From Ha

When the old man came out of the office, Mr. Xia was completely relaxed, touching the vest on his body, and it was almost wet, although the temperature in the old man's office was very suitable. She said to herself, 'This is finally over!' I went downstairs and turned on my phone, only to find that there were many missed calls, most of which were F

Ed called, she wanted to go back, but suddenly found F

Ed also sent a message, opened it and looked, it turned out that there was no major incident, that is, his plane was delayed, and it was estimated that it was evening when he arrived in Shanghai. In this way, the appointment with the VP of Marketing in the afternoon must be changed, so she called Ha

Y's secretary, Timothy, begged him to help inform the vice president of marketing to change the appointment to tomorrow because F

ED's plane was delayed. After doing this, Mr. Xia made a few more calls to the mother-in-law in terms of personnel, major customers and R&D, but because there was no appointment in advance, no one was in the office, so Mr. Xia became a free man this afternoon. At first, he planned to go to Du Qiuping, but then he thought about it, and suddenly came to inspiration, why not call the two sales directors to Shanghai, just a few people were there, and quickly arranged all kinds of work here, and saved them from going back to the factory and calling them over, which was really a double thing. Thinking of this, he called Kang Nai, and then asked Ba to be informed

Ack, Stiff, and Adeily are going to Shanghai for a meeting and will report before seven o'clock tomorrow night. After all this, Mr. Xia rushed to his body for a while, first went to the hotel, changed into a set of casual clothes, and then went out shopping alone.

At first, Mr. Xia's shopping was aimless, but gradually there was a goal, and the large supermarket became the place for her to observe in detail. By the way, she looked at the shelves of her factory's products and felt that she was still very satisfied, at least she could see the products everywhere she went. It's just that there are a lot of complaints about promotions, there are no posters, no piles, and occasionally I see two end racks in a supermarket located in a small block. For this, Mr. Xia was still not satisfied, and after a few hours, he only came across a large supermarket with promotional activities, where he could see the promotion lady of Fulu soliciting customers to do tasting activities. Mr. Xia stood far away and observed for a long time, when suddenly a promotion lady came over and asked, "Are you from the company?" ”

Mr. Xia was surprised, this girl had never met before, how could she know that I was a fern, but Mr. Xia didn't need to lie to her, so he asked curiously, "Why do you think I'm a fern?" ”

"You must be, I've seen you paying attention here for a long time, if it weren't for the people of the Worm, no one would care so much for so long?"

Mr. Xia admired this girl very much, so he admitted, "That's right, I am!" ”

"Then why haven't I ever seen you?"

"I don't work here in Shanghai."

"Are you in the factory?"

"Yes."

"Then you must know that there is an old woman in our company, who is also a foreigner?"

This time, Mr. Xia couldn't continue to pretend, "Did you say Mr. Xia?" ”

"Yes, yes, it's Mr. Xia!"

Mr. Xia thought for a moment, ready to satisfy the girl's curiosity, "Do you think I look like Mr. Xia?" "Saying that, Mr. Xia also stood up seriously and let this promotion lady look back and forth." Hey, you two, come here, she's Mr. Xia! "This sales lady suddenly called her partner over.

Three people walked over, one of them seemed to be a team leader, came up directly, and said, "You must be Mr. Xia, it's just that the photo I saw is wearing a skirt, and today you are wearing plain clothes." ”

"Where did you see my picture?" Mr. Xia asked.

"During the training, once our manager happened to be there and let us see a photo of you and her."

"Who's your manager?"

"Is that Manager Du?"

"Du Qiuping?"

"Yes, exactly. However, Manager Du is a big manager, she used to be in charge of Shanghai, and she could see her almost every day, but now she can't, she has been promoted, and she is in charge of several places, and she can't see her a few times in a month! ”

Mr. Xia and these little girls knew each other, and they also participated in the promotion team in the past, and they took out a special apron for promotion, which attracted a lot of customers to come over, so that there were more people who tasted it, and the natural purchase rate also went up. Mr. Xia thought it was so strange, she was also a girl, and the effect of standing here by herself was much better? Is it because of his face and his big nose?

After working for two hours, the promotion lady suddenly received a call from Du Qiuping, "Mr. Xia, is it you?" You're in Shanghai? Du Qiuping's nervous outgassing on the phone could be felt.

"Manager Du, I came to Shanghai for a meeting, I had nothing to do in the afternoon, just walk around, I ran into our promotion here, and I have become good friends with them!"

"Mr. Xia, I'm out of town, I'll be back now!" Du Qiuping said.

"No, I still have a meeting tomorrow, and the directors of South and North China will come over tomorrow night, and you can just attend the meeting together then!"

"Alright then, I'll go back tomorrow. You see if you have any opinions, give me guidance and guidance in time! ”

Mr. Xia met these girls and felt very happy, and at dinner, he accepted their invitation and ate a bowl of Malatang with them in shifts. Originally, she planned to leave early, but because of her appearance, business has always been very good, especially after dinner, so she is too busy, she is reluctant to leave, and she insisted until the mall closes at half past nine in the evening, and after packing up all the promotional utensils and promotional supplies, she walked out of the mall with these girls.

