Volume 1 Greed and Hatred Chapter 343 Rapid expansion of secular catering
"You can't say that, we will remember the sacrifices you made for the empire, and in the future, we will reward you for your meritorious deeds, Li Ruiju!"
"Forget it, I don't care if the credit is not credited, I only have one request, in the future, the Aoshi Group and all the personnel of the group will not be affected."
Qin Henan smiled slightly and said, "Don't worry, I will definitely promise you!"
On the whole, the interview was relatively successful, and the two sides finally reached an agreement, and in order to cover up people's eyes, Qin Henan also issued a large fine of 100 million yuan as an explanation to the public.
Now there is no sound from the outside world, very good, you said that Generation Pictures has a monopoly, we also checked, you want Li Rui to be punished, we also fined 100 million, and no one will say anything.
Li Rui's approach is still relatively useful, at least in a short period of time, no one can pick a thorn from the head of the Aoshi Group, and the action against the Aoshi Group will be over. However, no one knows about this matter, in fact, it is Li Rui himself, otherwise no one may come to investigate, let alone fine.
The matter settled down like this, Li Rui used a fine of 100 million yuan to get the support from above, and he also kept his promise, did not say a word about today's incident, and only said at the company meeting that the group was developing too fast, so let everyone be stable first.
Generation Pictures has gained a firm foothold in the film and television industry, and according to Li Rui's plan, secular catering should also be built. In this regard, because of the foundation of Wanshi Fishery and Century Real Estate, secular catering has the conditions for full development.
Li Zi was strongly recommended by Li Rui as the president of secular catering, she was originally a rural woman tormented by a family crisis, and now she has become an important member of the "Four Beams and Eight Pillars" of the Aoshi Group.
Li Zi is a person who knows how to repay kindness, and he is also very capable, since he took office, he has been thinking about how to repay Li Rui's kindness. Now, Li Zi and his husband Guo Fugui no longer quarrel, Li Zi went to work in the city because of work, while Guo Fugui stayed at home and was responsible for defending his homeland.
Just a few days ago, Li Rui announced the development plan of secular catering in the high-level conference room of the group, and Li Zi originally planned to make a detailed plan like Li Rui's report, but now Li Rui basically does what he wants, and he goes wherever he wants, always uncertain, and he didn't have the opportunity to report in person.
Of course, Li Rui didn't really have to be a shopkeeper, the reason why he couldn't see people all day long was because he went outside and did market research in restaurants and streets. The threshold of the catering industry is not high, it does not need to invest as much money in real estate, and it does not need very professional talents in the film and television industry, as long as you find a few chefs with excellent skills, and then find some waiters with good image and good temper and strong service ability.
However, whether there are many customers in a restaurant, how good is the reputation, the most important thing is to look at the customer's evaluation. The gold and silver cups are not as good as the people's reputation, and the customers say that it is really good. If you want to have a good reputation, you can't rely on service alone, but also depend on the price and taste of the food. If the taste is good, customers naturally love to eat, and if the taste is not good, it is useless to blow it.
In order to improve the taste of the meal, Li Rui deliberately spent some time researching some spices. Such a simple thing is just a piece of cake for Li Rui, and the meal with these seasonings tastes more delicious, and at the same time, it can also improve the "color" of the meal. As long as the appearance is good-looking, it is easy to arouse the appetite of customers, and no matter how delicious the taste is, it can arouse customers' cravings.
If you just do this, it is indeed not too challenging for Li Rui, but Li Rui's goal is not only that. He hopes to increase the stickiness of customers through one-stop chain services, so that customers can increase their dependence on secular catering and Aoshi Group.
Once the customer becomes dependent, it will continue to bring benefits to the Group, and even invisibly create a stable social group that is dependent on the Group, from producers, operators to consumers, all inclusive, which is not comparable to the value created by a single industry.
Therefore, Li Rui not only has to engage in the catering industry, but also does a good job.
Based on this, Li Rui intends to carry out the synchronization from two aspects.
One is raw materials. In addition to developing new spices, Li Rui also let it start
Villagers began to grow vegetables and raise poultry and livestock. At present, Aoshi Group has established workstations in all villages of Shancheng, large and small, and the majority of villagers are also very enthusiastic to sign up to provide raw materials for Li Rui.
Of course, Li Rui's shots are naturally not ordinary things. After the cultivation of the drugs he developed, whether it is vegetables, poultry or livestock, the quality and nutrition are not at all beyond the reach of vegetables and poultry on the market. As for aquatic products, Li Rui does not need to worry, Wanshi Fishery has spread its production base throughout Shancheng, and there is no need to worry about supply problems at all.
The second is the dining environment and service attitude. To develop both high-end catering and mass catering, Li Rui's thinking is very clear, that is, to take the money of the rich to provide more preferential services for mass consumers. Because even if the meals in the high-end restaurants of secular catering are very expensive, as long as the secular catering is branded, many people will go to the restaurant of secular catering even if they are queuing up to show their status.
