149. Membership system
"You will coax people", Yu Shan pouted,
After eating, under the strong recommendation of Yu Shan's mother, the two came out on a date.
At the dining table just now, with Guan Huang's tongue, he quickly coaxed his mother-in-law into a smile.
If it weren't for the short time, it would have almost been changed on the spot.
Guan Huang hugged her, "Where did you coax people?" ”
"You know."
Guan Huang naturally knew.
He promised in front of his mother-in-law that he would take good care of Shanshan and ensure happiness in the second half of his life......
There's a lot of it.
"As soon as I leave, my mother-in-law will definitely ask questions, so I will just say it."
Yu Shan: "I can lie to her, as soon as it is exposed now, I will keep asking in the future, annoying people." ”
Guan Huang kissed her, "Isn't this just right, it's logical to move in a few days." ”
Yu Shan coquettishly: "Such a big house, I live alone, I'm afraid." ”
"What are you afraid of, with me, you live in the school, you are acquaintances up and down the stairs, and you have to go to the hotel to open a room."
Yu Shan hugged the man's arm tightly, "I know that I want bad things." ”
Guan Huang comforted, "How can you say it's a bad thing, it's a natural reaction, besides, that's also our home." ”
As soon as Yu Shan heard "home", she had no idea of refusal.
Camp Nest!
Whatever the cost, it's worth it.
"Okay then, but how do you talk to Yueyue?"
Guan Huang pretended to be confused: "What? ”
Yu Shan glanced at him sideways and sighed, "It's not that you caused trouble, if Yueyue knew about the two of us......"
Guan Huang was a little weak-hearted, "Don't wronged a good person, Yueyue and I are both in contact at work." ”
Yu Shan "hummed".
She knew that this kind of thing was not to blame on the man, but she felt awkward.
The two really shouldn't have been matched at the beginning, although it didn't work out on the surface, it made the two get along more intimately.
"Yueyue has not had any male friends since she was a child, and you often joke with her, after a long time, what do you think she will think?"
Guan Huang suddenly felt troubled.
Yu Yue is now the person in charge of the Superman AI Lab, although he has not made any achievements for the time being, but he is the key to dominating the future, and his importance is self-evident.
If there is turmoil because of emotional matters, it will be more than worth the loss.
"Well, I really didn't expect that."
"Yueyue herself is unconscious", Yu Shan also had a headache.
At the beginning, he noticed Guan Huang's ghost thoughts about him, and in order to guide him to the right path, he introduced his sister as his girlfriend.
Unexpectedly, I lost my wife and lost my soldiers.
Not only did he not run away, but even his sister fell.
Guan Huang was a little proud of his charm, but he didn't dare to show it, "Well, if it really doesn't work, introduce a boyfriend to Yueyue." ”
Even he didn't believe in this kind of words, and it was impossible to deceive Yu Shan.
"Don't make a fuss, you don't care about this matter, I'll deal with it."
Guan Huang thought to himself, "What can you do?" Do you want sisters to serve a husband together", but it's always a bit of a loss, and this kind of bastard doesn't dare to say it.
The two walked to a tree-lined path, and the yellow leaves fell, which was quite a bit of autumn beauty.
Yu Shan pulled Guan Huang to sit on the rest chair, "By the way, I watched the news and said that you started to burn money to compete again and subsidize users?" ”
Guan Huang explained, "Yes, Meituan and Didi have joined forces, and we have to fight. ”
Yu Shan "oh" for a moment, she didn't understand these things, "Does that cost a lot of money?" ”
"Hmm."
Yu Shan suggested, "Do you want to mortgage the house?" ”
Guan Huang smiled dumbly, "Where is this, now it's the investor's money that is burned, don't worry, it's okay." ”
Yu Shan remembered the app experience she had used before, and tried to suggest, "I think you all attach too much importance to new customers, what is the first order is free, and the recommendation is polite, which is not bad, but for old customers, it is a bit unpleasant." ”
Criticism in the media has been loud.
Some economists have dismissed companies such as Superman, Meituan, and Didi as "morally corrupt" and have raised more money than they have made in the market.
People's anger against Internet startups has a tendency to shift to several new companies.
There are even people who make up Guan Huang's quotations, what entrepreneurship "fights for financing ability", and it is necessary to show the financing bills to compare the strength.
Although this kind of statement is false, it caters to the public imagination and is widely circulated.
Guan Huang nodded, "There is this tendency, but there is no way for the time being, if you don't occupy new users, competitors will occupy them, and you can only survive this round first." ”
Yu Shan: "I don't understand either, I just saw a foreign survey and research, saying that the success of Costco, Amazon and Starbucks is inseparable from the membership economy." ”
"Really?"
Yu Shan recalled, "Relevant data shows that Amazon members spend an average of $1,200 on Amazon every year, and non-members only spend $500. Starbucks members spend three times as often as non-members, and membership is growing at a rate of 18 per year, with $1.2 billion in Starbucks member accounts. ”
Guan Huang frowned, "This is also a train of thought. ”
Yu Shan: "Some foreign media define this situation as a membership economy. ”
Guan Huang remembered the situation in the afterlife.
In his understanding, the membership economy will not begin to flourish until the Internet enters the second half.
At that time, it was more difficult than ever to acquire new users, and instead of spending a lot of money to acquire new users, it was better to cultivate old users.
At the same time, mobile Internet and big data technology make it easier for companies to provide customized services according to user behavior patterns.
I haven't thought about starting to work on the "membership system" now.
Yu Shan's words inspired him.
Instead of-for-tat to develop new users, it is better to maintain the existing market.
After all, subsidized users don't have much loyalty.
If you have milk, you are a mother.
Membership is the establishment of a sustainable and trustworthy formal relationship between an individual and an organization or enterprise.
The relationship is mutually reinforcing.
Businesses will provide better benefits to their members, who will have higher loyalty and even offer advice to help them improve their products.
"Superman's membership system has been preparing for development, but it is not strong enough, and it seems necessary to strengthen it."
Yu Shan: "I'll go back and find you the materials in this area and see if I can use them." ”
"In this case, the sales department becomes less important, and the product and customer service departments need more authority and more thinking about who our best customers are and what value we can provide to them......"
Guan Huang frowned and muttered to himself.
Domino effect.
A simple membership economy represents an important strategic transformation.
It's not something you can decide by patting your head.
Yu Shan looked at the man's thinking, and her heart was peaceful.
Quietly enjoy the bliss of the moment.