When Mr. Xia returned to the hotel, she didn't bother to take a bath, so she threw herself directly on the bed, and when she woke up, it was already two o'clock in the middle of the night. Mr. Xia looked at the time and thought, it seems to be fine, I am a little tired, but I slept well. If that's the case, when you go back in the future, you must take half a day a week to participate in such a promotion. Participating in labor and being able to sleep well is not the ultimate goal of Mr. Xia, because this promotion has allowed her to understand too much about the relationship between products and customers, and has also gained a lot of distance between grassroots promotions and the decision-making of the managers above. Communication is so important, everyone talks about it every day, but how to reach the most basic staff, enter their minds and become their own language and then promote to customers, this is a difficult task.

took a hot bath, Mr. Xia felt very excited, and couldn't fall asleep again, but it was so late, and she didn't dare to call anyone to make a phone porridge, and suddenly she remembered Tong Xiaoxin, isn't she in Europe, at this time it was the time when they were ready to eat the main meal, Mr. Xia didn't do anything, and immediately dialed Tong Xiaoxin, "Xiaoxin, what are you doing?" Still on vacation? ”

Hearing that it was Mr. Xia's voice, Tong Xiaoxin shouted, "Sister, aren't you in China?" Why do you call in the middle of the night, don't you sleep? ”

"I'm in Shanghai, and I've just fallen asleep. Guess what I'm doing during the day? ”

"I don't know, it can't be a date with that person, right?" The person Tong Xiaoxin said was Yang Zijing.

"Go, I've forgotten about him. I'll tell you, I did half a day as a promotion lady. You know Miss Promotion, right? ”

"You know, I still do it, we often do roadshows, and I play a color page to let customers experience, right?"

"Yes, that's it, I used to just look at it, but today I did it for a while, and it feels pretty good. When will you be back? Mr. Xia just got to the point.

"I don't know wow, I'm with my grandfather, and he doesn't seem to be in a hurry at all."

"Are you in a hurry?"

"You're all gone, I'm a little anxious! However, I've met some new friends and am having a barbecue with them! ”

"Don't you want your general manager?" I don't know why, Mr. Xia suddenly didn't dare to mention Wang Xin's name.

"Sort of, but not really wanted. He's too annoying, except for work is work, he doesn't have any mood in life at all. Compared to Ben, it's too boring? Tong Xiaoxinyi was so excited that he told a little secret.

"You're having a barbecue with Ben, aren't you?" Mr. Xia was so clever that he heard the problem at once.

"Not only that, but a lot of people. Sister, I won't tell you, they called me over! ”

Mr. Xia had a good night's sleep again, and when it was dawn, she slept comfortably on the bed for ten more minutes, and at seven o'clock, she called Wang Xin on time, "Did you get up?" ”

"Mr. Xia, I'm already on my way to school!" Wang Xin is so loud, obviously driving a car and using a mobile phone microphone.

"Did you sleep well last night?" All of a sudden, Mr. Xia didn't know what to say.

"Nice wow! What's wrong, you didn't sleep well yesterday? Did your boss discipline you? "Wang Xin is really sensitive.

"No, it's much better than expected." Mr. Xia wanted to say that someone had sent a small report, some of which was about Wang Xin, but she swallowed it back when the words came to her mouth. "Hurry to school, I have to go to a meeting too!"

"Wait, when will you come back and I'll pick you up?" Wang Xin suddenly changed his tone, somewhat intimate.

"I don't know yet, I'll tell you when I'm settled!"

"Certainly?"

"Don't worry, definitely!" The words are becoming more and more like a pair of lovers. But the two of them would never admit it.

Had breakfast and received F

ED's phone, I made an appointment to see you at the headquarters.

Today F

Ed came very early, he had been sitting in the visitor room of the headquarters for a while before Mr. Xia arrived, and when he saw Mr. Xia coming in, he quickly stood up, "Let's go, I've already asked, the vice president is waiting!" ”

When I entered the vice president's office, I found that there were many people sitting on both sides of the long conference table, and they bowed their heads to greet the people they knew, and then the vice president said, "Today is a special meeting, yesterday Ha."

This morning, we will first go through the market activity plan on the front line, and then discuss the part that you think needs special support in the afternoon. Let's go! ”

The marketing manager in charge of the brand started a retrospective of the past eight months, presenting various data to illustrate the advantages that were already in place, and the problems that existed. Of course, anyone with a discerning eye can see that the sales trend has declined sharply in the last four months, that is, the vice president does not say a word, and no one is blind. After the demonstration, the brand manager also made a brief oral summary, "In the past, the market did not get enough attention, but only through the sales network, especially the traditional wholesale channels for sales, which is also related to the guiding ideology of the general manager in the past, but now the new general manager is in place for more than a year, the situation does not seem to have changed much." If this continues, it will be difficult to have a big market jump in the future, not to mention that the current modern distribution network has gradually become the market dominant, so I hope that the managers here will pay enough attention. "Oh my God, this isn't Ming playing Xia Zong and F

ED's face, although the vice president didn't say a word ugly, but the manager in charge under his leadership said, it's not the same?

