A coworking space in Changning District, Shanghai.

Early on Monday morning, Sun Han arrived at the company on time, in a fairly open office in a shared town, which is a new office with more than ten employees. With the background of a foreign company, this is also the first branch opened in China. Therefore, these more than 10 employees also include several colleagues from Australia, the United States, Singapore, Hong Kong, Taiwan and other branches who are dispatched to assist, and several other newly recruited employees in Shanghai are almost all returnees.

The company is regarded as two main lines of business, on-campus classes and off-campus classes. On-campus courses are mainly science and technology and programming electives in cooperation with international schools, while off-campus courses refer to research and camp projects. At the beginning of the entry, after a brief introduction to internal familiarization, colleague introduction, corporate culture, employee system and other benefits, etc., I directly entered the process of getting started. For the time being, there is only one escrow manager in the Shanghai branch, Joh from the Hong Kong branch

This is also one of Sun Han's direct reporting objects, as the research director, in other words, the project general, Sun Han's other reporting object is Sofia, the vice president in charge of global business in the Australian headquarters.

The work process and promotion process of a foreign company are indeed different from most other domestic companies, or it may be that this foreign company is really different. What Sun Han didn't expect was that the work schedule outline he got after joining the company turned out to be all training for 2 consecutive months, working from 9 to 5:30 every day, or connecting with the Australian headquarters for remote teaching, or communicating with several expatriate employees about the content of the learning project, and then logging in to the company's system to complete various exercises.

With such an arrangement, Sun Han's first feeling at the moment is that he feels as if he has traveled back to Australia to study, and he also feels that there is a hint of teaching Xiaobai. But among these employees recruited by the company, there are no whites. When you first return to China and face a new job, you naturally need a new adaptation cycle, and if you come, you will be safe, which is also a sentence that Sun Han himself admonished himself.

At noon, I received Zhang Lan's WeChat, which was naturally concerned about the first day of employment. After a brief chat with each other, I don't want Alex's message to come quietly.

Alex: "How's that?" Have you been hired? ”

Sun Han: "You clairvoyance, it's simple, the first day of joining today." ”

Alex sent a hey emoji, "Where did you go?" ”

Sun Han: "A foreign company in Shanghai. You're still in Beijing, aren't you? ”

Alex: "Well, are you available for the night?" Long time no see. ”

Sun Han: "Let's talk that night." I'm taking a short lunch break. ”

Alex sent a scratching emoji and a "uh-huh" to conclude.

Formal training will begin on the second day of onboarding, which is the afternoon of the first day of onboarding, with Joh

After the communication, Sun Han began the work of market research and competitive product analysis. With many years of experience in the research industry, this is the first step to make a good product, which is essential. Although there are two people in charge of the marketing side, the girl's name is Summe

Responsible for the Shanghai local, the boy is called Ch

IS is responsible for other regions in East China, and is also conducting similar research and analysis work at the same time, but Sun Han has always felt that the content side and the market side do seemingly similar things, but in fact, the focus is not the same.

Just like Sun Han and Joh

As feedback, the market side pays more attention to data, peels off the cocoon from the data, considers customer portraits, considerations, market share, etc., and Sun Han, the research director, is more similar to the person in charge of the product and operation side, and needs to start from the content, comprehensively consider the introduction of upstream resources, and the preferences of downstream customers, consider the differentiation of content, and think about the highlights and breakthroughs of their own products.

On the computer screen, the seemingly simple Excel sheet is divided into columns, Sun Han uses keywords to search, and also inquires and browses various related industry white papers or research materials, as well as products with similar themes from other well-known brands, and enters them into the corresponding columns in the table after analysis...... From the afternoon until I got home from work, it was like a chicken blood, until a short WeChat sound, Alex's dialog box popped up with a simple sentence "So."

Y temporary foreign affairs, let's talk back. I don't know what I was expecting, Sun Han didn't reply, maybe he didn't need to reply.

In the Shanghai office.

