Yi Yao was here, and Yi Yao was preparing with Yi Chengwen all morning to go to his grandmother's house to bring something.

Yi Yao's grandmother's house is in Baigezhuang New Village, Changping, only four or five kilometers away from Fengyayuan. They set off at half past ten, and before eleven o'clock, Yi Yao and Yi Chengwen arrived at the door of their grandmother's house.

The new village was renovated, and most of the bungalows here were demolished. Grandma's house is the northernmost part of the new village, and it is one of the few old bungalows left here. There are two stone lions at the door, and the magnificent courtyard feels like an old BJ courtyard at first glance. Grandma Lan Peiying is very similar to Ling Suhua's personality, she is a rare strong woman in that era, and this old house finally escaped the fate of being demolished at the insistence of grandma.

The house covers an area of almost 200 square meters, with two rooms in the east and west, the main house faces south and faces the door, and there are two ear rooms on the left and right.

In fact, a few decades ago, this house was really a courtyard house, but it was later demolished for special reasons, and only the outer part of the inner courtyard remained. Later, the new village was demolished, and my grandfather also tried his best to rely on a lot of relationships before the house was recognized as a cultural preservation building and preserved.

The yard of the house is very large, and there is a large pool of several square meters between the west side and the gate, which was originally used for fabric pre-shrinkage.

When Yi Yao was young, the tailors were doing manual work in this yard, and it was at that time that Yi Yao gradually had feelings for the tailor's craftsmanship.

However, if you like it, Ling Suhua forced Yi Yao to go to Lao Yan's company to engage in design, but Yi Yao resisted strongly.

When the two arrived, Ling Suhua was not at home, and asked her grandmother to find out that Ling Suhua had gone to talk to the supplier about the fabric.

Yi Yao and Yi Chengwen stared wide-eyed, it seemed that Ling Suhua was ready to do the business of handmade traditional clothes.

As soon as Yi Yao entered the door, he pestered his grandmother to make food for her, and did not forget to ridicule Yi Chengwen twice: "Lao Yi, your daughter-in-law can really toss, a person who is dozens of years old, isn't it good to enjoy Qingfu?" ”

Yi Chengwen is still the same, and said with a smile: "If she likes to toss, let her toss, it's good to toss, and you can say less about me if you lose a few times." ”

Yi Yao grinned, knowing that Lao Yi's family status was low, and if Ling Suhua failed a few times, the two would be equal.

However, Yi Yao also knows his father's thoughts, and his mother Ling Suhua likes the orthodox traditional costumes of the Ming Dynasty, rather than the improved fancy clothes on the Internet now.

It's just that now it's a market economy, and fancy clothes can be sold, but your orthodox handmade products may not be sold.

But Lao Yi won't say these words, and he will definitely quarrel after speaking.

The three of them chatted about homely things after lunch, grandma Lan Peiying is a well-read woman, although she is old, but the temperament accumulated by everyone for decades is still so eye-catching. With gray hair and no messy feeling, Yi Yao remembered that when he was a child, his grandmother had to comb her hair for dozens of minutes just when she got up every day.

When Ling Suhua came back, it was already three o'clock in the afternoon, and as soon as he entered the door and saw Yi Chengwen and Yi Yao, his face changed instantly.

"What are you doing here?"

Lan Peiying is here, and Ling Suhua is still somewhat restrained.

Yi Yao pegged Ling Suhua home, Yi Chengwen also echoed beside him, and with Lan Peiying's kind words and persuasion, Ling Suhua's mood improved somewhat.

But Ling Suhua insisted on not going back, she is now preparing to make a new handmade traditional costume of the Ming Dynasty, it is too troublesome to toss back and forth, it is better to be clean here.

Knowing that Ling Suhua said the same, the father and daughter no longer insisted.

Ling Suhua was packing up in the yard, and Yi Yao walked over.

"Are you really going to start a tailoring business? Is it reliable? Yi Yao asked.

Ling Suhua was too lazy to deal with Yi Yao, and replied directly: "It's your business." ”

Yi Yao was also speechless: "Look at what you said, those who know that we are mother and daughter, and those who don't know think that we have been enemies for many years." ”

Ling Suhua was also polite: "I still don't know if it's good, whoever has such a girl will have to live a few years less." ”

Although Ling Suhua said this, Yi Yao could see that Ling Suhua was in a good mood, otherwise he would not be in the mood to quarrel with her here.

"Tell me, whether it's reliable or not, have you taken any orders?"

Yi Yao asked again, Ling Suhua really laughed, and then said: "A few days ago, a boss from the south came, and he thought it was good after seeing my craftsmanship, and he gave a deposit of 20,000 yuan, and wanted to get the goods from us, and I was recruiting." ”

Yi Yao really guessed correctly, Ling Suhua was really ready to do a handmade clothing business.

Although Ling Suhua hid it deeply, Yi Yao could still see the pride in her expression. The Chinese traditional clothing market has shown signs of recovery, and people are interested in traditional culture and national tide culture, which is indeed good news for traditional craftsmen.

Ling Suhua has an indelible arrogance in her bones, she was forced to make a living as a clothing wholesaler, and since then she has lowered her head and devoted herself to the eyes of money, and now the handmade traditional clothing market has vitality, and her head has finally risen.

