Chapter 7: Spreading rumors
Hearing Yi Xing's words, Gongsun Li immediately shook his head.
"No, Kaiyuan Miscellaneous News is not something that can be uploaded casually, Mr. Shangguan Fan has always been an upright person, he doesn't want to write food recommendations, even if he puts a knife on his neck, it's useless."
"And we don't know anyone from Kaiyuan Miscellaneous News."
"This matter is not settled by money, and it is easy to show your feet and attract unwanted attention."
Yi Xing continued: "Don't be so rigid in your thinking, don't go to Kaiyuan Miscellaneous Newspapers, we can go to other channels. What if you go to the roadside and buy a few beggars and let them spread rumors? As long as it can play the role of attacking the Yantian Inn and advocating the Taiping Restaurant, it will be fine. ”
When Pei Baohu heard this, he came to his senses: "I have a way to this!" When I was boxing in the underground black market, I knew a few people who bought and sold news, and as long as they had money, they could spread the news! ”
"But...... The scope of the spread of the news will not be too wide, and it can only be spread in other restaurants, inns, post stations, markets and other places with dense crowds. ”
Yi Xing said: "That's enough! What we want is this kind of rumor that there is no way to verify the source and the authenticity, which will not attract the attention of Dali Temple and Honglu Temple, but can also have a certain impact. ”
"As for the content of the rumors, it is better to have a certain degree of truth."
"Just say...... The food inn uses inferior ingredients, the initial price is very cheap, because the price of inferior ingredients is low, and later the price increases, because I saw that the fame has risen, so the malicious price increase, the profit is extremely high; The Taiping Restaurant uses high-quality ingredients, so the cost is high, the price is expensive, and the profit is low. ”
Gongsun Li frowned slightly: "But no, Mr. Shangguan Fan just praised the food in our inn in the Kaiyuan Miscellaneous News, does anyone believe it?" ”
Yi Xing said: "Rumors are such a thing, no matter how false they are, some people will believe them." Besides, we can say that before Mr. Shangguan Fan came, we used good ingredients, but after Mr. Shangguan Fan tasted our food in the Kaiyuan Miscellaneous News, we saw the explosion and secretly replaced it with inferior ingredients. ”
"In order to strengthen the credibility of this rumor, we can also secretly buy some low-quality ingredients and throw them in the alley near the back kitchen, and then buy off the vendors selling mutton and vegetables, and release some information that catches the wind."
As long as this negative news continues to ferment, it will definitely be able to dissuade many customers!"
Pei Baohu scratched his head and asked a little puzzled: "Then can't we just use inferior ingredients to make it?" ”
Yi Xing shook his head: "No, what if the inferior ingredients really make customers diarrhea or even sick?" Dali Temple and Honglu Temple will definitely come to check, how can we keep an eye on it when the time comes? What's more, in order to dissuade customers, we endanger their health, which is not the purpose of our Yaotian team. ”
"False and true, true and false, some people doubt us, but they can't catch the evidence, so that we can continue to ferment rumors and not be targeted by officials. We can also achieve our goals relatively smoothly and avoid accidents as much as possible. ”
"We want to make others suspect that the Cuisine Inn is buying low-quality ingredients, but we can't be caught. The purchase of normal and inferior ingredients must be separated, and the person who buys the inferior ingredients must be disguised so that no one can see that it is from our inn. ”
Gongsun Li nodded and said: "I think what Yi Xing said is very reasonable, we can't endanger the health of customers in order to complete the task, and we can't really leave evidence and be targeted by Dali Temple or Yu Hengsi, then the gains outweigh the losses." ”
"Spreading rumors is a modest approach and has a certain amount of controllability. If you feel that the rumors are not enough, then spend more money, you can take it step by step. ”
Seeing that everyone had no objections, Gongsun Li said, "Okay, then it's decided!" Tomorrow morning, we'll split up. ”
"Tiger, you go to the underground black market, find contacts, and let them start spreading the news; I'll buy the normal ingredients, everything is as usual, and then you disguise yourself and deliberately buy some inferior ingredients and throw them into the alley near the back kitchen; Yi Xing, your chess club and the inn are as clear as possible, if others ask about the ingredients of the inn, you will say that you don't know. ”
She paused a little and said, "Hey, if only Sister Yuhuan was here, you can go to the underground black market with the tiger, Sister Yuhuan takes the money, which can prevent the tiger from spending the money where it shouldn't be." ”
Pei Baohu was not happy at that time: "What do you mean by this!" Am I like the kind of person who can't control his own hands and spends money indiscriminately? ”
Gongsun Li and Yi Xing nodded in unison: "It's not like it, you are!" ”
Pei Baohu wilted in an instant, and his head hung down.
Gongsun Li knocked on the table and said energetically: "Okay, then let's rest early today, act according to the plan tomorrow, persuade all the customers to quit as soon as possible, and continue to carry out the task!" ”
……
Early the next morning, there was a long queue at the door of the Yatian Inn again.