On the second day of induction, the training officially began. The opening session was with Sofia, the vice president of the Australian headquarters, through a Zoom connection. The first training was considered a comprehensive nature, and the custodian was Joh

、Summe

and Ch

is the head of the marketing department of the two departments, and Eva, who is in charge of the school program

All of them have to participate together. At the same time as the training was carried out, several temporary expatriate employees at the back of the office were also sorting out the information of their own featured products and preparing relevant follow-up content. Sofia's greeting "Hello guys, how a" rings from the computer projection screen

e you today.” By the end of this first training, it was close to noon.

The restaurant on the ground floor of the building where the company is located.

Sun Han and Summe

、Ch

The two IS, who are almost the same age, couldn't help but talk about their first training during lunch.

Ch

is: "Hayley, do you think the development process of the school that Sofia just talked about is feasible?" That's the Australian way, right? ”

Sun Han: "Yes, when I was in Australia, it was indeed like that, an email or a phone call, you can directly make an appointment to meet with the principal, even if it is just an unknown small company, the principal will also receive you warmly, including the introduction of the campus, the analysis of the feasibility of project cooperation, and even the principal will take the initiative to introduce and assist in connecting with other resources." I experienced it myself when I was in Australia, and it was like this. However, it seems impossible in China. ”

Ch

Ise shook his head, Summe

Busy with a sentence: "It's impossible." ”

Ch

IS took a sip of his drink and said, "I said during the training just now that the domestic process is different, but Sofia doesn't seem to have any reaction, so it's over, don't you believe it." ”

Summe

also added: "How can domestic principals meet people directly, what kind of relationship does it need?" Anyway, we can't just hold the materials and pull the principal to introduce them so easily. ”

Ch

is also followed, "Hayley (Sun Han's English name), why don't you help talk to Sofia again, this is not Australia, and it really can't be applied directly." ”

Sun Han agreed, "I also plan to write an email, specifically about the actual situation here, not only your market side, you just heard Sofia introduced the highlights of Australian products, that highlight, I don't think it is applicable to the domestic one, it is really different national conditions, and the focus of parents is really different." ”

Ch

is and Summe

They all nodded approvingly, Ch

is added: "You are in charge of the whole project, let's talk more." It stands to reason that foreign companies don't pay much attention to the preliminary research, so how can there be errors in this kind of detail. ”

Sun Han smiled, "It seems that the details related to this kind of cultural background may not be clear, or it depends on how they do the research, the ordinary kind is really not good." ”

Summe

He replied with a smile: "But isn't it, I can't ask about it." ”

The background of foreign companies and the rhythm of foreign companies are also the same as in Australia. After a short lunch break, head back to the office. In the afternoon, Sun Han had to work with several expatriate employees to learn the content of each product.

As a newly established Shanghai branch, many internal templates are also directly used in the Australian headquarters, the Australian headquarters has been established for nearly 10 years, has been relatively mature, seeing the product description of the unified template made by several expatriate employees, Sun Han also feels that the logic is very clear, the content is also very detailed. Including products from different regions, they also happen to have their own special themes to distinguish, and these themes are linked to local characteristic resources, whether it is research or camp products, they are stratified according to different age groups.

See some of the corresponding columns in the Excel sheet, including course grade, course direction, course objectives and content introduction, psychological needs, course type, course form, course principles, course highlights and characteristics, teaching methods, competency core, training modules, etc., at a glance. Although the highlights and characteristics of the column, the key points marked out, may not be in line with the concerns of domestic parents, and there must be a further localization process, but such a comprehensive material is finally quite a complete base.

Sun Han marked the content that needs to be further inquired about according to different colors, and the content that needs to be further localized, and the Ch

is and Summe

Together, we discussed some simplified highlights on how to catch the other person's attention in the first round of communication...... New work and new training are going on at a relatively fast pace.

Rented home in Shanghai.

Until he went home in the evening, Sun Han was still updating and refining some highlights of existing products that were more in line with localization habits according to the product content table and the suggestions of colleagues in the marketing department. In the living room, it was so quiet that I could only hear the sound of the laptop tapping on the keyboard, until the quiet of the hard work was broken by the ringtone of the phone.