Just when Guan Huang was upside down and intoxicated with the warm fragrant nephrite, the headline department announced: enter the field of short videos and launch the mobile app - Volcano.

Volcano is a community platform that focuses on the creation and sharing of short videos by young people.

Through this software, users can choose a soundtrack, shoot humorous short videos, and form their own compositions.

In response to the recent fire of artificial intelligence, Toutiao is also not far behind, claiming that "Volcano will apply artificial intelligence technology to create a variety of gameplay for users".

For a time, everyone was watching.

——————

Qian Gui, a veteran internet troll and former venture capital manager who has focused on black customs for 20 years, commented on the incident online, calling the war between Douyin and Volcano "rookies pecking at each other".

Don't do it with the live broadcast, engage in short videos, and my head is in the water.

and announced in a high-profile manner: "If the short video can become my food and Xiang, the post will be proof." ”

Although some netizens responded: "Don't cheat to eat and drink." ”

However, this bit of irony is nothing for Qian Gui, who is accustomed to spit on his own face.

After a long time of turmoil, he is as thick-skinned as a city wall, not ashamed, but proud, and establishes himself as the leader of the Black Pass Alliance.

Its Weibo can be called the base camp of the domestic black pass, and it has gathered some black fans all year round.

When something happens, it's like being beaten with chicken blood.

All kinds of!

This time was no exception.

Catch a little mistake and go all the way to the end.

There are many discussions about abandoning live broadcast and choosing short videos:

Civilized: "Who doesn't make a few mistakes in their life?" Guan Huang is also human. ”

Mean point: "He was clearly well prepared for bankruptcy. ”

And the schadenfreude: "Doomed to a failed fate." ”

……

Judging from the current situation, abandoning live streaming seems to be a mistake.

Since last year, the live broadcast industry has been crazy beyond imagination.

"More than 200 live broadcast platforms have been launched, and more than half have received financing",

"732 million netizens nationwide, 344 million watch live broadcasts",

"Live + e-commerce, + tourism, + education",

……

Capital's on-screen approach to online live streaming has evolved from a calm wait-and-see to a frantic chase.

On the other hand, in the second half of 2016, the live broadcast market after the savage growth began to move towards maturity and clarity.

In this case, the actions of Headlines and Superman seem to be different from ordinary people.

You know, Toutiao is no ordinary player.

Frequent attendees at the Wuzhen Conference,

One of the Big Three in the post-BAT era,

Most like the corporate culture of a Silicon Valley company,

……

Its algorithm advantage is unique in the field of news distribution.

As a rising star, "Daily News" still has some shortcomings compared with "Today's Headlines".

At this time, Toutiao gave up the live broadcast route and launched a short video of the volcano, choosing to connect with Douyin.

Unexpected by everyone.

Although, in the eyes of the public, a bit stupid.

Buck the trend.

However, in the eyes of those who have a heart, it is meaningful.

Especially the deterrence brought by Guan Huang's past achievements, people can't help but reflect, is short video really not as good as live broadcast?

Or is it hiding something that outsiders can't understand?

There are many smart people in the world, and the competition between Douyin and Volcano has also stimulated more entrepreneurs and investors.

On the bright side, it's easier to get financing.

Douyin has only been launched for more than a year, with 42 million DAUs and 100 million MAUs, with an average average duration of more than 40 minutes, which is on par with established video websites.

The latest price from venture capital exceeds $2 billion.

Even if the amplification effect of Superman and Guan Huang is removed, Douyin can be called a huge success.

The downside is that the competition is getting tougher.

Take a look at Toutiao's launch of the Volcano APP, and you will know that there is no shortage of smart people in the world.

Toutiao's entry into the field of short video at this time is both optimistic and confident.

Optimistic, the future of short videos.

Confident, not afraid of any competition.

When Guan Huang got the news, he wasn't much surprised.

Historically, Toutiao was a product launched in September, and it was not until after the Spring Festival that it may feel that it was running through, and then it pressed resources on a large scale.

Subsequently, the excellent data performance of the product made Toutiao decide to go all out to promote it.

Direct all kinds of traffic star BD resources to new projects and improve the company's quality.

And short videos also lived up to expectations and quickly became its strategic product.

All the way to the social supremacy of the goose factory.

……

Now, with Superman's intervention and Douyin's precedence, Toutiao will only be more determined and desperate than in history.

However, Guan Huang had no fear.

Today, he has passed the stage of stealing an idea to get a head start.

There is no fear of any competition, whether it is the original celebrity in history or the new opponent of the butterfly effect.

It's just competition.

It's just burning money.

Along the way, there have been countless bloody storms, and no company has been accompanied by war since its birth like Superman.

Headline entry, no big deal.

Guan Huang is confident.

Superman is capable.

Fight a battle, face it hard, and see who has the better foundation.

And this battle can be called the last battle.

Regardless of victory or defeat, it will change the pattern of the domestic Internet.

——————

"Old Xiao, have you ever used a volcano?" Guan Huang leaned back on the sofa and asked casually.

Xiao Wenwen nodded, "Yes." ”

Guan Huang: "What's the difference with us?" ”

Xiao Wenwen pondered, "The content focuses on different things. ”

"How?"

Xiao Wenwen began to organize the language.

At this time, Douyin has not yet formed distinctive characteristics, and it is still difficult to summarize its core content in one or two sentences.

"The videos in the volcano app are mainly humorous jokes, and there are many joke videos and life tips in it."

"Oh."

Xiao Wenwen: "And our Douyin is mainly based on popular songs, dance videos and game videos. ”

Guan Huang nodded.

Under his intervention, Douyin developed faster than in history, almost monopolizing the content of songs and movies.

Others have to be creative if they want to achieve something.

Volcano has chosen a new direction – humor.

I hope to plan big with small.

Xiao Wenwen continued, "On Douyin, users can discover many very good songs and movie clips, and recreate the original content, which is our core strength. ”

"Hmm."

Guan Huang replied: "The summary is in place, so what do you think about the next step?" ”

Xiao Wenwen: "The target group of volcanoes is different from ours, and what we need to do is to continue to strengthen this difference and not go all-round development. ”

"Huh?"

Xiao Wenwen: "Volcano's audience is generally around 30 years old, while our audience is relatively young. Posting original videos on the volcano can get firepower points, of which firepower points can be withdrawn through exchange, while Douyin videos have no profit nature, which is beyond our ability. ”

Guan Huang: "You mean to learn from them?" ”

Xiao Wenwen shook his head: "No, imitating the other party will hurt our reputation too much." ”

"What are you going to do?"

Xiao Wenwen: "We can combine it with live broadcast, users can attract fans into the live broadcast room through live broadcast, so as to get anchor gifts......"