Han Fei also calculated the future of elephant instant noodles, and to be honest, he was not optimistic.

So in the evening, Han Fei and Mr. Chen came to one and chatted all night.

First of all, the fundamental problem of elephant instant noodles was analyzed.

Let's talk about the problem at hand first, as the popularity goes up, elephant instant noodles will usher in a wave of wild consumption by netizens.

In a short period of time, it can help Elephant instant noodles sell all the inventory, which can solve the temporary financial problem.

The factory can also be restored and developed. But the heat can go down quickly.

Through this wave of hot sales, if a good product is really good, it will attract a wave of late repurchase and loyal customers.

The quality of elephant instant noodles is recognized by Han Fei, but the product is a product, and the publicity is still not enough.

Although this wave of online sales promotion can get some of the popularity, but now in the Internet era, there is too much popularity, only one in a few days.

In the end, you still need to strike iron, and you must be hard yourself!

Here is the question of the back that I talked about with Mr. Chen.

Now the elephant is facing the most serious problem, the first is the problem of funds, this fund is not the operating funds in the factory, such as the wages of employees and other expenses, and the elephant instant noodles want to survive in the market.

It takes a lot of money.

This money should be used in two aspects, one is the aspect of product research and development, elephant instant noodles need to focus on a product to make popularity, that is, the kind of consumers can think of this brand for the first time when buying instant noodles.

For example, Master Wang's beef noodles are a well-known brand, and when consumers buy instant noodles, the first thing that comes to mind is this brand.

Of course, the old tan sour noodles that are already over will not be mentioned.

This kind of unconscionable enterprise is too lazy to say.

As mentioned earlier, the first thought is that it is not necessary to buy Master Wang's beef noodles for consumption, but to let consumers have a basic impression before they can choose the next step.

This requires a lot of publicity, a lot of advertising support. You need a very hot advertising effect, which is one thing.

At the same time, the important thing mentioned here is the type of product, so that when consumers think of you, they will choose the taste they want to eat through your category, if you have only a few things, consumers are tired of eating, then sales will definitely decline.

This is the funding issue that Han Fei and Mr. Chen talked about.

The second point is the problem of channel providers.

FMCG is also a sales model that attaches great importance to offline channels, and you can ask a question, how many instant noodles are bought online?

I dare say very little, maybe out of 10 people, at most two is not bad.

Most consumers still rely on nearby supermarkets, convenience stores, etc. to buy instant noodles.

And instant noodles are just a kind of fast-moving consumer goods, not a very delicious food, why is it called instant noodles, that is, it is eaten for convenience.

Generally, it is in a convenience store, and it is eaten only for the convenience of the bar, and the largest consumption market should be the train station, and the sales volume of the station is a lot.

Then there is the issue of channels.

If consumers go to buy instant noodles, then at a glance, there are only a few types, and what are they, Laotan, Master Wang, and other brands of instant noodles.

No matter how unpalatable it is, it will choose him.

And why not advertise a large box of instant noodles?

That's because you don't have it, consumers want to buy, but you can't buy it, and this is the problem of channel providers.

The current decline in sales of elephant instant noodles is due to the decrease in channel providers.

If you don't have any goods on the shelves, then consumers will buy them last time if they want to.

The second problem mentioned by Han Fei is to focus on solving the problem of channel providers.

This also involves the issue of funds, if you want to lay a channel provider, it is not difficult to say, and it is not easy to say.

The core is to make profits.

Then after the first step is completed, the brand has popularity, and then after giving profits to the channel provider, the sales of elephant instant noodles will gradually increase.

There is also a question of funding. Without the support of good funds, how to give benefits to channel providers is a matter of money in the final analysis.

Speaking of this, Mr. Chen fell into deep thought.

He didn't know about these problems.

But the immediate problem is that there is no money, and it is true that some capital has contacted him before.

But it is all the capital of foreign companies, including some capital of Devil's Island, and I like to find these FMCG products in China for cooperation, acquisition and other businesses.

I have to say that the fast-moving consumer goods of the island country are doing very well, and there is a complete sales network, publicity model, and other resources that Elephant Instant Noodles needs now.

Speaking of this, Han Fei gave two suggestions.

The first is to find investment, investment is important, but the source of funds is also important.

The problem that has been fed back through this incident is that the people attach great importance to the country, especially this kind of domestic brand, which is recognized by the people.

The main brand of democracy and the light of domestic products can be done forever.

There is a lot of rich capital, and now, with the exposure of the sour noodles in Laotan, it is a chance for elephants.

In this way, the capital will take the initiative to find it, Mr. Chen, what you have to do is to choose the capital, and then find the right opportunity to vigorously develop!

However, it must be noted that the right to share shares must be in his own hands, and he will also vigorously expand the development of enterprise talents.

The main thing to do is to publicize and market, and you need to use money to attract talents.

Then make a good product, lead a good team, elephant instant noodles, and continue to develop like this.

It can't be said that it is the first instant noodles in China, but it is still easy to maintain a certain share.

Speaking of this, Mr. Chen has already understood.

Before, he was a sole proprietorship, controlled the company, and wanted to become bigger and stronger, but his personal funds were still limited.

And the elephant's brand is a very good brand, which is the opportunity for this rebirth.

These are all Mr. Chen's own reputation for more than ten years, a responsible and responsible enterprise.

Businesses with good products.

Will consumers not pay?

At this point, it's pretty much it.

The main thing is to see what Mr. Chen does!

After listening to Han Fei's words, Mr. Chen said that he benefited a lot.

Be sure to thank Han Fei.

And Han Fei just sent him a word.

"Please also ask Lord Chen, you must be sure, just keep your original intention unchanged!"

"Our country needs a national enterprise like you!"

"Come on!"

…….

The elephant instant noodle affair is over.

Han Fei also gained a lot, he saw the unity of the nation and everyone's patriotic enthusiasm.

This is the most beautiful quality of Chinese people!

A wave of likes!