Entrepreneurship, in the past decade – exactly the decade after Huang Ligong graduated from university – is the word that best reflects the differences in circles. After entering the university, Huang Ligong felt the huge difference in people. People have diametrically opposed pursuits, and the same thing, the same goal, and the same word can mean very different meanings to two different people. At first, he thought, this is what middle school textbooks call class differences. Later, I gradually realized that age, experience and income determine the difference between each other more than the background.

In college years, entrepreneurship is a hot boil. Thanks to the myth of the internet and the boom in mobile entrepreneurship, entrepreneurship is still a myth of wealth creation. Two years ago, the establishment and limelight of ride-hailing companies such as Didi gave students unlimited encouragement - young people with brains and courage, as long as they are creative and have ideas, they can change society and change their power and destiny.

For young people who have just graduated, entrepreneurship is a counterattack in life. The only chance in life to counterattack. Join a startup with two rights, options, and overtime in the office with a bed. Full shareholding, once listed, the front desk girl will also become a millionaire, this is the myth of counterattack that prevailed when Baidu went public ten years ago, and it can still inspire young people who have just begun to accept social torture. Just like the young people who were inspired by the myth of sales many years ago.

For those who are starting a business, starting a business is a hard punishment.

After really founding the company, Huang Ligong knew that there was no dominance in it when he was a child. His hometown, Wushan, is a well-known mechanical town. Piston factory, water pump factory, axle factory, motor factory, CNC machine tools, etc. are densely built in a small town, and they all have a common main customer, Shiyan Second Automobile. Among them, the power engine factory is a big profit-maker in the town, the factory director Huang Yan is Huang Ligong's father, and the senior engineer in the factory Liu Daqiao is Liu Ruiyang's father. Huang Yan and Liu Daqiao knew each other when they were young, fellow villagers and colleagues, and they often played chess and drank together at night, and talked about the world. Huang Ligong and Liu Ruiyang went to school together since childhood, got out of school together, and wrote homework together, generally Huang Ligong ran to Liu Ruiyang's house with his schoolbag, and the two sat on a small bench, and Huang Ligong stretched his neck to copy Liu Ruiyang's homework if he didn't know how to do it. Accustomed to seeing the respect of his fathers among the workers and the prestige of giving orders, and also accustomed to listening to the sharp criticism and complaints of his fathers, Huang Ligong has been imperceptibly since he was a child, the factory is the blood of the country, and the people who control the blood are of course the people of the region and even the country. He secretly disagreed, believing that the obvious stupidity and low-level mistakes made by the previous generation due to the limitations of the times, such as the big pot of rice, the layman commanding the insider, the lack of respect for human values, the lack of respect for professional values, etc., will not be made again by their generation.

It wasn't until he set up his own factory that he realized his ridiculousness. Every generation has its own stupidity. It is true that this generation may not easily fall into the pit of their parents, but their own pit is waiting for them to be complacent.

Once in a small talk, he heard Xu Qianqian say that life is a gorgeous robe, which is crawling with lice. At that time, I was very emotional, and I took it as a confidant, and immediately applied it: starting a business is a gorgeous robe from a distance, and it is a shackle when you look closely; I can never take it off, and there are always fleas.

It rhymes a bit like it reads.

For most start-ups, the brightest moment is at the moment of establishment. Because, that day is the beginning of the countdown to the death of startups. After Huang Ligong was caught in it, he really understood that entrepreneurship, simply put, is to live to death. On the first day of its establishment, the state of people and money was at its peak; And then every day is rushing to death, and cash flow and human loyalty are declining day by day. Before any of these fall to zero, a way must be found for the business to make money steadily – commonly known as a business model. This is only the first step, the most basic, for the business to survive. There are many more things that need to be done to live well and become a so-called character in the eyes of others. In short, having a highlight moment after its establishment is basically a sign of success, and it belongs to only a few companies. Moreover, no matter how beautiful the moment is, it is just that moment, turning around, the fleas are still there, gnawing on them without stopping.

The excitement of the trip to India had not yet passed, and as soon as he stepped on the familiar Chinese ground, Huang Ligong felt countless fleas crawling towards him. It's said that it's a flea, and all of them can kill it.

The first flea, Liu Fei.