Then, another manager opened the PPT and demonstrated the investment and budget prepared by the headquarters, as well as the investment in TV advertising for the launch of the new product. The content is rich and very specific, and at the end it lists the schedule and requirements that need the cooperation of the sales team. This last sector is the focus of today's discussion. At this point, the vice president asked, "F."

🔥, is the new product already on the shelves? ”

"Not yet!" F

Ed replied with embarrassment.

"So our plan was only executed by the group headquarters, and you didn't execute it, right? Do you have an opinion about the plan, or is there an accident, you always have to talk to this place? The vice president's stern tone made the air in the entire conference room freeze. Everyone knows that if the vice president is angry, he can't say this sectio

A large part of the market budget may be cut, which is supported by the headquarters budget for subordinate brands, and is not included in the budget of the company.

F

Ed was nervous, and sweat was already soaking on his forehead. Mr. Xia reacted quickly and immediately replied, "I'm sorry, this work is not in place here in our factory, and there is no problem with the plan at all." We did ignore this plan in the previous phase when we adjusted the sales team, and we're trying to make up for that time gap. It is expected that the new product will be on the shelves in the big city first in ten days! ”

"In other words, two days after the TV station starts advertising, our products will only appear on the shelves, right? Still, it's barely acceptable, but Yvo

e, let's make a military order, and I will personally go to the store to inspect it and see how your promise is being implemented. The vice president's words were very serious, although he said with a smile, but his tone was not a joke at all.

"A gentleman's four words, a horse is hard to chase!" Mr. Xia, who had been speaking English, suddenly said a sentence in Chinese, wanting to express his determination, but as soon as the words came out, several Chinese managers laughed, and someone whispered, "It's hard to chase after a word." ’

But the VP didn't laugh, "That's it, Yvo."

e, I know it's not easy for you, after today's meeting, you go to the key account department to find a way, I have already said hello to them, and help you get a few national chain hypermarkets as soon as possible! However, you also need to integrate into the group-wide marketing management system as soon as possible at the end of the year. ”

The meeting was finally over, and the headquarters still gave a lot of support to the company, which moved Mr. Xia very much. She knew it was thanks to Ha

Uncle Y. But if she messes up again this time, I don't think she will have to come to the headquarters for a meeting again. Lunch dinner for her and F

Ed didn't go, but went directly to the key account department to implement the vice president's opinion. The key account department has received the instructions of the vice president in advance, so it is very positive, and the instructions require the company to submit samples, brochures, quotations, and listing promotion plans as soon as possible, because the time is very tight, and it must be sent tomorrow. Therefore, when he came out of the key account department, Mr. Xia did not give F

ed opportunity, directly called Kang Nai, collected these things, and brought them to Shanghai.

In the evening, before seven o'clock, everyone arrived, and no one was late, and at the same time, Du Qiuping from Shanghai also came to attend the meeting. Originally, the plan was to hold the meeting again the next day, but the mental pressure they had received at headquarters during the day today did not allow them to delay for another minute. So, at dinner, we started to discuss various things, and of course, in order to meet the cooperation of the headquarters advertisement, we first discussed the new product market plan. When the meal was over, a consensus was reached on this work, and Mr. Xia decided that during this period, F

ED has been monitoring in both the South and North China regions to address specific issues as they arise. The rest of the logistics and logistics funds are solved by Mr. Xia in the factory.

Next, back to the hotel room, everyone gathered in Mr. Xia's room and continued to discuss the dealer's problem. Because Hongda Company is also because of the departing director Fang and their group, if you want to implement the policy of payment before goods at one time, you must find a way to advertise on print or TV to solicit dealers. On this issue, Jin Minshu talked about her opinion, Ba

ack and Stiff agreed, and discussed how to advertise and solicit distributors. There are two different opinions on this issue, to F

ED represents, hoping to be referred by existing dealers or direct contact with the current sales team, which is not impossible, but the speed is too slow to keep up with the development situation. Another opinion is to advertise immediately, nationwide publicity we recruit dealers, all kinds of conditions are listed clearly, Du Qiuping and Jin Minshu both think that only by virtue of the golden sign of the multinational group, it is not difficult to find dealers who meet our requirements, so that we can have more choice. In the end, everyone was inclined to the latter, or Du Qiuping proposed, "Tomorrow I can go and talk to the vice president, and the media department under his leadership can scroll the prompt of calling dealers on our screen when the TV station broadcasts advertisements, so that the whole country will know overnight." ”

Mr. Xia immediately said, "Good idea, I'll talk about it tomorrow!" ”

In this way, the main things have been discussed, and the specific data has not been refined, and it has not been implemented to every manager and supervisor in each region and city, so Mr. Xia said, "F."

Ed, you go ahead with the meeting tomorrow morning, put these details in place, and let everyone leave with this plan, and if you don't get it done, you will be punished severely. ”

Everyone came out of Mr. Xia's room, and everyone felt that Mr. Xia had changed and became much stricter than before, F

Ed said, "You didn't attend the morning meeting, the vice president's attitude is very telling, if we don't work hard, I guess we won't have a chance to work hard in the future!" ”