248, Lucky Coffee

"Who was it just now?" Xia Qixi asked while sorting out his clothes.

Guan Huang didn't care, and helped her zipper, "Who does it matter who she is." ”

Xia Qixi asked: "Didn't you put up a maintenance sign?" ”

"Yes."

Xia Qixi: "Then how can anyone come over." ”

Guan Huang: "Don't think about it, see it when you see it." ”

"It's a shame to spread it."

Guan Huang: "I don't have real evidence, what are you afraid of." ”

Xia Qixi said: "I'll go out first, wait a minute, you go out again, don't let people see it." ”

"Okay."

Guan Huang packed up and went out,

I met a woman head-on.

In his thirties, he has a beautiful appearance,

Elegant temperament.

It should be tonight's female guest.

When the two sides met, they were stunned for a moment,

Guan Huang pretended to be indifferent and walked away calmly.

The woman began to suspect that she had gone wrong and looked at the bathroom sign again.

That's right.

……

Guan Huang walked to the hall and saw Su Yu standing not far away.

Nod to the other person.

Su Yu pretended that nothing had happened, and responded with a smile.

But the wheezing sound just now flashed involuntarily in his mind.

Really like a beast.

Guan Huang walked a few steps, stopped again, and turned around, "Miss Su." ”

"Huh?"

Guan Huang: "There's something I want to ask you about." ”

"You say."

Guan Huang: "The latest Lucky coffee, do you understand?" ”

Su Yu: "I know, Dacheng Group is an investor in Lucky Coffee. ”

There's nothing to hide.

If you pay a little attention, you can find out.

Guan Huang smiled, "I'm very interested in this brand, can you elaborate on it." ”

Su Yu was a little embarrassed.

The other party seems to have a deep meaning.

Guan Huang: "Needless to say, let's talk about it." ”

Su Yu pretended to be relieved, "Well, let's talk casually." ”

Trade secret?

She didn't know it herself.

and Wang Yuanchao have long been separated.

How can you know any secrets.

However, this is not the time to explain.

Guan Huang invited the other party to sit down,

Su Yu stroked her hair, "Lucky Coffee, put user experience first, I hope to build a good brand through this." ”

"Oh?"

Su Yu organized the language: "It has been benchmarking foreign Starbucks coffee, in order to ensure the high quality of coffee, in the selection of materials and equipment, such as coffee beans, which are 20% to 30% more expensive than commercial coffee beans on the current market, and the coffee equipment used is also the top equipment on the market." ”

Guan Huang "um" for a moment.

Since Lu Zhengzhao wants to build a new brand of Internet coffee, he still has to do face work.

Whether it's true or not.

That's how it was advertised to the outside world.

Su Yu: "This is a matter on the coffee side, and on the Internet side, Lucky has also done a lot. ”

"Huh?"

Su Yu: "Their own app has set up more than 100 sets of tags for user behavior and established a management database, so as to understand user characteristics, consumption frequency, consumption location, taste preferences, etc., so as to carry out appropriate marketing activities. ”

Guan Huang: "Big data. ”

Su Yu nodded: "Yes, according to their own statement, accurate user portraits can allow companies to understand where to advertise, which users to send care coupons, and so on." ”

Guan Huang suddenly said, "When you say this, I have the impression that I ordered a cup of coffee yesterday, and it was delivered for more than 30 minutes, and it pushed me a free coupon." ”

Su Yu: "Well, Lucky Coffee hopes that through these methods, it can ensure a better user experience, establish brand reputation, and enable new users to be retained. ”

In all fairness, Guan Huang is still a little impressed.

Lu Zhengzhao, a layman, can figure out a set of Internet playing methods so quickly.

It's not simple.

It can also be inferred from this that Shenzhou Automobile is definitely not to be underestimated.

While it's unlikely to threaten the supremacy of Superman Travel (after all, the size of the two is there), it's likely to cause big trouble.

Especially next year's listing.

If you are not careful, it is easy to send a bad signal to the market.

"What about Lucky Coffee's supply chain?"

Su Yu: "Basically, the back-end supply chain has been opened up and operating costs have been reduced. ”

Guan Huang frowned: "Really?" ”

Lu Zhengzhao has talents in his hands.

How long has it been since the brand was created?

The supply chain integration is completed.

Not easy.

Su Yu: "I heard them say that in the Lucky App, every user purchase is connected to the back-end supply chain, logistics, and financial management system, because all orders are online, there is no cash transaction on site, and store staff can better guide customers and provide services to reduce costs." ”

Guan Huang agreed: "If this is the case, then it is reasonable, the traditional coffee industry, more than 30% of the cost is spent on stores, rent, decoration, many people blindly rent large stores, and finally find that it is not suitable." ”

Su Yu: "Lucky has adopted a new retail model, and the core of people, goods and places is on data. ”

Guan Huang summarized the information that the other party said.

I have a general understanding of Lucky Coffee.

"Thank you, Miss Su."

Su Yu shook his head, "It's nothing, it's all public information." ”

Guan Huang: "It saved me a lot of effort. ”

Su Yu hesitated for a moment and asked, "Mr. Guan, are you preparing to enter the coffee industry?" ”

Guan Huang shook his head: "That's not true, it's mainly that Boss Lu is blooming everywhere and wants to pay more attention." ”

As a caring person, Su Yu naturally understood what the other party meant, and said directly, "With the size of Shenzhou, it shouldn't affect you, right?" ”

This is a bit of a superficial statement.

But this is also Su Yu's strategy.

It's a great way to quickly establish an intimate connection with a stranger and speak ill of your enemies.

Sure enough, when Guan Huang heard this, he said with a smile, "Haha, it's over, it's over, Superman still has a lot of room for improvement." ”

Su Yu shook his head, "You are too modest, and the Ten Divine Prefectures are not superhuman opponents." ”

Guan Huang: "The embankment of a thousand miles collapsed in the anthill, at present, Superman occupies the first position in the market, but this kind of first is not safe, and Shenzhou is a strong challenger." ”

Su Yu pretended to understand, "Oh".

The other party looks sober and has its own insistence on the market.

You can't be a hard asserter.

Guan Huang continued, "The ride-hailing market, which has the characteristics of both the Internet and traditional industries, does not have a cross-regional network effect. ”

Seeing the other party talking there, Su Yu's disgust in her heart decreased a lot.

There is still merit in this man.

It's not a pure sperm brain.

To be able to get to where it is today, even if there is a lucky factor, there is no doubt about one's own ability.

Guan Huang was interested, "In other words, a local company is fully capable of challenging a giant like Superman in a regional market. ”

"Huh?"

Guan Huang: "Because of the monopoly advantage of a single city, such as Haicheng, it is difficult to help another city, such as Chongqing, and everyone will not choose Superman involuntarily because the people of Haicheng love to travel on Superman, which is very different from companies like WeChat and Taobao." ”