There are also special car companies in China, which are easy to arrive, and they have worked this for a long time.

It was founded in 2010, even earlier than Kuaidi and Didi, and second only to Uber in 2009.

It's a pity that I was born at the wrong time.

When it is easy to make a special car, domestic consumers do not know what a special car is, and the driver does not know what kind of service to provide.

Such a pure incremental market is not a good direction for entrepreneurship at all.

Yidao company painstakingly explains to drivers and users every day what a special car is, and the business growth is very difficult, and the development speed is also very slow.

There is too much market education to do, and it is very painful.

If Yidao could have cut into the stock market (taxi) at that time, I am afraid that the industry pattern would have changed.

Of course, the reason why Uber has succeeded in private cars is that the market environment in the United States is different.

Chauffeured cars have existed in the United States for a long time, and many Americans have used this service, but the market is very fragmented.

Uber is cutting into a stock market, and it is enough to use the information platform to integrate the scattered special cars.

After gaining a firm foothold in the stock market, Uber began to look for an incremental market and let private car owners drive special cars.

Therefore, if you can't see the other party's success, you will ignore the national conditions and act rigidly.

Guan Huang, Zhang Taijie and other high-level executives began to study Uber's relevant information very early.

Have a clear understanding of each other's advantages and disadvantages, and have full preparation.

However, an uncertain piece of news from Zhang Taijie caught Guan Huang's attention,

"Uber is reaching out to fast companies?"

Zhang Taijie nodded, "I heard it from a friend, but I'm not sure. ”

Guan Huang was silent.

Although Uber (China) may not be a threat to Superman, it is also necessary to prevent the gutter from capsizing.

It is not terrible for pure foreign companies to enter the domestic market, and they are not familiar with the place, and China's special national conditions alone can give them a headache.

What I'm afraid of is that there is a leading party.

"Kuaihe Didi" is not only familiar with the domestic situation, but also has a deep enough understanding of Superman.

If you add the resources of Uber (China), it is not without the power of a fight.

The people who can come up with the idea of "acquisition" are definitely not ordinary.

Zhang Taijie asked, "Boss, in fact, we can also consider acquiring the "fast" company?" Since they want to sell? To whom is it sold not to sell? ”

Guan Huang replied: "This, I haven't thought about it?" Right? You find someone to get in touch with each other. ”

Zhang Taijie was very excited when he heard this? "Okay."

He didn't notice the boss's unfinished intentions.

The two fast companies occupy 30% of the online car-hailing market at their peak? According to the valuation of one-fifth of Superman, it also has a scale of 3 billion US dollars.

Even if now the fluffy phoenix is not as good as a chicken? I am afraid I will not be able to get it without $2 billion.

After all, in order to compete, the two companies "Kuaidi and Didi" have spent billions of dollars (part of the financing went to Meituan and Eleme).

Although Superman has abundant cash flow, it is also a lot of pressure to come up with tens of billions of funds in one fell swoop.

Unless the financing is launched again? Otherwise? It is unlikely that they will take over the other.

On the other hand, it is difficult for mergers and acquisitions to achieve the effect of 1+1 greater than 2.

When the target customer group and the services provided by the two brands are the same, there is a lack of a 1+1>2 foundation.

For example, when advertising, Superman's return rate is 1:12? "Fast" is only 1:1.2.

In this way, there is a problem? Putting money on Superman, a brand with a high rate of return? Or disperse to maintain the two brands.

If all the promotion expenses are invested in Superman, then the "fast" brand is equivalent to being wasted.

How to merge the users of "Kuaidi and Didi" into Superman? The price of nearly 10 billion is too high.

But this kind of thing is inconvenient to tell Zhang Taijie openly.

lest the other person think that he is looking for a reason.

After all? Financing is about diluting equity.

Guan Huang: For M&A? Neither exclusive? Nor fanatical.

Treat it rationally.

If one of the two conditions can be met, and the merger produces a 1+1>2 effect, he will not hesitate.

First, the merger of the two companies is sufficient to establish a monopoly position.

The monopoly position here does not mean that the main business income accounts for more than the entire industry, but it has its own moat.

If there are no barriers to entry in the industry, even if the market share is high, it will drive new competitors to enter, such as the merger of Youku and Tudou, which did not reduce the subsequent competition in the field of video websites.

Second, the services provided by the two companies are completely different, regardless of whether the target customer base is the same or not.

Looking at it now, neither of these two conditions, "fast and didi", is satisfied.

The corresponding acquisition value is much less.

Since the brand is not valuable, this premium must be deducted.

On the contrary, half of the value of "Kuaidi and Didi" is in the brand.

With the loss of competition, the accumulated users and drivers continue to lose, and if you can't think of a countermeasure, three months will pass, and it will be completely wasted.

Guan Huang advised, "Contact them quickly, acquire if they can, and give hope to the other party if they can't, so as to delay the pace of Uber (China)'s acquisition." ”

Zhang Taijie smiled knowingly, "I know the boss." ”

He knew the car well.

After all, Didi was cheated like this.

If it weren't for the two of them having an idea and dragging Didi's investors for a month or two, the current market pattern would not necessarily have changed much.

Guan Huang "um" for a moment.

Hung up the phone and thought about it carefully, this matter must be taken seriously.

Don't stumble.

Strategically you can despise your opponent, and tactically you must pay attention to it.

In terms of valuation, Uber is more than $70 billion, although there is a lot of water, but it is also a behemoth.

In terms of the market, Uber has conquered cities around the world, and it has the blessing of American influence behind it.

On the ...... of Talent Reserve

This is by no means a simple opponent.

And China has the world's largest ride-hailing market, so it's only natural that Uber will invest heavily in it.

Guan Huang was also prepared for this.

Besides, it is more advantageous to fight early than late.

As a company with global ambitions, Superman will sooner or later go out of the country and go hand-to-head with Uber.

Fighting this battle in the country is at least convenient for the geographical advantage.

If you can't beat Uber (China) at home, it will be even more difficult in the Asian market, as well as in Europe and the Americas.

Play early and familiarize yourself with the features of Uber (China) as soon as possible.

At this moment, Ke Xin put on a nightgown and shyly pushed open the door, "That, what do you want to eat in the morning?" ”

Her wet hair was wrapped in a towel, giving her a very elegant look.

As the saying goes, beauty is in the bones, not in the skin.

The bones of the heart are a perfect testament to this.

A bit of mature woman charm, charming and charming, but more delicate and natural.

Guan Huang smiled and beckoned her to come over, "I'm a little thirsty and want to drink milk." ”

Kexin: "I'll do it for you." ”