Although Ling Suhua still refuses to go back, but the father and daughter are not in vain, Ling Suhua has a new business to do, and there is a place to display his skills, which is obviously a good thing for the Yi family, Yi Chengwen does not have to worry about his daughter-in-law running away, and Yi Yao does not have to be devastated by Ling Suhua anymore.

"Life is still so good."

On the way back, Yi Yao on the co-pilot sang happily.

Although it has been through some hardships, everything seems to be showing signs of dark clouds dissipating and clear skies.

Chen Lu no longer has to endure voyeuristic stalking in the partition room, Ling Suhua is back on the road, and even the new company's project is about to start......

On Monday, Yi Yao came to the company earlier than usual, and when she arrived, the anchor and video clip she had applied for were already waiting at the door of the company.

Seeing that the two of them were so positive, Yi Yao was also happy, and bought breakfast for the two of them at the breakfast shop next to him.

The video editor is a guy named Zhang Bin, a 21-year-old fresh graduate, who has studied photography but is not proficient, and he looks white and has the potential of a small milk dog.

The anchor's name is Zhao Qian, a student at BJ Interpretation College, just a junior this year, she looks beautiful and cute, and she belongs to the category that is very popular with the audience. Yi Yao first noticed Zhao Qian when he saw her WeChat name: Disney Princess on the Run. The WeChat name hides such a sense of self-confidence, which makes Yi Yao like it very much.

The most important trait of an anchor is self-confidence.

Yi Yao had already brought back a few samples last time, and she found a few benchmarking accounts to familiarize Zhang Bin with the shooting and editing style, composition and text style of the video with goods. Yi Yao's requirements are one: it is best to be innovative, at least to learn from others.

Live streaming does not have high requirements for video, and Yi Yao has decided to shoot with a mobile phone in the early stage.

Although Zhao Qian has experience in live broadcasting, she was an entertainment anchor before, which is very different from the anchor with goods. Yi Yao's task is arduous, and he must train Zhao Qian well before he can read the account.

Throughout the morning, Yi Yao was basically training Zhao Qian.

Zhao Qian had a very bad habit of being an entertainment anchor before: what she thought of and said anything, and the rhythm of the entire live broadcast room was almost non-existent. This led Yi Yao to start training Zhao Qian little by little from the basic live broadcast room skills.

"Live streaming is about efficiency, and if you want to sell goods in a short time, you must have a rhythm."

Seeing Zhao Qian's dazed look, Yi Yao patiently explained: "Have you ever seen a promoter in the store? ”

Zhao Qian nodded: "Of course I've seen this." ”

Yi Yao explained: "The promoter wants to promote a new dairy product, and I am a customer now, what will you say in the first sentence?" ”

Zhao Qian thought for a while: "Hello beauty, we have a new dairy product on the market, and you can try the new flavor, free of charge." ”

Yi Yao clapped his hands: "Yes, free tasting is very important." In the rhythm of the live broadcast room, this is the most important first link: attracting attention and arousing users' curiosity. You go on to say. ”

Zhao Qian: "Isn't the taste very good?" This is a new item on the market in our mall, buy one get one free now and get 7% off, do you want to buy a box to try? This flavor is great for the little ones. ”

Yi Yao was obviously very satisfied: "Yes, buy one get one free seven discounts, this is called price advantage." The second step of the rhythm of the live broadcast room is to use various promotional activities and lucky draws to screen intending customers and increase customers' desire to buy. You go on to say. ”

……

There is usually a time period for bringing goods in the live broadcast room, which is generally about 30 minutes. Within thirty minutes, the first thing the anchor has to do is to arouse the curiosity of the audience and keep the audience in the live broadcast room, which is usually about five minutes.

The second step is to enhance the user's desire to buy through lottery, promotion, etc.

This is followed by product introduction, comparison, and highlighting product advantages, and "helping" customers to make purchase decisions through strong product advantages. Finally, repeat the second step, continue to emphasize the promotion policy, and urge users to place orders.

Of course, this also involves the promotion rhythm of various products such as profits, discounts, and promotions.

All in all, the anchor's first task is to create a rush to buy atmosphere in the live broadcast room, so that users can have a consumption psychology that if they don't buy, it is equal to a loss, and complete the sales task with the blessing of various preferential activities and live broadcast skills.

Of course, in addition to the anchor, there is a more important responsibility: field control.

The field control should not only respond accordingly according to the live broadcast rhythm of the anchor in a timely manner, but also remind the anchor of the next step according to the data monitoring of the live broadcast room.

To give a simple example: the live broadcast room sells women's clothing, which is aimed at young women between the ages of 20 and 30. The field control sees a large number of women between the ages of 20 and 30 entering the live broadcast room on the reading data platform, and at this time, the field control will remind the anchor to promote the promotion in time. Retain your target demographic through price advantage. Then, through the way of speech skills and rhythm guidance in the live broadcast room, the sales task of profitable products will be completed.

If you want to be fast, you can't reach it, Yi Yao didn't say more content, today I only let Zhao Qian understand this, let her first familiarize herself with the rhythm and use of words in the live broadcast room.

Yi Yao was in full swing here, but she never imagined that there would be a big situation on the supply side.