Everyone was encouraged by Zhou Ziwei, and they suddenly came to their hearts, and they had hope, if the shop's business can get better, it will naturally be beneficial to them, so they also sincerely hope that the shop's business will recover.

"The main customers of our shop are the sons and daughters of rich families, not poor families and ordinary people, of course, it does not mean that we do not supply to them, naturally we also want to supply, only a small part, most of my focus is on rich people."

Xiao Shi and the other two men didn't seem to understand, and listened very seriously, and had to admit that their eldest young master still had two brushes, although they had not heard these concepts he said, but they could understand it the first time they heard it.

Zhou Ziwei saw that everyone was listening carefully, so she continued to speak.

"After all, only these rich people will update their clothes from time to time, and they will often come to buy fabrics, so our goal is to cater to them randomly and make what they like, and what they pursue is new and outdated, so we must remove outdated fabrics in time."

"I won't talk about how to make the removed fabric for the time being, and I'll talk to you again when I have time, and we'll continue the topic above."

Zhou Ziwei picked up the teacup, shook the tea leaves gently, and after taking a sip of tea, she continued to gush.

"So our fabrics are roughly divided into two kinds, you have to have an eye, guests come in, you have to know who they are, what kind of food they like, what kind of food you should recommend, we don't mean that we look down on the poor, we just treat them differently, and this is to help everyone choose the right fabric for them."

Uncle Zhong didn't speak the whole time, but he listened more carefully than the others, looking at Zhou Ziwei, his eyes were full of appreciation and satisfaction. The young lady who has been quiet and unassuming since she was a child finally has the opportunity to show her difference.

"Then how do we know other people's preferences, or how do we know other people's identities, we have to investigate in advance?" Xiao Shizi didn't know when he had already taken out the paper and brush, and was remembering the key points that Zhou Ziwei said one by one.

Zhou Ziwei glanced at the small stone, no wonder he has a good memory, it turns out that he has written it down, this method will never go out of style, when he was in school, the teacher always said that a good memory is not as good as a bad pen, those who take notes seriously and review them do remember things well.

Zhou Ziwei looked at Xiaoshizi, "You asked this question well, this question is very important, the investigation is unrealistic, maybe we can be like Xiaoshi, record it through paper and pen, and remember it deliberately, so that we can recommend the style they like to customers in time, and we can also provide door-to-door delivery, there are three people in each store, one person guards the store, and the other person goes to deliver the goods, and it will not be too busy." ”

"After all, most of the time, those rich ladies and ladies buy things when they go shopping, but it is inconvenient to continue shopping with so many shops, so we can provide them to personally help them deliver them to the house afterwards."

"That's okay, I believe that if we provide these conveniences, we may be able to win some favor, and maybe there will be a lot of repeat customers."

Uncle Zhong finally opened his mouth at this time, and he felt novel about Zhou Ziwei's proposal.

"Secondly, every time you buy our fabrics, you should carefully record their preferences, age, family background, and address. These will play a huge role in the future. ”

The principle that Zhou Ziwei uses is modern big data, through which she can understand her customers and change the way she does business.

"These fabrics, all for me to replace, today is not early, tomorrow Xiaoshi will come to the Zhou Mansion to withdraw silver, and re-buy the most fashionable fabrics now."

Xiao Shi nodded blankly, although he didn't understand what "fashionable" was, but he guessed that it probably meant novel and beautiful.

Zhou Ziwei saw that Xiaoshizi couldn't keep up with her thinking for a while, and she wasn't in a hurry, take your time, she wasn't in a hurry, as the saying goes, she couldn't eat hot tofu in a hurry, she wasn't in a hurry.

"By the way, you guys can think about doing some promotions."

Zhou Ziwei felt that her mind was full of a bunch of common promotional methods in life for a while, although she is now facing the ancients, but Zhou Ziwei feels that the psychology of consumers is about the same, so there should be something in common.

"What is a promotional tool?" One of the men asked suspiciously, and Uncle Zhong also looked at Zhou Ziwei expectantly, waiting for Zhou Ziwei to explain this novel thing.

"Well, that is, a ploy, can promote customers to buy things, stimulate their desire to buy things."

"Isn't this thing amazing?" A man let out an exclamation and looked at Zhou Ziwei with a look of adoration.

Qingyuan, who was standing not far away, was speechless, this person who was disrespectful to Zhou Ziwei not long ago, was actually persuaded by Zhou Ziwei, and now he actually worships Zhou Ziwei so much, this man is really fickle.

Although Zhou Ziwei knew that the sky outside was slowly darkening, Zhou Ziwei looked at the people in front of her who were full of interest and curiosity, and she was embarrassed to interrupt them, so she had to continue.

"If we do it, it's going to be awesome." Zhou Ziwei picked up the teacup and took another sip and moistened her lips.

"So how do we do that?" Pebble spoke.

"Well, I'd like to see it."

Zhou Ziwei looked away, thinking carefully, it seems that there are many means, it is inevitable to buy one get one free, and give it away when it is full, but what makes a big voice in Zhou Ziwei's heart is the popular chopping knife for a while.

This is very tempting, even if she doesn't believe it, she has tried it several times, Zhou Ziwei looked at the few people in front of her, and her eyes suddenly lit up.

"Maybe we can try this and cut it in half."

Everyone was interested, sat up straight and listened. Zhou Ziwei rearranged the hem of her clothes and lowered her voice.

"Small stones, pens, paper."

Zhou Ziwei took the pen and paper handed by Xiaoshizi, put it in front of everyone, looking at this formation, Qingyuan, not far away, couldn't help but be curious, walked over, leaned on it and looked at it carefully.

"You see, if this piece of cloth is priced at thirty taels, if A comes to buy it, we tell her that we can buy it at half price by inviting a friend to our shop to buy the fabric, and another friend can do the same, and a guest who has bought it ten times in our shop can give a piece of high-quality fabric for free."