After Gao Yongsheng left, Qin Xiaolan said to Guan Huang, "I'm sorry, I ......"

"What are you sorry for", Guan Huang was dumbfounded, lightly hugged the beauty, and gently pinched the fine flesh on her waist with two fingers through the tulle, preventing her from continuing.

"Although this incident started because of you, it is a disaster for you, and I really have to apologize, I should say I'm sorry for dragging you into this kind of thing......"

Qin Xiaolan put a finger on the man's lips, and her feelings flowed, "I do." ”

Guan Huang looked at the beauty's watery eyes, and couldn't help but move his index finger.

Glancing around, groups of people gathered together, no one knew what had happened here,

Shaking his head, he said, "Let's go." ”

"Hmm", Qin Xiaolan has nothing to do.

At this time, don't talk about leaving, even if she jumps into the fire pit, she has no hesitation.

The two drove back to their accommodation.

The dragon and the phoenix are upside down, and the scenery does not need to be detailed.

On the other hand, Zhang Lanling's counterattack came quickly.

The Yanhuang Think Tank published an article on the regulation of online ride-hailing, "The Visible Hand".

The article first affirmed the advantages of convenient and efficient online car-hailing, which has gained a large number of users and produced huge economic benefits in just a few years.

However, a thriving market also means barbarism and madness, which cannot be regulated entirely by the market itself, but must be brought under the scope of legal regulation.

For example, passenger safety (personal or property safety that may result from ride-hailing), related behaviors without the passenger's permission (inappropriate connection of payment responsibilities), and "abuse" of large enterprises......

The article proposes to establish the management scope of online car-hailing from three aspects, namely, "managing people, vehicles, and platforms".

"Managing people" is aimed at online car-hailing drivers, that is, online car-hailing platforms and vehicle drivers must sign labor contracts, etc.;

"Managing cars" manages commercial vehicles, that is, online car-hailing vehicles have passenger transport qualifications, etc.;

"Management platform" refers to the management platform, that is, the online car-hailing platform complies with the rental of passenger vehicles, etc.

……

The essence of the three-pronged principle is to fully integrate online car-hailing into the traditional taxi passenger transport industry.

Vehicles must be qualified to operate taxis.

In other words, private cars are not eligible to be ride-hailing.

This trick? It can be called the bottom of the kettle.

Zhang Lanling is worthy of being a senior expert in the industry.

Grab the key point with one hand.

Banning ride-hailing? He doesn't have the ability, but how to regulate? It can be called "the right time, the right place and the right people".

Superman's public opinion detection agency locked in the keyword early? Less than half an hour after "The Visible Hand" was issued, Guan Huang had already received a call.

Zhang Taijie reports the whole thing? "...... Would you like to say hello? Got the article down? ”

Dealing with public opinion turmoil? Generally, it is just a few fixed routines, limiting the current, exposure, and diverting attention......

Reduce the heat.

Guan Huang shook his head, "No, this kind of article is not for ordinary people to read?" Current throttling does not play a big role. ”

Something academic in nature? It spreads only in a small area.

The public is not interested in these things.

Zhang Taijie realized that he was stuck in a fixed mindset.

"The Visible Hand" is not a scandal, and there is not much exposure in the first place.

Even if nothing is done, it won't make much waves.

Guan Huang was silent, his hand on Qin Xiaolan's hair, thinking about how to deal with it.

This is the time when the brain is most active and the mind is the most agile.

All sorts of whimsical ideas? Sparks fly.

Zhang Taijie continued, "Why don't we leave him alone? Keep working hard. ”

Because of the particularity of online car-hailing, it has always been? Superman Travel believes in building high walls, accumulating grain, slowly becoming king, and exchanging volume for time? Thus containing policy and public opinion.

In other words? Is Internet travel service a race against time? Become a business behemoth that is too big to fail, strong and powerful, and has access to many public resources.

This is an effective way to clear the original sin of innovation.

Why does Superman keep launching a variety of new products, special cars, hitchhikers, buses, bicycles......

The infinitely extended product line can help Superman gather more social resources, promote the concept of shared innovation and green travel, maintain enough public relations heat, and influence future policy trends.

Of course, there is always the opposition and vested interests.

While Superman gathered more allies, he also created more enemies and had to fight multiple fronts.

Guan Huang: "With the development of Superman today, it is no longer possible to make a fortune as silently as in the past, and it is time to respond to social concerns, make your voice heard, and promote the implementation of relevant policies." ”

Although it is good to build a high wall and accumulate grain, if you want to achieve hegemony, you must erect a flag.

Zhang Taijie asked, "What do you mean ......?"

Guan Huang took a deep breath and suppressed his excitement, "Let's do the opposite, stir up the heat of this matter, and first popularize the knowledge of the regulatory level to netizens." ”

Zhang Taijie let out an "oh".

Guan Huang continued, "The regulation of online car-hailing is not just a matter of one company or one industry, it even involves everyone, and we must awaken this power. ”

Zhang Taijie: "That is, using public opinion to confront expert authority? ”

The reason why I say this is also because in terms of public opinion, Superman has done extremely successfully.

This has benefited not only from the rapid growth of the post-80s generation into the backbone of society, but also from the concept of bottom-up promotion of change.

Supermobility, and indeed all internet mobility companies, have won over consumers by offering high-quality and inexpensive services, while critics are often portrayed as stale conservatives.

In a way, it's a double win for marketing and PR.

Guan Huang shook his head, "There are considerations in this regard, but the main purpose is not this, but to establish a new corporate image." ”

"Huh?"

"As a ride-hailing platform, what kind of social responsibility should we undertake? How disadvantageous is this one-size-fits-all three-pronged approach? I hope that through this incident, we can do a combing, not only to educate everyone, but also to educate ourselves. ”

Zhang Taijie listened attentively.

Guan Huang: "There is a lot of debate in the academic community about industrial policy, and sometimes the "inaction" of the regulators is itself a kind of "promising", and the so-called visible hand does not always have the desired effect. ”

Zhang Taijie: "I know, let's guide the topic in this direction." ”

Guan Huang: "You don't have to be too deliberate. ”

Zhang Taijie said with a smile, "Don't deliberately, the visible hand and the invisible hand are originally hot topics in the industry." ”

When it comes to academic stance, with a little guidance, someone will automatically jump out and join the battle.

Guan Huang: "Take Superman Travel as an example, throw out the questions for everyone to discuss, and we will learn from it ourselves." ”