Beijing, Meituan headquarters.

"Mr. Wang, we can't drag it out any longer," Qian Gui said.

Wang Xin shook his head, "The time is not yet right." ”

Qian Gui was a little angry, "In March, it was said that the war would start in June, and in June, it was delayed until September, and it was already September, so should it be delayed until December?" ”

Wang Xin explained, "Now that the war starts, the odds are not great, you look outside, there are superhuman advertisements everywhere, superman-sponsored variety shows are popular all over the Internet, almost all traffic stars are endorsing Superman, and now burning money, it may be worth burning ten yuan to be comparable to the other party." ”

Qian Gui sighed, "Then you can't sit still, if it drags on, the superhuman advantage will only become more prominent, and the scale effect will become bigger and bigger." ”

Wang Xin also had a little headache, but the overall was quite calm, "I understand the situation you said, but we are originally chasers, and it is unrealistic to want to overtake in one step, I heard that the delivery time of their riders has been reduced from 45 minutes to 38 minutes, and we have only begun to establish a delivery team, which is not an order of magnitude." ”

Money is expensive, no way.

Since he was humiliated last time, he held a grudge and burst out with twelve points of enthusiasm for work, wanting to give Guan Huang a ruthless blow.

You know, it was a lifelong humiliation, and he had never suffered such a blow in his decades of life.

He is active, connecting everywhere, finding all of Superman's competitors, and wants to join forces to fight the enemy with the four King Kongs.

However, the ideal is very plump, and the reality is very skinny.

Although everyone is very interested on the surface, when it comes to the critical moment, they have their own calculations.

This is also what he expected, the people who can start a business to this day have a much higher IQ than him.

It's just that it is obviously beneficial for everyone to shoot together, but it is slow to reach a consensus.

And how lethal can an alliance without unified action be?

After chatting a few more words, seeing that Wang Xin still did not let go, Qian Gui could only leave.

Wu Fan had been waiting outside, and when he saw Qian Gui coming out, he hurriedly asked, "What do you say?" ”

Qian Gui shook his head, looking depressed.

Wu Fan was also a little disappointed.

He has no personal enmity against Guan Huang, but simply hopes that the two sides can fight.

As soon as the cannon sounded, there were ten thousand taels of gold.

Once the war starts, each family has to raise money.

As a professional manager, only by continuously investing in projects can there be rewards at all.

As for burning money, distressed?

It's not his money, what's distressed.

Qian Guiqiang raised his spirits, "Let's go visit Kuaidi and Didi to see what their family has planned." ”

Wu Fan nodded, "Also, Meituan is a new entrant, and it is not very angry, but it is understandable, Didi and Kuai are aggrieved enough, and they accidentally handed over the market to others." ”

Qian Gui: "It's not that Superman is playing tricks that drag down Didi's financing, otherwise, it's not certain who wins and who loses." ”

Wu Fan also knew about this public case.

Didi originally negotiated a new financing, but was intervened by Superman, and after such a delay, the market changed drastically, falling from the original first in the industry to the third.

Oops!

"The key is to look fast, Didi must be eager to fight, the market is not chaotic, it has no chance."

Qian Gui nodded.

Didi's size is no longer enough to shake Superman, and it is difficult to raise funds on a large scale.

"Quick...... Let's go to the fast company. ”

The two drove straight to the airport and flew to Hangzhou.

Guan Huang saw a familiar figure flashing in the Mercedes-Benz car traveling in the same direction, thought about it, had no impression, and gave up.

"Recently, has there been any movement in Hangzhou?"

Zhang Taijie replied while driving, "No, it's still the same as before." ”

Guan Huang was a little surprised.

It stands to reason that the other party should not be steady, but rather a little restless.

Seeing this, Zhang Taijie explained, "I heard some rumors, I don't know if it's true or not? ”

"How?"

"Yes, I was scared by the money burning in the first half of the year, I didn't take advantage of the competition with Superman at that time, and now the situation has changed greatly, I'm afraid the risk is even greater, and he can't make up his mind."

When Guan Huang heard this, he thought about it carefully.

It seems to make some sense.

In the "Didi, fast" war in history, Didi fired the first shot every time.

In February, the subsidy war, because Didi had raised a huge amount of money, started the war first, and the fast one could only respond passively.

By May, the capital could not stand it anymore, and the two sides mediated.

After the subsidy was stopped, Didi came up with a way to send red envelopes again, rekindling the war, in addition to passengers sending red envelopes to share with friends, but also inviting domestic first-line stars to send red envelopes to users, using the star effect to promote products.

Christmas at the end of the year is coming, Didi sent red envelopes through TV variety shows, and Jiangsu Satellite TV's Spring Festival Gala "Shake" gave red envelopes to users, attracting tens of millions of users to participate and sending out 300 million red envelopes.

The whole process is led by Didi, and the passive response is fast.

"If that's the case, we can make a little bit of an article."

Zhang Taijie asked, "What?" ”

Guan Huang: "We can promise not to shoot the first shot." ”

Zhang Taijie hesitated, "Does it work?" ”

Guan Huang: "For everyone to see, you must know that the way of burning money, capital is disgusted, many users don't like it, and even the company is against it, we must strengthen the publicity of the harm of burning money subsidies, and strive to form a consensus in all aspects." ”

Zhang Taijie asked, "Burning money can bring users, expand the market scale, and improve the company's valuation, so why not?" ”

Guan Huang naturally knew that a considerable part of the people in Superman Corporation had this idea.

In other words, most Internet companies have this mentality.

The profit model is not important, the management mechanism is not important, first stake the land, and wait until the user scale is large enough, and all the problems are no longer a problem.

"Once you start burning money, the company will be tied to the chariot, you can't help yourself, capital will force you to keep moving forward, all the work must be made for the user, everything is centered on traffic, but the subsidy can't bring real users, stop the subsidy, the business will stagnate, and even a little attention will bring about a crash."

Zhang Taijie nodded.

He naturally understands the reason, but whether he can refuse the temptation and give up the growth that is at his fingertips is another matter.

Guan Huang continued, "Moreover, the impact of burning money is too bad, and it is easy to cause social disgust, whether it can be burned or not, of course, if competitors want to burn money, we must keep up." ”

That's his competitive strategy.

Try to delay the time, wait until the "Classic of Mountains and Seas" project is born, and the final word will be made.

Try to suppress your opponent in the middle and don't leave too many chances.

Zhang Taijie nodded, "Burning money is indeed contrary to the core values of socialism, and it is not politically correct enough." ”

Guan Huang smiled.

You don't see what Meituan Didi burned money to the end, what it became, one party was in trouble, and all sides praised it.

As a business, there are some things to consider.