At the entrance of the Taiping Restaurant, the original five-percent discount on all dishes has been removed and replaced with a new price list. This new price list is still a little cheaper than the original price, about 20% cheaper.
The reason why Taiping Restaurant was warned by the owner was because the half-price dishes were already lower than the purchase price of the ingredients, which violated the relevant laws and regulations of the market supervision and involved unfair competition.
So this time, Taiping Restaurant didn't dare to mess around anymore, but only reduced the price of the dishes by about 20% to ensure that the prices of the dishes were still within the range allowed by the law.
Taiping Restaurant did not dare to fully restore the original price, so diners would not come. Compress the profit margin to the minimum within the scope of the law, at least it can still retain some diners and not completely collapse.
But even so, the business of Taiping Restaurant is still not good, and it can even be clearly seen that it seems to be extremely deserted today!
Although there are still many dignitaries and dignitaries with organs in and out, compared to the grand occasion before the opening of the Caitian Inn, it is not as good as before.
Sometimes people have a herd mentality: when everyone else goes, they want to join in the fun; If no one else goes, then even if everything is free, you have to weigh whether there is any pitfall.
Now, the herd mentality has further widened the gap between the Yitian Inn and the Taiping Restaurant.
The restaurant opened its doors, and the diners at the front couldn't wait to enter, while the people at the back continued to line up very calmly.
It's just that the process of queuing is a bit boring, and the people of Chang'an are all hospitable personalities, so they naturally chat.
"Taiping Restaurant's malicious competition this time originally wanted to bring down the Tiantian Inn, but I didn't expect to bring down myself instead! The owner came forward to criticize, this negative impact can not be eliminated in the short term, I don't know if the Taiping Restaurant can return to the grand occasion of the past. ”
"No way, this basin mutton at the Caitian Inn is really delicious! Let's just put it this way, as long as the shopkeeper of the Yitian Inn doesn't mess around anymore, don't quadruple the price all at once like before, I'm afraid that Taiping Restaurant will never be able to turn over! ”
"Indeed, the entire Yutian Inn is counting on this chef! This shopkeeper is a young girl, in fact, she can't count on anything, she just needs not to make trouble! ”
As soon as these people talked about the shopkeeper, someone immediately picked up the conversation: "Most of the Yantian Inn will be destroyed by this shopkeeper!" Have you heard, since Mr. Shangguan Fan commented on the Yitian Inn, this place has become famous, but this shopkeeper has come up with a bad idea again! She mixes good ingredients with bad ingredients and sells them! What you eat is a matter of luck! Moreover, it is said that there are more and more poor ingredients! ”
Everyone was shocked and asked, "What?!" Where did this come from? ”
"Impossible, right? Mr. Shangguan Fan has only commented for a few days? ”
"yes, I haven't heard that the taste has dropped significantly."
"Now the Caitian Inn has made a lot of money with these two dishes alone, why bother to make it shoddy, aren't you afraid of the owner checking it?"
"Where did this source come from? Is it reliable? It can't be a rumor, right? ”
Obviously, the first reaction of most diners is disbelief.
The person who broke the news said mysteriously: "Hehe, whether it is rumored or not, you can screen it yourself." It is said that some people went to the vendor who purchased ingredients at the Yutian Inn for verification, saying that there were indeed unknown mysterious people who deliberately came to buy inferior ingredients recently, and some people found the inferior ingredients that were thrown away in the alley next to the back kitchen of the Caitian Inn. ”
"Are these two points enough to make people suspicious?"
"Besides, this shopkeeper has a criminal record! After the first day of the inn was full, the price quadrupled on the second day! This clearly shows that this shopkeeper is extremely greedy for money and forgetful of profit. Now the price of food in the restaurant is already very high, and it is easy to attract attention if the price rises again, but it is shoddy, and ordinary people can't find it! ”
"As for why it hasn't exploded yet, it's very simple, the difference in taste of a star is imperceptible to ordinary people! And many people think that this is a store that Mr. Shangguan Fan has reviewed, and the taste and quality are definitely fine, even if I don't think it's delicious, it's my taste problem, not the food. ”
"So, this matter is completely low-risk and high-return, and the innkeeper was originally a little girl who was obsessed with money and was not deeply involved in the world, can he not move his crooked ideas?"
Listening to what the whistleblower said, many people began to hesitate.
The main reason is that the Caitian Inn has indeed done a lot of price increases, and with this kind of antecedent, there is naturally a breeding ground for rumors.
Someone said angrily, "I'm going to question them!" ”
The person who broke the news hurriedly raised his hand: "Confused! If you go and question them, will they admit it? Definitely not admitted! Even letting the owner bring someone to check is not necessarily useful, do you think there are so many inns and restaurants in Chang'an City, Shangguan Fan doesn't go anywhere, but the restaurant Tianinn just opened and came to eat? Taiping Restaurant just got a 5% discount, and within two days, the owner Shangguan Mao came to the door, how could he get the news so quickly? ”
"This shows that the background of the Yantian Inn is definitely not simple, and it will definitely be able to have a relationship with the owner! You go to the owner of the house to check on them, isn't that: Who is the person in the court, suing the official? ”
Everyone looked at each other, and they all saw suspicion in each other's eyes.
