faster and faster.

From a few million to tens of millions a day in the early days, to the peak in March and April, 100 million could be burned in a day, and the two sides burned 4 billion in a year.

Other companies that burn have no place to stand, whether you are a market pioneer Yidao car, or the American hegemon Uber, there is no temper.

Since Guan Huang came up with the idea of "entering the taxi market", he has been thinking about countermeasures, how to deal with this year's money-burning war?

After thinking about it, I reluctantly found that the banknote ability is worthy of being the strongest king.

No matter how resourceful you are, no matter how deep your background is, you are all vulnerable in front of the banknotes.

This unprecedented subsidy war has burned a textbook style of play.

It proves once again that once the Internet connects users to services directly, any centers and intermediaries that were once taken for granted will be ruthlessly deconstructed.

Such a trend cannot be stopped, and it will not really be able to go back to the past because of the resistance of the so-called competent authorities and relevant interest groups.

China's taxi market has long been dominated by local governments and state-run interest groups, and has become a rigid area of inefficiency and criticism of service quality.

However, under the attack of Didi, Kuaidi and other companies, the old pattern was crushed and reconstructed at an unimaginable speed.

In front of money, everyone has to kneel.

"Everybody thinks, how are we going to deal with it? Do you burn money together, or wait and see, or is there a better way? ”

Guan Huang swept around and spoke.

Although he has made a decision in his heart, he still wants everyone to discuss it, and it is best to induce everyone to speak for themselves.

It's not a face-saving job, it's a little skill of leadership.

Compared with the direct arrangement of the leader, the subordinates themselves participate in the discussion and put forward the work, and the subjective initiative can be better exerted.

When everyone heard this, they fell into thought.

Participating in the subsidy war is naturally the easiest and most effective.

But where does the money come from?

Didi raised 100 million US dollars, and Superman financed 170 million yuan, a difference of two or three times, not to mention, the taxi business is just a new business of Superman, how much money can be shared?

Guan Huang was also thinking.

Taxis burn money, and the takeaway market is also in flames.

According to his impression, in June this year, Meituan and Hungry will have signs of burning money, and in September, they will officially enter the stage of burning money, with various full reduction activities, with a maximum of "24-23".

Without the superhuman butterfly effect, the climax of takeaway money burning appeared in 2015.

The war was so tragic that Ele.me, which raised more than $1 billion that year, and Meituan, which raised more than $2 billion, were overwhelmed.

By the end of 2015, Meituan had basically equaled Ele.me, and the small and medium-sized food delivery platforms were almost wiped out.

However, now with the intervention of Superman, how will the market pattern of food delivery change?

The lead now is just a temporary lead, if you can't resist the next big battle, everything is in the mirror.

Huang Zhaoyou took the lead in speaking: "I think the next goal is to stabilize the takeaway market, expand the taxi market, for the takeaway business, we must maintain the first market share at all costs, whether it is burning money or poaching people, whether it is subsidies or free orders, the opponent has, we must have, this is our bottom line." ”

Guan Huang nodded.

Subsidies must be subsidized, the key is how to subsidize?

It's best to spend the least amount of money to achieve the maximum effect.