"The first step is to make the product good enough, without a good product, everything is in vain."

Hu Zhigao agrees that the product is the foundation.

Guan Huang continued: "But is that enough? ”

After speaking, without waiting for Hu Zhigao to answer, he shook his head,

"It's not enough, you have to make the product free. As the saying goes, it's either die or it's free. On the Internet, there is a tendency for the price of any goods and services to gradually approach zero, which is the so-called free strategy. ”

Hu Zhigao nodded again.

When it comes to free strategy, BAT is a loyal fan, but the most famous is Zhou Hongyi, who announced that 360 antivirus software will be free forever, which overturned the market in one fell swoop.

Guan Huang continued: "As long as it's free? No, when the free is not fast enough, you have to rely on subsidies, and if the subsidies are not enough, you have to subsidize faster than others. ”

Hu Zhigao only smiled wryly.

Guan Huang smiled, "Actually, I don't need to say it, you also understand that only when the entire market reaches the pattern of 721, will the burning of money stop." ”

When is the big picture decided?

The first place accounts for 70% of the entire market, the second place accounts for 20%, and all the companies that have passed the survival point and can almost support themselves, but also do not grow much, can only get 10% together.

That's winner-takes-all.

Hu Zhigao: "Superman now has a 70% market share. ”

Guan Huang: "However, there is no hegemony after a bloody battle, just a castle on the beach." ”

The bloody war has the benefits of opening up the market.

Internally, it can also gather combat effectiveness and train the team.

Hu Zhigang had nothing to say.

It seems that the other party is going to burn money to the end.

Although he already had this realization before he came, he was somewhat unwilling.

Unexpectedly, it turned out like this.

Seeing this, Guan Huang comforted: "It's nothing to burn money now, as long as we can obtain an absolute monopoly position in the market, then the winner takes all, and those who have eaten me, taken me, and used mine must all be returned to me." ”

Hu Zhigang sighed.

He naturally understands the truth.

For example, some time ago, Superman took a taxi, in the stage of crazy subsidies, taking a taxi was cheaper than taking a bus, and the driver could earn a lot of extra money.

But recently, not only has taxis become more expensive, but drivers have also had a lot of money taken away by the platform.

Once the monopoly is obtained, Superman regains the pricing power, and the subsidy will inevitably be eliminated.

It is not for good deeds.

It's just that it's your own money that is burned.

Can you not be heartbroken?

Guan Huang thought about it, after all, the other party was his own financier, and he took a little more time to speak,

"In this process, you are the capital pool for the company's development, acting as an accelerator, pushing us forward until we reach that tipping point."

After all, Hu Zhigao has also been in the mall for a long time, and he quickly adjusted his mentality.

There is no such thing as the best of both worlds.

Burn it, since you set foot on this road.

You must distinguish the winner from the loser,

At least, Superman's advantage is something that other companies don't have.

Guan Huang's ability is beyond doubt.

Even if you burn money, the odds of winning are the greatest.

"Then Mr. Guan, how do you think about burning the war to the travel market?"

Guan Huang: "From a big point of view, there are bottlenecks in the catering takeaway model, which cannot support the company's valuation, and we must open up new sectors." ”

Hu Zhigang asked: "Then in your heart, the future ...... Superman"

Guan Huang said with certainty, "Ten years after Superman, the market value will exceed 100 billion US dollars, which should be beyond doubt." ”

Hu Zhigang's eyes almost fell.

Whether you are engaged in entrepreneurship or not, you will brag.

The current supertalent is about 4 billion US dollars, and it has increased 25 times in ten years?

A billion dollars growing every month?

What about dreaming?

Don't look at the fact that Superman's market capitalization has grown very fast, from $100 million to $4 billion, but it is only a few months.

However, the volume is there, and there is a gap in the market.

By the time the new market dividends have passed, the valuation is largely certain.

Not to mention doubling, it is even more difficult to increase by 100 million US dollars.

According to their current predictions, the market value of the two major markets of superman and travel should be able to exceed 100 billion yuan in the future.

The other party dared to say that it was hundreds of billions of dollars, which was really arrogant.

Seeing this, Guan Huang said with a smile: "It's a bit far to say this now, we might as well be bold in our predictions for the future, and then carefully verify them." ”

No matter how much you say at this time, it will be difficult to win people's trust.

Throw out a number and keep it in mind.

When it happens, you'll prove your vision.

Hu Zhigang thought to himself, too.

Who hasn't had a time for arrogance?

If the other party was not such an arrogant character, it would be impossible to do such a career.

"Well said, if there really is a miracle in the world, it will definitely be in your hands."

Guan Huang accepted calmly: "After passing the award, we went on to talk about why we chose the travel market." ”

"Hmm."

"When I started to determine the direction, some people suggested doing group buying and making movies, but I rejected them, on the one hand, the market is not big enough, and on the other hand, it is also because Meituan has been deeply involved in this field for many years, and it is not much to win positively."

Hu Zhigang nodded.

After all, Meituan is the winner of the Thousand Regiments War, and it is a strong opponent no matter which direction you look at.

Guan Huang continued: "The travel market was chosen because the two businesses of mobility and food delivery can complement each other. ”

Hu Zhigao was confused, "Do these two businesses have a gross complementarity?" ”

"Really? ”

Guan Huang: "On the surface, the wind and horses are not related, but through the business itself, from the perspective of big data, these two markets are massive, rigid demand, and high frequency, and from the perspective of billing logic, dispatch logic, and risk control logic, the two are basically the same." ”

Hu Zhigao asked: "Can you give an example?" ”

Guan Huang thought for a moment and said, "From a technical point of view, Superman's engineers seek to "strike the best balance between the delivery experience (faster delivery, more accurate ETAs) and delivery costs (less labor)", and similarly, for Superman's algorithm designers, ultra-efficient route planning and highly accurate ETA (each order has an estimated time of arrival) are crucial......"

Hu Zhigao listened groggyly.

His understanding of the Internet is limited to the traffic economy, eyeball economy, free economy, etc., and it is not enough to go a little deeper.

As for the big data and artificial intelligence behind it, it is even more difficult for him to understand.

We can only give up understanding, so as not to bring shame on ourselves.

“…… In fact, whether it is takeaway or taxi, it needs the support of scheduling algorithms. Although the two have different technical teams and data accumulation, they are fully integrated with each other, which is the direction of Superman's future development and a weapon to further dominate the market", Guan Huang finally concluded.