The development of mass catering will squeeze the living space of ordinary entrepreneurs, so Li Rui came up with a method of harmonious coexistence - the mass catering business of secular catering enterprises, uniformly adopting a canteen-style business model, neither engaging in small-scale street shops, nor engaging in large-scale chain stores, but dividing each county into several blocks, and opening a canteen in each block, the canteen is not more luxurious than the decoration of high-end hotels, and the dishes provided by the canteen are almost identical.
Li Rui asked Zheng Yuechun to help him design a lot of strangely shaped buildings, at least one in each county, and a little more in the central city, all of which were used as large hotels. People who come here to consume are either rich or expensive, and Li Rui boldly adopts the membership system, deliberately sets the consumption threshold very high, and cannot directly enter the consumption without an appointment, which makes those rich people have a comparison psychology with secular catering, thinking that the people who can go here to consume are the ones with prominent status, so Li Rui does not have to worry about business recession or loss due to high prices.
Li Rui's doing this also brought an unexpected effect, that is, the architectural level of Shancheng has been greatly improved, and the quality of the city has been raised by a lot of grades.
As Li Rui's ally, Chen Yun is obviously the biggest beneficiary, not only picking up a modern modern city for nothing, but also receiving considerable tax revenue contributed by the Aoshi Group. This also led to a closer relationship between the two sides, and in return, Li Rui received the explicit support of Chen Hao and "Baichuan Tong", and the Chen family officially joined the strategic community initiated by Li Rui.
"Li Rui, I like to go straight, since you are true to your word, I will definitely keep my promise, from now on, I Chen Hao and you Li Rui are brothers, you just have to do it freely, I will definitely support you 100%!" Chen Hao had a cigar in his mouth and patted Li Rui's shoulder vigorously with one hand.
Li Rui smiled: "Mr. Chen, I am relieved to have your words, Aoshi Group can have today, and there is also the full support of Mr. Chen, I hope that our cooperation can be closer in the future."
"Hahaha, that's natural, Ah Yun told me, you two are in love, I will be your eldest brother in the future, the family doesn't talk to each other, I'm just such a sister, even if I Chen Hao risked my life, I will definitely support you!"
Li Rui glanced at Chen Yun next to him awkwardly, and found that her expression was calm and unwavering, and she didn't seem to take it seriously at all.
"Haha, Mr. Chen, what, I still have something to do today, so I won't talk about it much, let's talk about it another day."
As he spoke, Li Rui lifted his ass and left.
"Oops, brother-in-law......"
Chen Hao was about to stay, but Li Rui had already run away.
"Ah Yun, what's the matter with this person, what is he anxious about?"
Chen Yun smiled faintly and said, "Brother, people are very busy now, what do you say he is in a hurry?"
"Really? Busy man? yes, it's really busy." Chen Hao muttered.
"Brother, aren't you worried that we will lose in the future?" Chen Yun asked suddenly, his expression a little solemn.
Chen Hao was puzzled, "Ah Yun, what do you mean by this? Are you worried that Li Rui will put us along?"
"Of course not," Chen Yun shook off
Shaking his head, he said, "I'm just worried that we think about the difficulties too simply, think about the future too beautifully, and the victory in front of me always feels unreal, and there are hidden crises everywhere."
Chen Hao was still puzzled, and said, "I think you are a little too worried, Mu Sensen is dead, Shancheng is already under our control, and Li Rui is in control of the situation economically, who can turn the table?"
"Aren't you worried about the Ding family's revenge?"
"Hmph, what did you say about Ding Yue? He is a complete failure, and from the time he chose Mu Sensen, failure was doomed. You see, now that the Ding family has not only lost control of Shancheng, but even its influence in Dongjun has been minimal, what else can he rely on to retaliate against us?"
"What if it's a bigger family than the Ding family?"
"A bigger family than the Ding family?" Chen Hao wondered, "Probably not, right?"
"Won't?" Chen Yun sneered, "Then how do you explain Chen Yuanqiao's defection?"
"This ......"
Li Rui, who returned home, did not go to work, but was on the bed at home, stretching his waist, yawning, and looking like he had not woken up.
Looking at Huang Wei lying beside him, the corners of Li Rui's mouth couldn't help but slightly hook up a little arc, these times have passed, Li Rui has also enjoyed a stable and happy life for a while.
The women in the family take turns warming the bed one by one, and this kind of day is nothing more than the ancient emperor.
Li Rui had a smile on his face, stretched out his hand and pinched Huang Wei's elastic buttocks, Huang Wei snorted from her nose, woke up quietly, and glanced at Li Rui, full of style.
She hooked Li Rui's neck and said like a coquette, "Li Rui, let's have a child, okay?"
Li Rui smiled and touched his fair and flat lower abdomen, and there was a trace of true qi between his palms, and between the true qi drumming, Huang Wei couldn't help but tremble slightly, and a touch of blush also rose on her cheeks.
"Haven't we been making it, it's not your own belly that doesn't fight." Li Rui whispered in Huang Wei's ear, the hot air blew Huang Wei's ear, Huang Wei couldn't hold back any longer, stretched out her hand to hug Li Rui, and her soft lips stuck to it......