23, Internet celebrity incident (9)
The Internet celebrity incident is still fermenting.
Due to the appearance of Fang Damei, the protagonist of the incident, the editorial department of the morning newspaper and the intern reporter Yan Xiaochuan, who were on the cusp of the storm, were finally pulled out of the whirlpool of debates among netizens. Now it is completely around Fang Damei's outlook on life. And the existence of intern journalists is completely ignored. and the mistakes of the editorial office of the morning newspaper.
This relieved Yan Xiaochuan, an emotionally tense intern reporter.
It made Director Feng of the editorial department even more smug.
Editor-in-chief Feng originally planned it and did a good job in all aspects of the work. Waiting for the time to be ripe, the editorial department of Zaobao can also rub the heat of the Internet.
Editor-in-chief Feng thought so, when the war between the two sides escalated, he invited Ms. Liang Qian, an old classmate of her party school and a senior reporter of the TV station's social focus, to take action, and invited all parties from all walks of life to sit together on the TV station to discuss this Internet celebrity incident. can not only allow Liang Qian's program to increase ratings, but as a party to the matter, the editorial department of Zaobao can also further increase its voice, so that Zaobao will be a bestseller for a while.
Since persuading Ms. Liang Qian to retire last time, Editor-in-Chief Feng once again took the initiative to contact her.
"Old classmate, I have watched a few episodes of your show, and I am deeply touched." Editor-in-chief Feng is typical of what he likes and says, and talking about the topic of the TV station's "Focus Program" must be Liang Qian's old classmate's favorite to hear.
"You're a big editor-in-chief, and today you took the initiative to talk about my show. What's the intention? Liang Qian is not an ordinary character, in a word, it directly clarifies the mind of Editor-in-Chief Feng.
"Haha! Talking is always like being on a show. It's the same among old classmates, so sharp. Can't I just talk to you on the phone and make soup? It's been a long time since you've seen each other, why don't you come out and sit down and have a cup of coffee? If I didn't, my face would fall to the ground. It shattered and turned into a mess of chicken feathers. Editor-in-chief Feng tried his best to use a low profile to mobilize Liang Qian's enthusiasm.
"Why do you want to treat me to coffee and so many preludes? It's okay at this point in time, you name where. Liang Qian said generously.
"It's right next to you at the café in the hotel. Then you are very quiet, and there is no one who suits your taste. I don't dare to invite you to a general street store. It's not that you don't have face, it's that I don't have face. For a noble lady like you, there is only that circumstance. It's right for you. Editor-in-chief Feng said it himself, and he got goosebumps.
"My editor-in-chief, stop being sensitive. We'll see you later. Liang Qian said briskly.
"See you later." Editor-in-chief Feng hurriedly agreed.
Hanging up the phone, Editor-in-Chief Feng was a little complacent.
Editor-in-chief Feng drove to the hotel, but because the newspaper office was farther away from the hotel than the TV station, Liang Qian was still allowed to board first.
Editor-in-Chief Feng nodded and came to Liang Qian. "I'm sorry, old classmate. It seems that you are really close to the water and get the moon first. And I chose this place to take care of you. ”
Liang Qian smiled and said, "I know your kindness, hurry up and sit down, the coffee has already helped you." ”
Editor-in-Chief Feng sat down and was about to speak.
Liang Qian has already taken the lead, "It's all old classmates." If you have anything to say, let's just talk straight and don't beat around the bush. Time is precious. After that, I have to hurry back and have a program planning meeting that I must attend. The leaders of the station also have to come forward, and it is not appropriate for me to be late. ”
Editor-in-Chief Feng originally wanted to adopt a roundabout tactic, but since this little bit of caution had been broken by Liang Qian, he had to tell the truth.
"About the top student in the liberal arts and the mentally handicapped woman, the Internet has been very popular. The last time you were going to do a show, I stopped you. I just wanted the bullets to fly a little longer. Unexpectedly, the heat continued to rise in the past two days. Take advantage of this popularity, you should hurry up and do a talk show. Invite the relevant parties to the studio for a debate on the topic. Guaranteed to keep your ratings high. What do you think? Editor-in-chief Feng expressed his opinion.
"I'll tell you the truth, old classmate. We are preparing for this topic, and the planning meeting that will be held in a moment will be about this matter. But I'm ready to go, and I don't want to make this conversation right away. I've noticed the debate on the Internet. This heat can't come down for a while. Many great powers have appeared. But the protagonist of the incident, the champion of liberal arts, has not yet appeared. Cooking a pot of raw rice is not my style. I think that all kinds of characters have appeared, and their opinions have been clarified on the Internet. We'll let them go into the studio and talk about it. What are you anxious about? Isn't your morning newspaper already a big seller? Do you want to draw an early conclusion about this? Marginalize your morning newspaper? Liang Qian pointed out sharply.
