In fact, this is also the first step for Sun Zhi to expand his fame.

Once that was done, he had more steps to follow.

After many days of hard work, the farmer's cooperative station has been established.

The Rooster newspaper put the matter on the front page and made a lot of hype.

The development of things was as Sun Zhi expected, and it caused a sensation in an instant.

Those consumers have a consensus in their hearts that buying Jinba men's clothing is equivalent to supporting domestic production.

For a time, the sales of Jinba men's clothing rose sharply again.

Whether it is the low-end market or the upper-end market, Jinba men's wear has once again become a hit.

As for the Nike group, after a period of sinking, there is finally a decline.

This problem has also been identified within the group.

While the number of people buying low-end products is increasing, it is also sharply reducing the number of consumers in the high-end market.

This went on for a while, and there was something ridiculous.

Nike Group's sales are increasing, and sales are declining.

On the other hand, the development of Jinba menswear made Siddle furious.

Especially when I saw today's newspaper, this guy felt very dissatisfied.

"With Citi's domestic raw materials, is this kind of thing still worth publicizing?"

"Everybody is doing this, how can he have this face?"

Siddle kept slapping the table, venting his temper.

Standing in front of Siddle was a sales consultant for Nike, the newspaper he had handed in.

"CEO, in our opinion, this is really not worth publicizing."

"But they saw an opportunity here, and after a lot of hype, it did bring them a lot of sales."

"I have to say, Sun Zhi's business acumen is something I've never seen before."

"If we continue to be enemies like this, we will probably pay an even more painful price."

The sales consultant is outspoken.

This is the reliable information he obtained based on the analysis of the situation since the development of Jinba menswear.

And the development of the Nike Group is also in front of us.

Since competing with Jinba menswear, they have not reaped the slightest benefit, but have been hindered everywhere.

"And what do you mean? Are you just watching them snatch our market?"

Siddle thumped his chest, his eyes flashing with unwillingness.

was suppressed by a junior to look like this, and Siddle couldn't swallow this breath anymore.

What's more, this junior is still Chinese, and his development in their territory is even better than that of Nike Group.

"I know you're upset."

At this point, the sales consultant paused.

"But as it stands, working with them is the right thing to do."

As soon as the words fell, Sidel burst into a rage.

"Get out of here, I don't want to see you coward again!"

The sales consultant stopped talking and obediently exited his office.

But what he said always echoed in Siddle's mind.

After a few more days, Sun Zhi couldn't stop smiling at the recent news.

"Look, I told you a long time ago."

"Nike is not doing this at all, but pushing itself to a dead end."

"It's not been a month since they attacked the low-end market, haven't they already given up?"

Sun Zhi said with a smile.

Christopher, who was standing opposite, hurriedly nodded yes.

In his heart, apart from his incomparable admiration for Sun Zhi, there is no other emotion that can be expressed.

As if he could know in advance, the development of things was all expected by Sun Zhi.

"The Nike Group couldn't hold on, and they completely cut off the products in the low-end market."

"That would have a very negative impact on their brand image."

"Taking advantage of this opportunity, we have to continue to work hard."

Sun Zhi stretched his waist, and suddenly felt full of energy.

Today, the high-end products of Jinba menswear have reached a super high level in terms of craftsmanship.

But now, there is still a lack of everyone's sense of recognition for this price.

Braunning is a key step in this.

It must be made clear to more people that clothes made by Braunning should be bought at a high price.

Therefore, it is necessary to pack Braunning well.

"We should have enough funds in our company's account, right?"

Hearing this, Christopher quickly nodded.

"To tell you the truth, the funds we can directly use this time are nearly 100 million."

Audible from the tone of his voice, Christopher could not hide his joy.

"Half of it will be used to create a charitable foundation."

I saw that Christopher's face, which was originally full of smiles, suddenly became stiff.

"Did you just say you wanted to start a charitable foundation?"

He quickly shook his head and asked again.

"You heard me right, that's what I'm going to do."

"Establish a charitable foundation to protect those traditional crafts and reflect the value of traditional crafts."

Sun Zhi looked at him very seriously.

Spending a lot of money, just to do it? Christopher really didn't understand.

"Boss, what is the benefit of this traditional craft charitable foundation for us?"

Christopher is a qualified performer, but he doesn't have much autonomy.

In the long run, he can't even reach half of Sun Zhi's.

"Through this charitable foundation, consumers will be able to identify with Braunning's ancient craftsmanship."

"As long as you package him as a person, you will have a lot of money to get in the future."

Sun Zhi knows this.

In his time, many of the things that were called luxuries were expensive in traditional craftsmanship.

Citi has developed rapidly in society, and people's ideas are relatively advanced, so they must be able to understand this.

"Even if you want to package Browning, you don't need to use this method......

Christopher squirmed to dissuade.

To put it bluntly, this guy just cares about money.

"Braunning's craftsmanship can be called superb, but now it needs to be recognized."

"What I told you just now is the best way, and there is no one."

Sun Zhi looked at him with great determination.

In addition, this charitable foundation will be able to encompass more traditional crafts.

At that time, he will be able to bring more benefits to Sun Zhi from this luxury.

Previously, it was with the help of newspapers to expand Browning's fame, but it has reached a bottleneck.

So Sun Zhi changed his method and wanted to directly let Browning get official recognition.

The establishment of a charitable foundation is to build a nest and attract phoenixes.

As long as you can follow his steps, there will be absolutely no mistakes.

"Okay boss, I hope this is also a sure deal."

Sun Zhi always felt that he didn't like this sentence a little bit.

"I want you to know that the purpose of this is to preserve traditional crafts."

Sun Zhi glanced at him.

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Chapter 427: Founding a Charitable Foundation Free Reading.