……
This gossip spread so quickly.
At first, everyone was still skeptical, but more and more doubts surfaced.
Someone went to the chess club to ask about it, but the young man from the chess club just said that he didn't know, and this attitude was very suspicious.
It stands to reason that the chess club and the inn are not the same? Shouldn't the image of the inn be maintained? But such vague language is very much like discarding the relationship and preventing the exposure of inferior ingredients, which affects himself.
In addition, there are indeed people in Fang City who are buying inferior ingredients, and there are indeed inferior ingredients that have been thrown away in the alley of the back kitchen of the Caitian Inn, and the owner of Shangguan Mao has never appeared to investigate......
All kinds of suspicions have made suspicions continue to ferment, and the underground black market has invited people to spread rumors, and they have spread more and more smoothly.
There are also many people who go to other restaurants and inns to say that they have eaten in the Caitian Inn, and the taste has indeed dropped sharply, and the shoddy situation is getting more and more serious.
Many people who have eaten it don't believe it, but the problem is that Chang'an City is too big, and there are always very few people who have really gone to the Yantian Inn to eat mutton in the water basin, and other people don't know the truth, so it is naturally easy to be bewitched by rumors.
What's more, there are still many people who think that after the opening of the Yantian Inn, it can be so popular in a short period of time, and there must be something greasy in it, and this rumor confirms their suspicions, and they naturally become convinced!
One spread ten, ten spread hundreds, this rumor continued to spread, and it also continued to dissuade those diners who wanted to feast on the food at the Dining Heaven Inn.
……
Three days later, in the morning, the inn reopened.
It's just that compared to the previous days, the number of people in line has dropped significantly.
Apparently, the rumors gradually spread.
The business of the chess club has not been affected, there are still a lot of people, but many people who play chess in the chess club do not eat at the Yutian Inn at noon, but go to the nearby Taiping Restaurant to eat.
Mr. Shangguan Fan has not been here since that day.
Everyone in Yaotian's team was secretly happy that the plan had taken effect!
As it stands, if you stick around for a few more days, you'll have fewer customers and you'll be able to free up time to get on with your tasks!
Gongsun Li sat behind the counter, playing with a few Tongbao while pondering where he should keep an eye on it in two days.
At this moment, Pei Baohu leaned over and said mysteriously: "Ah Li, I found that someone seems to be wandering around the alley next to the back kitchen, secretly rummaging through the inferior ingredients we threw away. ”
Gongsun Li didn't care: "Wasn't someone turning it over before?" I guess it's some diners who want to ask for a license. ”
Pei Baohu whispered: "But this time the person is different from before...... He seems to be the guy from the Taiping Restaurant, not the same person who came to spy on the enemy before. ”
Gongsun Li was stunned for a moment: "Huh? Why do the guys at Taiping Restaurant dig through our garbage? Oh! I understand, the people at Taiping Restaurant must have heard the rumors, so I want to verify it! ”
"That's a good thing!"
"Just we spend money to spread rumors, the efficiency is still a bit slow, if the Taiping Restaurant can also help and publicize it with great fanfare, the reputation of our inn will definitely be hit harder!"
At present, the restaurant inn has only found a source, although it has also spread rumors, but the efficiency is not very high, and the inn still has some guests.
If the Taiping Restaurant can help, it would be great.
The point is that the motivation of Taiping Restaurant is very strong, if it weren't for the Yutian Inn, Taiping Restaurant's current business would not have become so bleak.
Pei Baohu was also very happy: "Yes, the main thing is that it can save us money!" It's a lot of money to find these people to spread rumors, so leave some more money and divide it after the mission is over! ”
After this period of business, the money from the Yaotian team has basically been recovered, and it will be pure profit from then on. When the task was completed, Yaotian's team divided the money earned from opening the inn according to the proportion of the money paid at that time, and left this place of right and wrong.
For the money-losing tiger, who has always been poor, he has been coveting this money for a long time, and he is quite reluctant to spend money in order to spread rumors.
Now if Taiping Restaurant can help with this money, it will be great.
Pei Baohu paused slightly, and then said: "Ah Li, I found that there seem to be some catchers from Dali Temple and Honglu Temple who are wandering around the neighborhood recently, this won't affect our plans, right?" ”
Gongsun Li thought for a while: "Probably not, right?" ”
"Most of these catchers have received reports that our inn sells low-quality food. But the cleverness of Yi Xing's plan is that the catchers can't actually catch us, and even if they do go into the back kitchen to search, they can't find any evidence. ”
"As long as we can't find reasonable results after these quick investigations, most of them won't investigate us again."
Pei Baohu nodded: "Then what should I do?" ”
Gongsun Li said: "Everything is as usual, don't explain, don't cover up, if there is a catcher from Honglu Temple, let them check generously, and pretend not to know anything about the rumors." ”
Pei Baohu nodded: "I understand!" ”