267. Competitive situation

There are four villains in the travel market, and the takeaway market is not calm.

1) After Ahri acquired Ele.me, it entered the local life service with great fanfare, and caused a lot of pressure on the takeaway business through its huge traffic diversion.

2) In the field of short video, Kuaishou is unwilling to be taken away from the throne of the first, and has changed its previous strategy of not promoting it and set off a new round of arms race.

3) Even Qugou can not be said to be smooth sailing, as a new force in the field of e-commerce, its rapid expansion has attracted the attention of Ahri and JD.com.

From time to time, there are news in the media that "Qugou.com" sells fake goods, and Guan Huang suspects that someone is behind it.

4) The gaming business, which is just getting started.

"The Classic of Mountains and Seas AR" is popular all over the world, but it is difficult to support it alone, and it is basically impossible to support an empire with one game.

Don't say that you can challenge the overlord goose factory, you can't even compare with the pig farm, at best, it is the mihoyou of later generations.

5) In the field of payment, facing the encirclement and suppression of the two giants, although the market share has jumped to the third place in the market, it is almost impossible to go further.

6) Cloud business, just getting started.

……

Looking at all its businesses, there is no one that can be relieved.

Probably, the only thing that can be done is artificial intelligence.

It has launched two apps successively and made a great name in the circle.

But this advantage is insignificant.

In Yu Yue's words, "Jueyi" intelligence is just taking a lead.

It's really better than technology accumulation, not to mention Google, even Microsoft and Amazon are far inferior.

Superman seems to be a behemoth, and his market value may exceed 100 billion US dollars.

It's just a ride.

took advantage of the domestic market.

It's like the famous elevator joke (going up from the first floor to the 30th floor, not because of your various efforts in the elevator).

How much real material Superman has, I don't know,

But it can be compared side-by-side.

Look at Superman's per capita output this year.

If the company calculates according to the revenue of 220 billion yuan, the average human efficiency of 100,000 employees is 2.2 million yuan per year, compared with the human efficiency of other technology giants when they reach 100,000 people, Superman is basically at the bottom.

Moreover, Superman's per capita output has been declining for the past three years.

The disease of large companies has begun.

Premature aging.

Therefore, success seems to be imminent, but in fact it is out of reach.

The road is long and obstructive.

——————

"My mom wants to treat you to dinner?" Jiang Yaojia was a little embarrassed.

Guan Huang didn't refuse, "I should have invited you, how could I let the elders treat you." ”

Jiang Yaojia was happy: "You agreed?" ”

Guan Huang nodded: "You set a time, and I'll arrange the place." ”

Jiang Yaojia kissed Guan Huang excitedly, "Thank you." ”

Guan Huang wanted to laugh a little, "Thank you, isn't this normal?" ”

Jiang Yaojia pouted, like a tempting jelly, and said coquettishly, "People are afraid." ”

After all, it's not the main palace mother.

This requirement seems a bit excessive, and it is easy to give people the feeling of being inched in.

Guan Huang slapped her buttocks, causing layers of ripples, "You, think too much, if you have any ideas in the future, just say it." ”

Jiang Yaojia leaned into the man's arms and licked a few times, "Listen to you." ”

Guan Huang snorted, this little goblin ......

I have the heart to do it again, and when I see the tiredness on the woman's face, I can only hold back and want to hurt my body.

casually asked, "Over there, how are you doing?" ”

Jiang Yaojia: "Okay, everyone is very good to me. ”

Ever since the chance encounter in the ward, everyone in the department knows that there is a big guy behind her.

was originally popular, but now she has become a princess.

Even Li Meili, who doesn't deal with her on weekdays, began to change her attitude and treat her gently.

Don't be too comfortable at work.

Guan Huang: "That's good, how does the house look?" ”

Jiang Yaojia: "I'm not optimistic yet. ”

Guan Huang touched her hair, "Don't think too much." ”

Jiang Yaojia said "um".

Guan Huang naturally knew that Jiang Yaojia felt a little inferior in his heart,

But this kind of thing, outsiders can't persuade it.

The pressure must be borne by yourself.

Guan Huang can give some comfort in words at most,

"I'm free for the past two days, I'll go around with you."

Jiang Yaojia was very happy, "Okay, okay, do you have a goal?" ”

Guan Huang said casually, "How about Tomson's first product?" ”

Jiang Yaojia was stunned for a moment, "No, no, it's too expensive, it's unnecessary." ”

According to the man's request, buy the villa.

Spacious and convenient.

Tomson Golf Villa is the earliest top villa project developed in Pudong and the only golf course villa in Pudong.

Any one of them is in units of 100 million.

Guan Huang thought about it or forget it.

It is not advisable to be too ostentatious at the moment.

If it were his own residence, it would be nothing.

Don't say 100 million, a billion is nothing.

No one will gossip,

But as Jiang Yaojia's residence, it is still necessary to be cautious,

Virtue is not matched, and the consequences are very serious.

Can't even bear it.

Not only outsiders, but other women will not be convinced.

How can he be deserved?

……

Guan Huang: "By the way, have you ever thought about changing jobs?" ”

"Huh?"

Guan Huang: "The market research you helped with last time was very effective, and Xiao Wenwen was very satisfied. ”

Jiang Yaojia was very happy, "Really? ”

Guan Huang: "He doesn't know the relationship between the two of us, purely from the perspective of work. ”

In her spare time, Jiang Yaojia did a survey on the marketing of Douyin short videos.

Usually, the analysis results given by others are such general words as "the user is not in place" or "the publicity is not enough".

However, Jiang Yaojia peeled back the cocoon, traced back to the source, and worked out progressive diagnostic indicators such as awareness, reputation, preference and loyalty.

Each metric can reflect a different marketing problem.

For example, low awareness indicates that potential users are not aware of the company's brand, and may not have enough advertising.

If the acceptance is low, it may be that the product content is not very acceptable to users, so it is necessary to optimize the algorithm recommendation.

Low loyalty indicates that Douyin's brand image is not clear enough, and it may be necessary to work product quality and service.

……

After Xiao Wenwen saw it, he was eye-opening and full of praise.

The marketing department is required to immediately adopt the new standard, and refuse to use the vague concept of insufficient publicity.

I also asked Guan Huang many times, who is the master, and I want to invite him to do the operation.

Jiang Yaojia covered her mouth and smiled, "You know my ability, it's not something I came up with." ”

Guan Huang nodded.

Jiang Yaojia has a few catties and taels, and he is still clear.

In Superman Travel before, I didn't show extraordinary talent, and it was impossible to change places and companies, and people were reborn.

"Whose idea?"

Jiang Yaojia said in a low voice, "My cousin is still in college, and when she saw me working before, she came up with a lot of ideas......

Guan Huang "oh" for a moment, "It seems that my cousin is quite talented, how old is it?" ”

"Kenyi."

Guan Huang: "You can recommend her to Douyin for an internship." ”

Jiang Yaojia: "Okay, I'll ask her." ”