It was normal for there to be black fans in the live broadcast room, but today hundreds of black fans suddenly poured in the live broadcast room, and Yi Yao knew that this was definitely not normal.

Although Meng Chen has experience in live broadcasting, he has never seen such a big battle after all.

Looking at the screen full of foul language and personal attacks, Meng Chen's live broadcast rhythm was chaotic.

In a large MCN organization like Yunchuang, Internet celebrity artists will undergo strict live broadcast training before the broadcast, including how to deal with the extreme problem of black powder rhythm.

For a professional anchor, excellent psychological quality is obviously very important, but for the problem of black fans, ignoring it is often not the best way to deal with it.

Sometimes, black powder can also bring a good traffic effect. It depends on whether the anchor can find a breakthrough point in the rhythm of black fans and drive fans to launch a counterattack.

Bringing out the topic in the rhythm of black fans will trigger more discussion among reading users, and let more users join, including the extension of the stay time, will trigger the traffic recommendation mechanism of the reading platform, resulting in more and more people entering the live broadcast room, so as to achieve the effect of black fan drainage.

The so-called black powder is also a fan, and this is the truth.

But there are two sides to everything, and the proper handling of the rhythm of black fans can have a drainage effect, once it is not handled well, the damage to the live broadcast room will also be devastating.

Meng Chen tried his best to exercise restraint, but in the barrage full of screens, there were no more normal messages.

Seeing that Meng Chen's emotions were about to get out of control, Yi Yao knew that Meng Chen couldn't cope with this situation, so he helplessly raised the KT board next to him.

Seeing the word "next", Meng Chen breathed a long sigh of relief, but he still finished the fixed set of closing remarks before closing the live broadcast room.

The broadcast was broadcast in less than an hour, which still had a relatively large impact on the early stage of the new account.

A regular live broadcast cycle, fixed start time and live broadcast duration are an important way for the live broadcast room to create account tags.

Meng Chen thought that Yi Yao would be angry, but she didn't expect that as soon as she came out of the live broadcast room, Yi Yao came over with a smile: "Are you okay?" ”

Meng Chen shook his head with a wry smile, and his emotions immediately sank: "Sister Yi Yao, I'm sorry, I didn't control it well, it's my fault." ”

Yi Yao led Meng Chen to the side, let her sit down and drink a glass of water, and then said, "This situation will happen sooner or later." If something goes wrong, solve it, and you're already doing well. ”

Although he knew that there were more ingredients of comfort, Meng Chen was still very relieved that Yi Yao could say this.

Yi Yao can only do this.

This situation is the best time to test an anchor's ability to control the scene and adapt to changes, Meng Chen's ability in this regard is obviously insufficient, if Yi Yao is also emotionally damaged by the rhythm of black fans at this time, it will only put more pressure on Meng Chen.

But Yi Yao also knew in her heart that she couldn't always use the broadcast to deal with it, and Meng Chen would have to pass this hurdle sooner or later.

Qin Mo has been unusually silent, she has been fiddling with her mobile phone since she came back from the Black Spring community, Lin Lin sighed and said: "Sister Qin Mo, it's useless for you to do this, reasoning with black fans, and playing the piano with the cow is an effect." ”

Qin Mo is such a temper, watching Meng Chen's live broadcast being rhythmized by black fans, as soon as Meng Chen broadcast, Qin Mo found a few black fans to chat with people in private messages...... To be exact, the confrontation began.

Yi Yao didn't interfere either, everyone needs to release their emotions, and of course Qin Mo needs to.

Yi Yao sorted out the live broadcast data after the live broadcast as usual, and it didn't seem to be affected in any way.

Half an hour later, Meng Chen's mood had basically calmed down, and she walked up to Yi Yao and asked Yi Yao: "Sister Yi Yao, what should I do next time I encounter this kind of problem?" ”

Yi Yao has been waiting for Meng Chen to say this, Yi Yao knows very well that only if Meng Chen comes out by himself, her method can work.

When he was in Yunchuang, Yi Yao had already summarized a set of specific methods to deal with black fans in the live broadcast room.

One of the most common is ignorance.

When the number of black fans is small and the rhythm does not affect the effect of bringing goods in the live broadcast room, you can control the scene by banning and proposing the live broadcast room, so as to clean up the rhythm of black fans in time and strangle the rhythm in the cradle.

Of course, like this situation just now, hundreds of black fans poured into the live broadcast room, and this method is obviously not applicable.

