It can be said that the "Million Winners" campaign launched by Superman reversed the previous decline in one fell swoop and became the first popular product on the Internet in 2015.

After jumping to the mobile platform, this method of answering questions with prizes has aroused a strong user response.

You can not only gain knowledge, but also gain social satisfaction and a sense of self-existence.

At the same time, the threshold is extremely low.

It was just perfect!

Users only need to participate in the interactive quiz in the Superman app and have a chance to share the prize.

The questions are very simple, normal people can basically answer 8-10 questions correctly in 12 questions, and with a little luck, you can easily get the bonus.

From the launch to the popularity of the whole network, it only took a few days.

Almost all of them have fun with the lure of bonuses.

Guan Huang used his network resources in the entertainment industry, and celebrities participated in the interaction, and the popularity instantly broke through the sky.

Sometimes, marketing is simple.

As long as the quality of the products is excellent, simple propaganda can detonate public opinion.

For a time, from the circle of friends to Weibo, from inside the circle to outside the circle, "million winners" swiped the screen everywhere.

It has brought countless traffic to Superman and added countless new users.

According to inaccurate statistics after the fact, the advertising effect is relative to hundreds of millions.

At the same time, because of the competition system (VIP users play more times), more than 20% of the new users choose to recharge and become VIP, which brings nearly one billion liquidity to the company in one fell swoop and relieves the pressure of tight funds.

Meituan and Didi companies were dumbfounded, but they didn't expect Superman to have this hand.

Break the power with ingenuity!

By mobilizing people's enthusiasm and taking the initiative to participate, they can counteract their own silver bullet offensive.

Seconds to the top!

Shot from the most unlikely angles to achieve the best results.

The "Fast Alliance" has thought of Superman's coping strategy countless times, which is nothing more than financing and burning money, but I didn't expect it to be ingenious.

It's breathtaking.

However, the enemy's pride is his own discomfort.

In the face of Superman's turbulent counterattack, the "Fast Alliance" is quite difficult.

It's easier than a cat or a tiger, after all, there is a prize quiz activity, the technical content is not high, and it can be copied out in a few days.

It's easy to be scolded.

After all, everyone is fighting inextricably, and they are faintly showing a tendency to catch up.

Suddenly learning from the opponent's approach is not only a bit embarrassing, but also makes the market look down on it.

However, without plagiarism, he watched Superman ride into the dust and stage the return of the king!

Before a few companies could pay attention, other entrepreneurs took the lead.

Regardless of thirty-seven twenty-one, quickly follow the trend and swarm up.

Copy it first.

"Gold List Title", "Who is the Millionaire",

"Golden Ten Seconds", "Go to the Top",

……

All kinds of activities are overwhelming, dazzling,

Seeing this, the fast ones simply blindfolded them and copied them directly.

Business competition, that is, you copy me, I copy you.

If you want face, don't start a business.

However, in the face of plagiarism, Superman has long been prepared, not only in the form of more diverse activities, but also to increase the color of live broadcast and enhance interactivity.

Superman's official Weibo will also give the answer to the answer every day, and announce the answer to the sixth question in advance;

Launched the team to open the black function, as long as one of the four people answers correctly, they can get a bonus, increasing the probability of answering the question.

In addition, there are also various invitation code resurrection codes, which can increase the number of answers, so there is a phenomenon of various invitation codes to capture the circle of friends, and new users are constantly expanding to participate in the form of old and new.

One to ten, ten to hundred, detonating and spreading.

Leave other plagiarists behind.

It has created the reputation of the first trump card of prize quizing.

On the other hand, in the face of plagiarism, Superman also treats it differently.

If you are not famous, ignore it and pick on competitors.

"Guan Huang" Weibo was full of firepower, sneering at the "Fast Alliance", and swiped a wave of traffic.

Qian Gui, the managing partner of Nan'an Investment, who danced very happily before, has also become a turtle with a shrunken head and no longer pretends to be generous.

Under the leadership of Guan Huang, Superman fought a beautiful counterattack, and used actual combat to tell everyone that the development of the company is not just a way to burn money, but also other methods.

Money is not everything.

"When we raise money, we don't look at what the other side can bring, but what we need."

The old words are recalled, but they have become an important evidence of Guan Huang's vision.

Someone posted on the Internet to ridicule the most powerful wave of people who had been coaxed before,

"Dick Si, whose income has just reached the average line, thinks that the big guy with a net worth of tens of billions is not as smart as himself, is there anything funnier than this?"

Various elites have disappeared from Weibo, and no one has responded to it.

"I've never been able to understand how an online answer can have such a big effect?"

Xia Qixi sat on the table, and the black silk legs stretched out to Guan Huang.

Guan Huang grabbed his feet and played with it, and said casually, "To put it bluntly, this is also a way of subsidy, but it is more efficient, and the effect of two million a day is worth 100 million yuan in money-burning subsidies." ”

Xia Qixi endured the itch, "Subsidy? ”

Guan Huang nodded: "Use subsidies to acquire new users, such as 5 yuan for registration, which is sure that every user can get, and with a cost of 1 million, you can bring in 200,000 traffic; The bonus system for answering questions is also a subsidy method, not how much can everyone get, but only some people can get it, and it is possible to get a lot, 1 million prize pool, 200,000 people answer correctly, each person shares 5 yuan, but what if 100 people answer correctly? Each person will be able to share 10,000. ”

Xia Qixi's face was slightly red when he was touched, "Those many people can't get a penny." ”

Guan Huang: "Then do you think it is more attractive for everyone to get 5 yuan for sure, or is it more attractive to get 10,000 yuan?" ”

"Isn't this just buying a lottery ticket?"

Guan Huang: "Pretty much, when the returns are too small, people will be obsessed with small probability events and prefer risks, so as to fight for a big prize." ”

Xia Qixi was stunned.

Guan Huang rubbed gently, "However, this is different from the lottery, the lottery is purely by luck, and the answer needs to rely on the user's own efforts, and the correct answer can get the prize." This dilutes the element of luck, and once the user feels that he can get a prize once he puts in the effort, the chances of winning are very large, and his interest and participation are even stronger. ”

Xia Qixi was weak and pulled his feet out.

Guan Huang didn't care, and continued, "The cost of 1 million attracts far more than 200,000 people, and among the "million winners", there are often 1 million prize pools, and the number of participants can reach more than 2 million, you know what this means? ”

"What?"

Guan Huang smiled, "In the past, if my traffic cost was 5 yuan, now it is less than 3 cents, which is so cheap that it is almost free, which forms a new traffic depression." Traffic is the most important resource, and with more traffic, there will be more business opportunities. ”

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The article of "Criminal Law Through Train", I am not going to do more, if I have time, I will do it every month, if I don't have time, forget it, sometimes the plot arrives, I don't write something, it's uncomfortable!

The scale here is too strict, and it basically can't be passed (this paragraph doesn't cost money).