Chapter 11: Have You Ever Seen a Two-Skinned Face?
The words of Cao Xinyao, the owner of Xinyao Garment Factory, made Yi Yao's heart feel uncertain for a while.
However, Yi Yao didn't take it too seriously, after all, her cooperation with Cao Xinyao was only a small project with a small shipment, and it was reasonable that the other party didn't pay too much attention to it. The time she agreed with the anchor and video clip was three days later, and it was still too late to get the goods when Cao Xinyao came back.
Yi Yao ignored a problem, such a trivial matter as getting the goods actually didn't need Cao Xinyao to come forward in person. She wanted to take the goods, paid a deposit, and could take it at any time. In other words, Cao Xinyao's excuse is not to shirk the delivery time, there may be some other reason.
Yi Yao has always been in Yunchuang, and there has always been a special person in charge of the supply chain, and she has no opportunity to exercise, and Yunchuang itself does not allow the connection between departments to be too close.
In fact, Yi Yao also understands that each process has its own responsible personnel, and if anyone masters the entire process, it will inevitably have a lot of selfishness.
The job hopping has already given Zhang Yunchuang a headache, and if he wants to resign and work alone, Zhang Yunchuang is afraid that he will scold his mother.
Tomorrow is the weekend, the company has made new progress, Yi Yao is also a lot more relaxed, after working for so long, Yi Yao also wants to relax.
Qin Mo was in a hurry, and the bag fell on the company. Seeing that it was already half past five, and Qin Mo had no intention of coming back, Yi Yao called Qin Mo's phone.
Qin Mo hesitated for a moment, but still said, "I can't leave here, you can help me send it over." ”
Yi Yao looked a little surprised, and said in his heart: We know each other very well?
But I heard Qin Mo say: "It's the hospital you went to, outpatient building 516." Yi Yao still went.
I don't know who got sick, although the relationship between Yi Yao and Qin Mo is not a friend, but out of politeness, Yi Yao still bought a carton of milk and a carton of eight-treasure porridge to express his affection. BJ's good face is engraved in the bones, and so is Yi Yao.
When she arrived at the hospital, Yi Yao knew that it was Uncle Zhang who had an accident, although she had not seen it before, she had also heard about this person from Qin Yanshan's mouth. The old man was indeed the same as Qin Yanshan said, his face was kind and amiable.
Because there are batches of bamboo weaving goods on the customer's side, although they can't make much money, but the craftsmen of the entire Heiquan community are living with this order, Qin Yanshan has no choice but to go back in advance to make arrangements, and Qin Mo is left alone in the hospital.
"Can you get busy?" Yi Yao asked.
Qin Mo still rewarded Yi Yao with a standard white eye: "Where is there so much nonsense, go get some hot water." As he spoke, he handed the kettle next to him to Yi Yao.
Yi Yao regretted a little that he shouldn't have asked this sentence.
The operation is scheduled for nine o'clock tomorrow morning, and the minimally invasive heart stent is not a major operation, and there is basically no risk, but the preoperative period requires infusion for various examinations, and Qin Mo is obviously too busy to be busy.
Yi Yao called Yi Chengwen to tell him about the situation, and Yi Chengwen simply cooked a pot of chicken soup and sent it to the hospital in a thermos bucket.
Qin Mo saw Yi Yao's father for the first time, and it was not good to go too far in front of other people's fathers, so he endured it for a long time.
"BJ: There's an animal called Erpi Face, have you ever seen it?" Seeing that Qin Mo and Yi Chengwen got along quite well, Yi Yao deliberately asked Qin Mo.
Qin Mo's eyes squinted: "How do you know if you don't look in the mirror?" ”
At ten o'clock in the evening, after eating, Yi Chengwen took the thermos bucket and went home, leaving Yi Yao in the hospital.
After tossing for most of the day, Yi Yao couldn't stay up and fell asleep against the wall next to him.
Looking at Yi Yao who was sleeping, Qin Mo laughed violently, no matter how evil the wicked person was, she could show her good side, Qin Mo was a little unsure what kind of person Yi Yao was.
To be honest, Qin Mo didn't like Yi Yao in her heart, especially after she followed her and learned a lot of things, Yi Yao seemed to have become a potential threat to Qin Mo. She asked Yi Yao to stay in the hospital to help today, more because she simply wanted to torture Yi Yao.
Qin Yanshan rushed to the hospital early the next morning, Yi Yao woke up and fell asleep and tossed all day, he was already exhausted, called Chen Lu and asked Chen Lu to pick him up, and left the hospital.
As soon as he got out of the hospital, Yi Yao stuck to Chen Lu's body and walked forward with his eyes closed.
"I really don't understand you, it's worth it to be like Qin Mo and still help people keep vigil now, is it worth it for you to toss yourself like this?" Chen Lu was a little angry, and she was vaguely jealous in her heart, and the possessiveness between girlfriends was actually no less than that of a couple.
"I'm sleepy, I'm going to sleep."
Seeing that Yi Yao was about to take off his clothes, Chen Lu was completely speechless, it was impossible to take the subway in this situation, Chen Lu could only take a taxi back to Jinghuiyuan in Sihui.
dragged Yi Yao upstairs, and Yi Yao fell asleep on the bed like a puddle of soft mud.
Chen Lu still took off Yi Yao's clothes before stuffing them into the quilt, and as soon as he finished cleaning up, he caught a glimpse of Yi Yao's bag on the bedside. The bag was ajar, and a stack of A4 paper was placed inside, like a plan made by Yi Yao.