"Is there any other way?" Seeing that Yi Yao was right, Meng Chen knew that Yi Yao must have a way, and his heart was a lot easier.

Yi Yao continued: "In a situation like just now, there are usually two ways to deal with it. The first is called following the rhythm, the black fan with the rhythm is to arouse the anchor's idea, whether he is trying to disrupt the live broadcast room or simply want to tease the anchor, they may become traffic. Follow the rhythm of the black powder and use clever responses to resolve the aggression of the black powder. As long as you are neither humble nor arrogant, the rhythm of black fans will be easily resolved, and the character design in your live broadcast room will become clearer and clearer, and fans will help you deal with black fans when the time comes. The frequency of interaction between fans and black fans is high, which will bring more traffic to the live broadcast room. ”

Meng Chen said thoughtfully: "You mean, I shouldn't have been broadcast just now, we missed a wave of opportunities to earn traffic?" ”

Yi Yao smiled slightly: "It's okay, the traffic will come again." ”

"What else? What else can be done? Meng Chen was already a little impatient.

Yi Yao continued: "There is also a kind of rhythm, which is to put it bluntly, it is to change the topic. The purpose of the black powder rhythm is to let the anchor enter his rhythm and follow the rhythm of the black powder. At this time, we need to create or change the topic, shift the user's focus, create discussions, and keep the user's barrage at their own rhythm at all times. If the rhythm of black fans is not large, it will quickly be drowned in the new barrage, so it will be difficult for black fans to control the rhythm. ”

After listening to Yi Yao, Meng Chen immediately felt a lot more transparent.

This is like two vendors arguing with a group of onlookers, the purpose of the quarrel is not actually to defeat each other, but to attract more people to pay attention to the products sold in their stalls on the premise of attracting more onlookers.

If more and more onlookers can be turned into consumers, black fans will become a tool to increase sales.

Of course, Meng Chen also realized that in order to achieve such an effect, the requirements for the anchor are very high, and it is not achieved overnight.

At two o'clock in the afternoon, Li came to the company to sort out the list and deliver the goods, and saw that there were more than 200 orders in the live broadcast room in the morning. ”

After sorting out the list and goods, Li Qian did not leave directly, but looked at the background data with Linlin next to him.

"Can you read it?" Linlin looked a little impatient.

Li Qian was not angry: "If you don't understand, you can learn, or you can teach me?" ”

Lin Lin glanced at him angrily: "Go away, go away, don't you see that I'm busy?" ”

Summing up the experience of the morning, Yi Yao added a new shield word in the live broadcast room.

In order to purify the live broadcast environment, and also to facilitate the live broadcast of the anchor, the sensitive word function is set up in the program, and there is a "add sensitive words" function in the live broadcast background, and the added sensitive words will be automatically blocked in the live broadcast room, which can also avoid some unscrupulous black fans from deliberately bringing rhythm.

Although it is a way to treat the symptoms but not the root cause, it can at least reduce some difficulty for the live broadcast at night.

At five o'clock in the afternoon, Meng Chen found Yi Yao, "Sister Yi Yao, ...... tonight"

Yi Yao didn't force it: "You decide, if you are in a good state, we will start broadcasting, and if you are in a bad state, we will talk about it tomorrow." ”

Meng Chen hesitated for a moment, but still said, "I want to try again." ”

Meng Chen started broadcasting at half past six, and Yi Yao also personally went into battle to control the scene.

The broadcast traffic was still much higher than in the previous days, and the number of real-time online people in the live broadcast room soon exceeded 1,000.

I don't know if it's because of the experience in the morning, or because I've been paying attention to whether there is a black powder rhythm in the live broadcast room, Meng Chen's live broadcast status has declined a lot.

Fortunately, Meng Chen's image is there, and the intensity of the activity is enough to arouse the interest of users, and the sales volume in the live broadcast room is quite considerable.

Half an hour later, another wave of black fans poured into the live broadcast room.

"Is there any underwear for men?"

"Such a big size, it's for elephants?"

"Can a man wear it?"

"On-site installation?"

……

At the beginning, Meng Chen's response was quite rational.

"I'm sorry for this fan, we only have women's clothes and no men's clothes in our live broadcast room."

"Please don't make personal attacks on this fan, plus-size women's clothing is for chubby ladies, who said that chubby can't be a goddess."

"If a man wants to wear it, the anchor can't stop it, as long as you're not afraid of being beaten on the street."

"You say that, it's very unqualified."

……

Soon, Yi Yao had already sensed that Meng Chen was a little unbearable.