253. Sit on the mountain and watch the tiger fight
Guan Huang: "The one who came is not good. ”
Xu Nan smiled bitterly: "Don't say it's them, I think Superman has nothing to do with it, so it's better to give up early." ”
Guan Huang: "Then I'm going to do it even more and let everyone see it." ”
Xu Nan didn't seem to have much confidence, "Okay, anyway, I'll do the work if you pay for it." ”
Guan Huang didn't explain either.
Tesla is very powerful, but that doesn't mean that other manufacturers don't have room to survive.
Xu Nan changed the topic: "Have you heard of that Lucky coffee recently?" ”
Guan Huang: "I know, it's very hot." ”
Xu Nan pouted: "Boss Lu's way is wild." ”
The pattern is basically the same as even coffee.
It's ......
Guan Huang glanced at him: "You don't take care of it?" This bully is bullied in the face. ”
Xu Nan shook his head, "The business model, I can't say it, you superman still plagiarize it often." ”
Guan Huang was speechless: "For you, do you still need a reason?" ”
Xu Nan smiled, "Look at what you said, how much I bully men and women." ”
Guan Huang: "It's just normal business competition, what bullying men and women don't bully men and women." ”
Xu Nan sighed, "Boss Lu is not stupid, Dacheng is his partner." ”
The implication is that the means that can't be put on the table can't be used.
Guan Huang: "If you don't clean it up now, you will regret it later." ”
Xu Nan frowned: "Are you optimistic about its development?" ”
Guan Huang: "If you look at its business model design, it is completely different from the way traditional brands acquire customers based on stores, and a little operation is a good story." ”
Lucky Coffee acquires users through mobile Internet brand operation methods, including brand advertising, spokesperson, Moments placement, WeChat social fission, etc.
Whether it's useful or not, the story is excellent,
Under the package, the capital market will definitely like it.
Xu Nan: "Looking at their subsidies, they are very ambitious...... Speaking of which, the most effective way to attack is still subsidies, and you have opened a Pandora's box. ”
Guan Huang smiled: "What's the matter with us." ”
Xu Nan: "As soon as the subsidy came out, commercial competition became extremely ugly, and all kinds of wonderful ideas came to naught, and everyone no longer tried to win by surprise, just compare who has more money." ”
Guan Huang: "Standing and talking doesn't hurt your back, you think that war is art, and it is cruel to those involved." ”
Xu Nan smiled: "I think anyone who starts a business must have the courage to laugh at the situation." ”
Guan Huang stopped talking.
The two have no common topic.
Brother Gongzi's ten fingers do not touch the spring water, and all the competition he comes into contact with is beautified.
I've never seen anything too bloody.
Xu Nan continued, "I watched the promotion of Lucky Coffee, and I was very inspired, no wonder Boss Lu can do such a big business."
"How?"
Xu Nan: "In addition to large-scale advertising, after the launch, a series of activities such as buy two get one free, buy five get five free, free first cup for new customers, half price of light food, etc., won your essence."
Guan Huang: "I do have ideas. ”
Xu Nan: "According to internal sources, they have "burned" at least 100 million yuan, but "the subsidy will continue". ”
Guan Huang: "It's not surprising, subsidies plus publicity, invincible, lucky coffee, promising." ”
Xu Nan frowned,
Guan Huang stopped talking and began to drink tea with a good taste.
After thinking about it for a long time, Xu Nan shook his head, "Forget it, it's not worth it for this little thing." ”
Guan Huang didn't care: "Anyway, it's your company, you have the final say." ”
Xu Nan shook his head: "It can only be said that even coffee skills are not as good as others, and normal business competition can't be done, and this money can only be regarded as paying tuition." ”
This is the difference between the rich second generation and the entrepreneur.
If Guan Huang encounters this kind of thing, not to mention that he wants to fight hard, and beat you to death or me, at least it can't be just like that.
But for Xu Nan, losing some money is nothing.
The key is not to lose grace.
The Xu family, a wealthy family in Shanghai,
It's not mud legs that are rich,
Even coffee is a company of tens of millions.
For this reason, it is not worth it to completely confront Wang Yuanchao and Lu Zhengzhao.
Huajian Group and Dacheng Group have deep contradictions, but neither side can help anyone.
Wang Yuanchao looked ugly, and he was-for-tat with the Xu family in many things.
Huajian's side, because of various concerns, is timid.
Guan Huang: "That's okay, it's not a big deal." ”
If Xu Nan knew that Lucky coffee could blow to 86 billion in the future, I don't know if he would vomit blood in anger.
At that point, magnanimity doesn't matter.
Xu Nan was a little embarrassed and took the initiative to say, "How many days will you come this time?" I'll organize a party for you. ”
Although Guan Huang didn't say anything, he may have a weak heart, and he could sense the contempt in the other party's heart.
This matter, no matter how good the reason is, does seem a bit cowardly.
But Xu Nan also has his own difficulties, and Huajian Group's style has always been not to cause trouble.
Keeping a low profile is king.
Although Wang Yuanchao and Lu Zhengzhao's cooperation is a bit inauthentic, he can't do too much.
If you use administrative means to do it, there is a big city as a snake, and it is basically useless.
Once it really comes to the head, it will be the two groups who will personally tear it apart.
It was not a decision he could make.
Although he is the crown prince and the leader of the new generation of the Xu family, Xu Nan does not hold authority after all.
Unlike entrepreneurs like Guan Huang, who suffer from hardship, but they are free and can do whatever they want.
Not to mention, he can more or less understand the old man's thoughts.
Huajian will make money steadily and not mix too many things.
What Ayutthaya wants to do, that's Ayutthaya's business.
If Superman and Dacheng lose in the end, then the Xu family can just come out and clean up the mess.
Although Guan Huang looked down on the Xu family's style a little, he didn't despise it, and said with a smile, "Okay, Shanghai celebrities, Shanghai celebrities, I haven't seen it for so long." ”
Xu Nan gave him a roll of his eyes, "What do you want to do, ready to get married?" In that case, I'll ask the old man to come forward and organize a special one for you. ”
Guan Huang hurriedly shook his head, "The standard of celebrities should not be too high, it is a gathering of friends, everyone is a young person, what should you do so formally." ”
Xu Nan: "This is easy to say, wait for me to arrange it." ”
Guan Huang: "I don't have to worry about you doing things,"
Xu Nan: "Do you want to invite a few more female stars or something?" ”
Guan Huang didn't say anything: "This, you decided to ......"
Xu Nan: "I heard that every female star who went to Haicheng to perform has had dinner with you?" ”
Guan Huang: "Don't talk nonsense, there's nothing. ”
Xu Nan despised it: "It is groundless, and it may not be without a cause." ”
Guan Huang: "That's all rumors, you see, because of work, I am more familiar with people in the entertainment industry, everyone has come to Haicheng, I can't help but be a landlord......"
Xu Nan despised it: "Do your best...... And all the way to bed? ”
Guan Huang was speechless: "Look at what you said, I'm not a stallion, besides, I'm not afraid of getting sick if I'm messing around like this." ”
Xu Nan didn't believe in this at all.