"What if this champion of liberal arts doesn't play for a long time?" Editor-in-Chief Feng asked Liang Qian with a smile.
"If this person doesn't play, isn't there a lot of pressure on you? If he plays, it will definitely relieve your pressure. The direction of public opinion is not a matter of journalistic ethics. Whether he plays or doesn't play, you're all on the side. You are indispensable in this online debate. You're still ready to prepare for this conversation, what is your position? Is it an apology to the public or something else? Our studio is not an online platform, and the higher the ratings, the greater the impact on you, so you need to be well prepared. Liang Qian reminded Editor-in-Chief Feng out of kindness.
"Of course we can't be absent. The trend of public opinion is in our favor, so we will recommend this champion of liberal arts. If the winds of public opinion are not in our favor, our intern journalists become a backstabber. Now that we have operated into the problem of the whistleblower, this wave of dumping is still very successful. According to the situation of the online scolding war, we still have some materials. There are also some fierce materials. I keep throwing it out. The trend of public opinion will certainly be very favorable to us. Although Editor-in-Chief Feng is weak-hearted, what he said is confident.
"Old classmate, I can seriously warn you that your operation will sometimes ruin your own. Now don't say that the big V on the Internet is very unfriendly to you, even if it is the people who eat melons, it is not so easy to fool. You must not think that you can guide the wind of public opinion. Don't be smart but be mistaken by cleverness! Although Liang Qian said it was very gentle, it was actually a very solemn reminder.
"When was this episode made?" Editor-in-Chief Feng asked with concern.
"In your words, let the bullets fly a little longer. But there is one thing that can be done. Liang Qian is going to talk about the theme.
"What's the matter? What role can we play? Editor-in-chief Feng said.
"Since this matter has pushed the champion of liberal arts to the role of Internet celebrity, this is a rare resource. If he plays, we can use this resource to do some positive publicity. It is also possible to do some commercial operations. Now some educational institutions are looking for spokespersons. Isn't the role of the champion of liberal arts at the right time? As long as someone pays for it, find another broker to come forward. Our TV station can cooperate with your print media and find another online platform. Form a tripartite cooperation mechanism. There is still room for this little Internet celebrity to be the spokesperson of a product or business. TV media, I don't have a problem. Print media, how are you? The online platform that cooperates with us can also be a partner. Do you think this is a good thing? Liang Qian said her true purpose.
"So you're just waiting for this thing to continue to ferment. Turning influencers into commercial value. He is worthy of being a master of the media. When the Internet continues to talk about it, Internet celebrities become more popular. It is more valuable in business operations. Your move is high, it's really high. Print media, we don't have a problem. However, the editorial office of Zaobao should not come forward. I asked our newspaper group to step in. Do you think it's okay? Editor-in-chief Feng actively cooperated.
"The newspaper group's real name is loud enough. You go back and grasp the operation. We're starting to prepare. Then the three parties first formed a strategic cooperation framework agreement. Then leave it to our advertising department to execute. After the fermentation continues, let's do some commercial operations. Finally, we are doing this episode on the TV station. It's good for several things. From Zaobao's editorial department's point of view, as an editorial department of the newspaper group, you will not only turn your reputation around, but also get sponsorship from advertisers in this operation. The TV station uses this Internet celebrity to do some commercial operations. Finally, do a show. It should be said that it is fame and fortune. For that champion of liberal arts, he has not yet gone to college, and he has become an Internet celebrity. You can not only be a business spokesperson, but also an inspirational youth. It is also fame and fortune. If such a fight is formed, a win-win situation is the most ideal. Liang Qian paints a bright picture.
"Then let's go down and hurry up." Editor-in-chief Feng said.
Editor-in-chief Feng returned to the editorial office of Zaobao and asked the boss of the newspaper group about the matter. In the name of the deputy editor-in-chief of the newspaper group, he signed a strategic cooperation framework agreement with a television station and an online platform.
But what Editor-in-Chief Feng didn't expect was that Fang Damei, the champion of liberal arts, would dominate the direction of public opinion after the emergence of the online platform. The appearance of Fang Damei made Zaobao prematurely marginalized.
Editor-in-Chief Feng is most worried about the current situation, will Liang Qian still let the newspaper group as a party to the cooperation?