Chen Lu closed the door and came to the living room, carrying Yi Yao's bag in his hand.
On the paper, it is a project plan made by Yi Yao for the clothing with the item number.
Yi Yao and Chen Lu are both reading operations, but in fact, the gap between their abilities is not small. Yi Yao joined the company as an operations apprentice as soon as he graduated, and Chen Lu was forced to choose an industry with a relatively high income due to the pressure of livelihood. Yi Yao's apprentice went out of the mountain and took Chen Lu to Yunchuang for an interview, which can be regarded as bringing Chen Lu into Yunchuang.
Although Yi Yao later explained the entire process and key points of the reading operation to Chen Lu clearly, after all, the time was there, and although Chen Lu worked hard, he only learned the essentials. If he hadn't taken over the account operation of Mr. Wang, the shoe factory, Chen Lu didn't know how long he could last in Yunchuang.
After reading Yi Yao's project plan, Chen Lu felt hairy all over his body.
At that time, the main sales method of MCN institutions like Yunchuang was to use their own MCN Internet celebrity resources to distribute the whole network. To put it simply, Yunchuang has a huge group of contracted Internet celebrities, these networks are distributed on different platforms, and although the number of its own fans and the ability to bring goods are different, Party A's customers can sell their products on various platforms and online celebrity live broadcast rooms through cooperation with Yunchuang.
Although the daily sales volume of an ordinary live broadcast room may only be a few dozen, the sales volume of hundreds or thousands of Internet celebrity live broadcast rooms will be very considerable if they are sold at the same time. This set of operation methods was already very mature at that time, and even different MCN companies would cooperate with each other to sell on behalf of each other to further expand the Internet celebrity base and achieve a breakthrough in sales.
Obviously, this method can best meet the needs of the party.
In Yi Yao's project planning, although most of them are still traditional operation modes, Yi Yao mentioned the "little yellow car", and his ideas are strange.
The small yellow car function is a way to bring goods developed by Reading and Seeing, and the difference between live streaming and live streaming is that users do not need to enter the live broadcast room, but can directly access the product link through the short video link to purchase.
At that time, the function of the small yellow car had just been developed, and the use of the small yellow car in the entire reading operation circle was still in the initial stage of exploration. Most MCN institutions still regard the small yellow car as one of the distribution channels, and add the corresponding product link of Party A to the video of their MCN account, so that in addition to the live broadcast, there is another way to bring goods by video.
You can buy products while watching short videos, and the small yellow car is indeed more intuitive and convenient in terms of function than the live broadcast room, and compared with the complex process of bringing goods in the live broadcast room, the cost and manpower are also saved a lot.
But in fact, this mode of operation is not out of the category of "your own people sell your own goods", but simply one more way to bring goods.
In other words, at that time, MCN's understanding of the small yellow car was still at the level of "how to sell its own goods to more consumers". The account is still the original account, and the anchor is still the original anchor, but the link to the small yellow car has been added to the short video content under the account.
Although the short video that was originally only responsible for drainage has been given the ability to monetize, this monetization ability is obviously limited, and it is only used as a supplement to live streaming.
In this regard, Yi Yao's understanding of the little yellow car is obviously more in-depth.
In the project book, Yi Yao put the resource docking of Xiaohuangshu on the C-side, that is, users and consumers.
Yi Yao was not ready to cooperate with Internet celebrities, nor was he ready to use the traditional MCN operation idea, but thought of turning tens of millions of viewing users into "dealers" of the project.
Completely different from the understanding of MCN institutions, Yi Yao wants to solve the problem of "how to let more people sell goods to more consumers".
"How to sell your own goods to more consumers" and "How to let more people sell to more consumers" are only a few words different, but in fact they are not at the same level at all.
The concept of self-media is not a new concept, but on the reading platform, most users are still only at the entertainment level. Yi Yao's idea is to transfer the small yellow car authority corresponding to the product link to the viewing users of the whole network. Users have become accustomed to recording their lives with reading, as long as they publish videos, as long as the video content is related to the product, they can hang the link of Yiyao's small yellow car to achieve C-end distribution.
A user is even a viewer, turned into a "dealer", who can not only get entertainment and relaxation through reading, but also earn money by publishing videos, which will obviously promote the activity of reading users.
The B-side is the merchant attribute for users who originally only had C-end attributes, and users can not only earn commissions with the small yellow car link, but the most important thing is that users do not have to stock up by themselves.
Yi Yao unknowingly created a new marketing model: no source of goods.
Although it seems that only the B-end distribution is put on the C-side, and the operation mode is similar, even Chen Lu's primary operation has realized the horror of this transformation.
The biggest difference between B-end merchant distribution and C-end user distribution is volume.
Even if MCN institutions cooperate with each other to sign distribution agreements, they are only hundreds of thousands of Internet celebrities and thousands of live broadcast rooms. But the C-end users are completely different, with four or five billion daily active users, and the number of users is an astonishing tens of millions. Just imagine, if tens of millions of users add the little yellow car link to the video at the same time, even if there is only a 1% sales conversion rate, it is still millions of sales!
If it can drive tens of millions of users and realize the in-depth development of the small yellow car function, Yi Yao will become the first person to eat cake.
Seeing this, Chen Lu couldn't help but tremble.
This is obviously an opportunity, Yi Yao's opportunity, or it will also become Chen Lu's opportunity.